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📒New Typographic Design ✍ Roger Fawcett-Tang
✏New Typographic Design Book Summary : A visual guide to the best in contemporary typographic design, featuring examples and usages of modern typography from around the world. Covering a wide variety of applications, from design to print - magazines, books, brochures, posters, etc - to signage systems and screenbased typography, the book gives an insight into the current trends and directions of modern typography and provides a rich source of inspiration for design students and established designers alike.
📒Typographic Design ✍ Rob Carter
✏Typographic Design Book Summary :
📒Typographic Systems Of Design ✍ Kimberly Elam
✏Typographic Systems of Design Book Summary : Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.
📒Playing With Type ✍ Lara McCormick
✏Playing with Type Book Summary : Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
📒Typographic Design In Advertising ✍ Laurance Benjamin Siegfried
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📒Advertising Design And Typography ✍ Alex W. White
✏Advertising Design and Typography Book Summary : This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
📒Typographic Design ✍ Raymond Roberts
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📒Expressive Type ✍ Alex Fowkes
✏Expressive Type Book Summary : Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, environment, packaging and products, and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.
📒The Non Designer S Design Book ✍ Robin Williams
✏The Non Designer s Design Book Book Summary : For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects
📒Mixing Messages ✍ Ellen Lupton
✏Mixing Messages Book Summary : This comprehensive overview of recent American graphic design, draws examples from avant-garde and mainstream typefaces; expression of corporate identity through logos, society's image of the design profession; and publications, from underground fanzines to multimedia projects.