Writing for the Mass Media

• Author : James G. Stovall
• Publisher : Pearson College Division
• Release : 23 July 2014

A clear and effective introduction to media writing Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this ninth edition maintains its classic and effective text/workbook format while staying ahead of the curve and preparing students for their future careers.

• Author : James Glen Stovall
• Publisher : Allyn & Bacon
• Release : 10 August 2022

This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing: inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. "Writing for the Mass Media" also covers all major areas of

• Author : Doug Newsom,James Alvin Wollert
• Publisher : Unknown
• Release : 10 August 1985

• Author : Marlan D. Nelson,George Rhoades
• Publisher : Kendall Hunt Publishing Company
• Release : 10 August 1986

• Author : James Glen Stovall
• Publisher : Prentice Hall
• Release : 10 August 1985

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing

• Author : James G. Stovall
• Publisher : Pearson Higher Ed
• Release : 03 October 2013

Now in its eighth edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This text, which has been used at more than 450 colleges and universities during its life, offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style

• Author : Margaret A. Blanchard
• Publisher : Routledge
• Release : 19 December 2013

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

• Author : James B. Martin
• Publisher : Nova Publishers
• Release : 10 August 2022

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature

• Author : Nwaokedi Amatokwu
• Publisher : Unknown
• Release : 10 August 1985

• Author : Arthur Asa Berger
• Publisher : SAGE Publications
• Release : 05 July 1995

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students

• Author : M. H. Syed
• Publisher : Unknown
• Release : 01 January 2006

In Fact, Journalism And Mass Media Deal With A Wider Range Of Information Its Collection, Writing, Editing, And Publication. Again Creative Writing Is A Process. It Is A Hard Work. It Is A Technique And Certain Guidelines Should Be Followed To Improve The Writing Skill.The Vital Information Is Gathered Herein Under Twelve Chapters, Namely Introduction; Creative Writing; Writing Techniques; News Making; Purposeful Writing; Perfection Of Job; Specialised Writing; Writing With Objective; Writing For Periodicals; Feature Writing; Role Of Technology;

• Author : Thomas Dickson
• Publisher : Routledge
• Release : 01 August 1999

Media educators have long been debating the nature and purpose of media education. Issues relating to new technologies and the changing state of the media industry are ongoing concerns, but some of the most difficult questions go to the actual structure of media education itself: Is it best represented as an integrated field? Should it merge with other communication subfields, or potentially split into several separate fields? Media practitioners complicate matters further by questioning the necessity for media education at

• Author : Earl R. Hutchison
• Publisher : Addison-Wesley Longman Limited
• Release : 10 August 1986

• Author : Shirley Biagi
• Publisher : Cengage Learning
• Release : 01 January 2016

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses

• Author : Donald Treadwell,Jill B. Treadwell
• Publisher : SAGE
• Release : 10 August 2022

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures,