The Wine Value Chain in China

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  • Author : Roberta Capitello
  • Publisher : Chandos Publishing
  • Pages : 330 pages
  • ISBN : 0081007604
  • Rating : /5 from reviews
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Download or Read online The Wine Value Chain in China full in PDF, ePub and kindle. this book written by Roberta Capitello and published by Chandos Publishing which was released on 21 November 2016 with total page 330 pages. We cannot guarantee that The Wine Value Chain in China book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

The Wine Value Chain in China

The Wine Value Chain in China
  • Author : Roberta Capitello
  • Publisher : Chandos Publishing
  • Release : 21 November 2016
GET THIS BOOK The Wine Value Chain in China

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on

Food Wine and China

Food  Wine and China
  • Author : Christof Pforr,Ian Phau
  • Publisher : Routledge
  • Release : 15 May 2018
GET THIS BOOK Food Wine and China

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which

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  • Author : Julien Chaisse,Fernando Dias Simões,Danny Friedmann
  • Publisher : BRILL
  • Release : 23 November 2020
GET THIS BOOK Wine Law and Policy

Wine law and policy have evolved significantly over the last century, progressively moving from national terroirs to a global market. In this process, countries and regions took different approaches to address new problems wish are analyzed in this book.

The Penguin History of Modern China

The Penguin History of Modern China
  • Author : Jonathan Fenby
  • Publisher : Unknown
  • Release : 15 June 2021
GET THIS BOOK The Penguin History of Modern China

In the second half of the 19th century, China appeared as the sick man of Asia, rocked by revolts and huge natural disasters, ruled by an anachronistic imperial system and humiliated by foreign invasions. At the start of the 21st century, China is a major global force. This book presents a study of the nature of political power and its abuse.

The Rise of Indian Multinationals

The Rise of Indian Multinationals
  • Author : Karl P. Sauvant,Jaya Prakash Pradhan,Ayesha Chatterjee,Brian Harley
  • Publisher : Palgrave MacMillan
  • Release : 15 November 2010
GET THIS BOOK The Rise of Indian Multinationals

"India is growing a set of world class multinationals. These range from Tata's ownership of Jaguar to nimble entrepreneurial firms in high tech and knowledge based businesses. This book is an eye opener to those who still think that globalization is driven solely by Western multinationals: in fact emerging economies like India are now full partners in world economic development."--Alan M Rugman, Henley Business School, University of Reading "This remarkable collections essays by some of the sharpest analysts in

Contributions of Agricultural Economics to Critical Policy Issues

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  • Author : Keijiro Otsuka,Kaliappa Kalirajan
  • Publisher : Wiley-Blackwell
  • Release : 15 June 2021
GET THIS BOOK Contributions of Agricultural Economics to Critical Policy Issues

This book is a collection of plenary sessions papers and selected invited panel papers presented in the 26th International Conference of Agricultural Economists held at Gold Coast, Australia, from 12th to 18th August 2006. Beginning with the presidential address by Prabhu Pingali and the Elmhirst lecture by Hans Binswanger dealing with global issues of agricultural growth, economic development, and empowerment of the rural poor, leading agricultural economists address such emerging and critical issues as the economics of natural disasters, international trade

Services in Global Value Chains

Services in Global Value Chains
  • Author : Patrick Low,Gloria O Pasadilla
  • Publisher : World Scientific
  • Release : 21 June 2016
GET THIS BOOK Services in Global Value Chains

This compilation of 22 firm-specific case studies is an important contribution to the discussion of 'servicification' trends in manufacturing. 'Services have increased in importance and value in many manufacturing value chains, making companies that produce physical products look more like service enterprises. What services do global value chains use in their operations, how important are they and how do economic policies shape firms' configurations, operations, and location of global value chains? This book addresses these questions and more. The interviewed firms,

Rising Concentration in Asia Latin American Value Chains

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  • Author : Osvaldo Rosales,Keiji Inoue,Nanno Mulder
  • Publisher : UN
  • Release : 15 June 2021
GET THIS BOOK Rising Concentration in Asia Latin American Value Chains

Dynamic Asia has overtaken the European Union as Latin America and the Caribbean's second largest export market, after the United States. However, the region's exports to Asia remain concentrated in few commodities involved a small number of large firms. This book explores the present and future scope for the participation of small and medium-sized enterprises (SMEs) in biregional trade and value chains and the measures that can be taken to make those chains more inclusive and sustainable. It encourages governments