Why We Buy

📒Why We Buy ✍ Paco Underhill

Why We Buy Book PDF
✏Book Title : Why We Buy
✏Author : Paco Underhill
✏Publisher : Simon and Schuster
✏Release Date : 2009
✏Pages : 306
✏ISBN : 9781416595243
✏Available Language : English, Spanish, And French

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✏Why We Buy Book Summary : A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.

📒Why We Buy ✍ Paco Underhill

Why We Buy Book PDF
✏Book Title : Why We Buy
✏Author : Paco Underhill
✏Publisher :
✏Release Date : 2008-06-26
✏Pages :
✏ISBN : 1439500215
✏Available Language : English, Spanish, And French

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✏Why We Buy Book Summary : An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.

📒The Science Of Shopping ✍ Paco Underhill

The Science Of Shopping Book PDF
✏Book Title : The Science of Shopping
✏Author : Paco Underhill
✏Publisher :
✏Release Date : 1999
✏Pages : 255
✏ISBN : 0752830848
✏Available Language : English, Spanish, And French

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✏The Science of Shopping Book Summary :

📒Buying In ✍ Rob Walker

Buying In Book PDF
✏Book Title : Buying In
✏Author : Rob Walker
✏Publisher : Random House
✏Release Date : 2008-06-03
✏Pages : 320
✏ISBN : 1588367290
✏Available Language : English, Spanish, And French

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✏Buying In Book Summary : Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.

📒Call Of The Mall ✍ Paco Underhill

Call Of The Mall Book PDF
✏Book Title : Call of the Mall
✏Author : Paco Underhill
✏Publisher : Simon and Schuster
✏Release Date : 2005-01-03
✏Pages : 227
✏ISBN : 0743235924
✏Available Language : English, Spanish, And French

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✏Call of the Mall Book Summary : Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what does and does not work in a mall setting and what malls mean to everyday people. Reprint. 50,000 first printing.

📒Why We Buy ✍ QINGJIANG (Q.J.) YAO

Why We Buy Book PDF
✏Book Title : WHY WE BUY
✏Author : QINGJIANG (Q.J.) YAO
✏Publisher :
✏Release Date : 2021
✏Pages :
✏ISBN : 1440871140
✏Available Language : English, Spanish, And French

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✏WHY WE BUY Book Summary :

📒Buyology ✍ Martin Lindstrom

Buyology Book PDF
✏Book Title : Buyology
✏Author : Martin Lindstrom
✏Publisher : Currency
✏Release Date : 2008-10-21
✏Pages : 256
✏ISBN : 0385528299
✏Available Language : English, Spanish, And French

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✏Buyology Book Summary : How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

Guide To Paco Underhill S Why We Buy By Instaread Book PDF
✏Book Title : Guide to Paco Underhill s Why We Buy by Instaread
✏Author : Instaread
✏Publisher : Instaread
✏Release Date : 2017-04-24
✏Pages : 19
✏ISBN : 9781683787372
✏Available Language : English, Spanish, And French

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✏Guide to Paco Underhill s Why We Buy by Instaread Book Summary :

📒What Do We Buy ✍ Robin Nelson

What Do We Buy  Book PDF
✏Book Title : What Do We Buy
✏Author : Robin Nelson
✏Publisher : Lerner Publications
✏Release Date : 2010
✏Pages : 32
✏ISBN : 9780761339137
✏Available Language : English, Spanish, And French

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✏What Do We Buy Book Summary : Explains what goods and services are and their importance to the economy.

📒Buy Ology ✍ Martin Lindström

Buy Ology Book PDF
✏Book Title : Buy Ology
✏Author : Martin Lindström
✏Publisher : Broadway Business
✏Release Date : 2008
✏Pages : 240
✏ISBN : 0385523882
✏Available Language : English, Spanish, And French

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✏Buy Ology Book Summary : How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding: Gruesome health warnings on cigarette packagesnot only fail to discourage smoking, they actually make smokers want to light up. Despite government bans,subliminal advertising still surrounds us– from bars to highway billboards to supermarket shelves. "Cool” brands, like iPodstrigger our mating instincts. Other senses– smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell.In many cases,people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away . Companies routinetlycopy fromthe world ofreligion and create rituals– like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

📒Buy Ology ✍ Martin Lindstrom

Buy Ology Book PDF
✏Book Title : Buy Ology
✏Author : Martin Lindstrom
✏Publisher : Currency
✏Release Date : 2010
✏Pages : 254
✏ISBN : 9780385523899
✏Available Language : English, Spanish, And French

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✏Buy Ology Book Summary : Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.

The Rise Of The Curator Class Changing The Way We Buy Sell And Make Everything Book PDF
✏Book Title : The Rise of the Curator Class Changing the Way We Buy Sell and Make Everything
✏Author : Steffon Davis
✏Publisher : ABC-CLIO
✏Release Date : 2019-03-31
✏Pages : 172
✏ISBN : 9781440860508
✏Available Language : English, Spanish, And French

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✏The Rise of the Curator Class Changing the Way We Buy Sell and Make Everything Book Summary : Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet • Describes the current state of content overload and how curation is solving it • Explains how curation changes the structure of the internet and economy as legions of consumers demand curated experiences to cut through the noise • Delivers a new toolkit for anyone—in marketing, advertising, sales, content creation, or product development—seeking to stay or become relevant in an increasingly curation-centric marketplace • Provides strategic advice to make passionate audience segments, the opposite of mass marketing, work for you—whether you're buying, selling, or creating

📒Shoptimism ✍ Lee Eisenberg

Shoptimism Book PDF
✏Book Title : Shoptimism
✏Author : Lee Eisenberg
✏Publisher : Simon and Schuster
✏Release Date : 2009-11-03
✏Pages : 352
✏ISBN : 1439160619
✏Available Language : English, Spanish, And French

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✏Shoptimism Book Summary : In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

📒Buyology ✍ Martin Lindström

Buyology Book PDF
✏Book Title : Buyology
✏Author : Martin Lindström
✏Publisher : Broadway Business
✏Release Date : 2008
✏Pages : 240
✏ISBN : 9780385523882
✏Available Language : English, Spanish, And French

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✏Buyology Book Summary : Draws on a three-year cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product while answering questions about product placement, subliminal advertising, and more. 100,000 first printing.

The Soul Of The New Consumer Book PDF
✏Book Title : The Soul of the New Consumer
✏Author : David Lewis
✏Publisher : Hachette UK
✏Release Date : 2011-09-09
✏Pages : 256
✏ISBN : 9781857884982
✏Available Language : English, Spanish, And French

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✏The Soul of the New Consumer Book Summary : Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is

📒Decoded ✍ Phil P. Barden

Decoded Book PDF
✏Book Title : Decoded
✏Author : Phil P. Barden
✏Publisher : John Wiley & Sons
✏Release Date : 2013-01-10
✏Pages : 280
✏ISBN : 9781118345580
✏Available Language : English, Spanish, And French

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✏Decoded Book Summary : In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

📒The Art Of Shopping ✍ Kevin Duncan

The Art Of Shopping Book PDF
✏Book Title : The Art of Shopping
✏Author : Kevin Duncan
✏Publisher : LID Editorial
✏Release Date : 2014-03-10
✏Pages : 128
✏ISBN : 9781907794292
✏Available Language : English, Spanish, And French

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✏The Art of Shopping Book Summary : Everybody is a shopper – a fact no company can ignore! Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world’s leading brands and retailers, this is an insider’s expose on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world’s leading analysts of shopper behaviour. This book is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy.

Homesteading And Self Sufficiency Guide For Beginners Book PDF
✏Book Title : Homesteading and Self Sufficiency Guide for Beginners
✏Author : Daisy Woodhouse
✏Publisher : Speedy Publishing LLC
✏Release Date : 2014-06-04
✏Pages : 39
✏ISBN : 9781633830240
✏Available Language : English, Spanish, And French

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✏Homesteading and Self Sufficiency Guide for Beginners Book Summary : For individuals that are trying to figure out how to live a more self sufficient lifestyle "Homesteading and Self Sufficiency Guide for Beginners" is the perfect book to read. It not only highlights what it means to really be self sufficient but also explains all of the benefits that can be accrued from that sort of lifestyle. Not many people even know what it means to be a homesteader but this book explains all of that and more. After reading this book persons can decide how much of a self sufficient lifestyle they want to live.

The Complete Idiot S Guide To Marketing 2nd Edition Book PDF
✏Book Title : The Complete Idiot s Guide to Marketing 2nd edition
✏Author : Sarah White
✏Publisher : Penguin
✏Release Date : 2003-11-04
✏Pages : 464
✏ISBN : 9781440696114
✏Available Language : English, Spanish, And French

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✏The Complete Idiot s Guide to Marketing 2nd edition Book Summary : From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.

📒Icommunism ✍ Colin Cremin

Icommunism Book PDF
✏Book Title : iCommunism
✏Author : Colin Cremin
✏Publisher : John Hunt Publishing
✏Release Date : 2012-09-28
✏Pages : 97
✏ISBN : 9781780999043
✏Available Language : English, Spanish, And French

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✏iCommunism Book Summary : Our relationship to consumption is not an easy one. Apart from being self-centred, superficial and narcissistic, the consumer is held responsible for global warming, poverty and now, by binging on easy credit, economic crisis. A straw man has many uses, including being part of the solution by reducing carbon footprints, consuming more ethically and tightening the proverbial belt. iCommunism defends the consumer against the prevailing politics of austerity. It splits the fetish from the commodity fetish by taking the shine away from the commodity now signified in the ubiquitous i of i branded products and transfers it over to communism. With ideology once again alive on the streets of Europe, iCommunism reimagines Herbert Marcuse 1960s artistic critique of capitalism s repressive performance principle for today s consumer society. Capitalism promised us shiny things but only communism can deliver them in a different, more liberating, universal and sustainable form.

📒The Making Of A Name ✍ Steve Rivkin

The Making Of A Name Book PDF
✏Book Title : The Making of a Name
✏Author : Steve Rivkin
✏Publisher : Oxford University Press
✏Release Date : 2005-01-13
✏Pages : 288
✏ISBN : 9780199883400
✏Available Language : English, Spanish, And French

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✏The Making of a Name Book Summary : How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

The Complete Book Of Option Spreads And Combinations Book PDF
✏Book Title : The Complete Book of Option Spreads and Combinations
✏Author : Scott Nations
✏Publisher : John Wiley & Sons
✏Release Date : 2014-10-08
✏Pages : 264
✏ISBN : 9781118806203
✏Available Language : English, Spanish, And French

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✏The Complete Book of Option Spreads and Combinations Book Summary : Get a handle on option spreads to hike profit and squashloss The Complete Book of Option Spreads and Combinations isthe definitive educational resource and reference guide for usingoption spreads and other common sense option strategies. Thisuseful guide shows readers how to select the right strategy fortheir market outlook and risk/reward comfort level by describingthe inner workings of each strategy and how they are affected byunderlying market movements, implied volatility, and time decay.Even more importantly, readers will understand where each strategyperforms well, and the market conditions where each should beavoided. Once the proper strategy is selected, readers will learnhow to identify the best options to use based on "moneyness" andtime to expiration. The companion website features tools includingan option pricing tool and implied volatility calculator to helpall traders implement these concepts effectively. There are many different types of spreads, and while less riskythan other option strategies in general, they are more complex,with more variables to monitor. This guide serves as a handbook forthe trader wanting to exploit options to the greatest possiblebenefit. Generate monthly income by selling covered strangles Use call spreads to recover from a losing stock position Protect an existing stock position using put diagonals Discover the best strategies for directional market plays Option spreads are a great tool for traders who would rather bean option seller but who need to limit their risk. The CompleteBook of Option Spreads and Combinations identifies thosestrategies that benefit from option erosion but that limitrisk. If managed properly, spreads can provide both novice andexperienced investors with the potential for a large return whilelimiting risk. Electronic trading platforms and reduced brokeragecommissions have increased option spread trading, which shouldoccupy a spot in every savvy investor's toolkit. Comprehensive andauthoritative, The Complete Book of Option Spreads andCombinations provides a valuable manual and lastingreference.

📒Buy Now ✍ Rick Cesari

Buy Now Book PDF
✏Book Title : Buy Now
✏Author : Rick Cesari
✏Publisher : John Wiley & Sons
✏Release Date : 2011-01-19
✏Pages : 240
✏ISBN : 9781118007891
✏Available Language : English, Spanish, And French

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✏Buy Now Book Summary : Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

Money Basics For Everyday People Book PDF
✏Book Title : Money Basics For Everyday People
✏Author : K.C. Hobbs
✏Publisher : Xlibris Corporation
✏Release Date : 2010-02-17
✏Pages : 67
✏ISBN : 9781450098434
✏Available Language : English, Spanish, And French

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✏Money Basics For Everyday People Book Summary : MONEY BASIC$ FOR EVERYDAY PEOPLE was created from a desire that all Americans should have the opportunity to acquire their own personal fortunes and live their dreams. It is not our lack of effort and hard work that keeps us from having our wealth. The problem is that most people lack the knowledge to make their money work for them. Since money principles are not emphasized in schools and most financial books are too complicated and detailed in content, people never learn the basics. The American savings rate has been in decline for the last 65 years and millions of hard working couples are now retiring at or just above the poverty level. This book is designed to give basic money information that everyday people can understand and really put to use. The purpose of MONEY BASIC$ for EVERYDAY PEOPLE is to provide simple and useable ideas about money concepts that may have been hidden from you. This book will offer insights into how money works that your families, friends, neighbors, and co-workers do not know. You will learn that you don’t have to be a financial wizard to make your money work harder. Below are a few examples: Would you like a bigger tax refund check? Would you like to know how to save for 6 years and you could possibly have your retirement? Would you like to save hundreds of dollars on your insurance premiums? Would you like to know more than most people in America about money? Would you like to finally have your EYES WIDE OPENED to the mystique of finance? These pages are full of proven concepts and ideas to help you achieve your financial goals. I have purposely concentrated only on the most important topics that will explain how to make your money work harder. What you will need to learn is condensed into just FIVE SIMPLE STEPS that will be easy to understand and put into use everyday. By learning and using the FIVE SIMPLE STEPS that are explained in these chapters, you can achieve financial freedom.

📒The Buy Side ✍ Turney Duff

The Buy Side Book PDF
✏Book Title : The Buy Side
✏Author : Turney Duff
✏Publisher : Crown Business
✏Release Date : 2013-06-04
✏Pages : 320
✏ISBN : 9780770437169
✏Available Language : English, Spanish, And French

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✏The Buy Side Book Summary : New York Times Bestseller The Buy Side, by former Galleon Group trader Turney Duff, portrays an after-hours Wall Street culture where drugs and sex are rampant and billions in trading commissions flow to those who dangle the most enticements. A remarkable writing debut, filled with indelible moments, The Buy Side shows as no book ever has the rewards – and dizzying temptations – of making a living on the Street. Growing up in the 1980’s Turney Duff was your average kid from Kennebunk, Maine, eager to expand his horizons. After trying – and failing – to land a job as a journalist, he secured a trainee position at Morgan Stanley and got his first feel for the pecking order that exists in the trading pits. Those on the “buy side,” the traders who make large bets on whether a stock will rise or fall, are the “alphas” and those on the “sell side,” the brokers who handle their business, are eager to please. How eager to please was brought home stunningly to Turney in 1999 when he arrived at the Galleon Group, a colossal hedge-fund management firm run by secretive founder Raj Rajaratnam. Finally in a position to trade on his own, Turney was encouraged to socialize with the sell side and siphon from his new broker friends as much information as possible. Soon he was not just vacuuming up valuable tips but also being lured into a variety of hedonistic pursuits. Naïve enough to believe he could keep up the lifestyle without paying a price, he managed to keep an eye on his buy-and-sell charts and, meanwhile, pondered the strange goings on at Galleon, where tens of millions were being made each week in sometimes mysterious ways. At his next positions, at Argus Partners and J.L. Berkowitz, Turney climbed to even higher heights – and, as it turned out, plummeted to even lower depths – as, by day, he solidified his reputation one of the Street’s most powerful healthcare traders, and by night, he blazed a path through the city’s nightclubs, showing off his social genius and voraciously inhaling any drug that would fill the void he felt inside. A mesmerizingly immersive journey through Wall Street’s first millennial decade, and a poignant self portrait by a young man who surely would have destroyed himself were it not for his decision to walk away from a seven-figure annual income, The Buy Side is one of the best coming-of-age-on-the-Street books ever written.

📒Unthinking ✍ Harry Beckwith

Unthinking Book PDF
✏Book Title : Unthinking
✏Author : Harry Beckwith
✏Publisher : Hachette UK
✏Release Date : 2011-01-26
✏Pages : 300
✏ISBN : 9780446574204
✏Available Language : English, Spanish, And French

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✏Unthinking Book Summary : What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

The Firm Of The Future Book PDF
✏Book Title : The Firm of the Future
✏Author : Paul Dunn
✏Publisher : John Wiley & Sons
✏Release Date : 2012-06-12
✏Pages : 360
✏ISBN : 9780471456186
✏Available Language : English, Spanish, And French

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✏The Firm of the Future Book Summary : Provides accountants in small and medium sized firms the tool to expand services beyond attest and compliance functions. Shows how to transition to other professional services that clients value. Provides a pro-forma business plan for mapping a three to five year plan for the transition to a successful practice. Positions consulting as an extension to traditional services, not just an alternative. Includes many real world examples of accountants who have made a successful transition to new services, discussing the challenges and the results achieved. Focuses on quality of life issues and how to get there.

📒Corbett Mack ✍ Michael Hittman

Corbett Mack Book PDF
✏Book Title : Corbett Mack
✏Author : Michael Hittman
✏Publisher : U of Nebraska Press
✏Release Date : 1996
✏Pages : 390
✏ISBN : 0803272901
✏Available Language : English, Spanish, And French

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✏Corbett Mack Book Summary : This is the compelling yet disturbing story of Corbett Mack (1892-1974), an opiate addict who was a member of the Nuumuu (Numa), or Northern Paiute. The Northern Paiute are best known as the people who produced Wovoka, the Ghost Dance prophet whose revitalistic teachings swept the Indian world in the 1890s. Mack is from the generation following the collapse of the Ghost Dance religion, a generation of Nomogweta or "half-breeds" (also called "stolen children")-Paiute of mixed ancestry who were raised in an increasingly bicultural world and who fell into virtual peonage to white (often Italian) potato farmers. Around the turn of the century, the use of opium became widespread among the Paiute, adopted from equally victimized Chinese laborers with whom they worked closely in the fields. The story of Corbett Mack is an uncompromising account of a harsh and sometimes traumatic life that was typical of an entire generation of Paiute. It was a life born out of the turmoil and humiliation of an Indian boarding school, troubled by opiate addiction, bound to constant labor in the fields, yet nonetheless made meaningful through the perseverance of Paiute cultural traditions. Michael Hittman is chairman of the Anthropology and Sociology Department and a professor at Long Island University, Brooklyn. He is the author of Wovoka and the Ghost Dance: A Sourcebook and A Numa History: The Yerington Paiute Tribe.

📒Why We Shop ✍ James A. Pooler

Why We Shop Book PDF
✏Book Title : Why We Shop
✏Author : James A. Pooler
✏Publisher : Greenwood Publishing Group
✏Release Date : 2003
✏Pages : 206
✏ISBN : 027598172X
✏Available Language : English, Spanish, And French

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✏Why We Shop Book Summary : Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.

How To Buy And Manage Rental Properties Book PDF
✏Book Title : How to Buy and Manage Rental Properties
✏Author : Irene Milin
✏Publisher : Simon and Schuster
✏Release Date : 1988-06-15
✏Pages : 272
✏ISBN : 0671644238
✏Available Language : English, Spanish, And French

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✏How to Buy and Manage Rental Properties Book Summary : Devoted to the beginning or small real estate owner or manager, this guide offers a complete program in which tenants self-manage the property and explains how to attract and keep good tenants, obtain maximum rent, and simplify bookkeeping