The New Public Diplomacy
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📒The New Public Diplomacy ✍ J. Melissen
✏The New Public Diplomacy Book Summary : After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
📒New Public Diplomacy In The 21st Century ✍ James Pamment
✏New Public Diplomacy in the 21st Century Book Summary : This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry 'gatekeeper' structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.
📒Wielding Soft Power ✍ Jan Melissen
✏Wielding Soft Power Book Summary :
📒Beyond The New Public Diplomacy ✍ Jan Melissen
✏Beyond the New Public Diplomacy Book Summary :
✏Public Diplomacy and the Implementation of Foreign Policy in the US Sweden and Turkey Book Summary : This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.
📒The Digitalization Of Public Diplomacy ✍ Ilan Manor
✏The Digitalization of Public Diplomacy Book Summary : This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.
📒Toward A New Public Diplomacy ✍ P. Seib
✏Toward a New Public Diplomacy Book Summary : Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a "superpower" - whatever that means now - does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.
✏The Limits of the New Public Diplomacy Book Summary :
📒The New Public Diplomacy Imperative ✍ Matthew Wallin
✏The New Public Diplomacy Imperative Book Summary : This paper takes a look at the strategic necessity for strong American public diplomacy. Author Matthew Wallin examines many of the issues in contemporary public diplomacy, and recommends best practices for policy makers and public diplomacy practitioners. This white paper also provides case studies, as well as insight and guidance to strengthen the effectiveness of American messaging overseas. Public Diplomacy is a vital element of national security which requires strategic long-term planning. Listening to foreign publics allows the U.S. to craft policy and messaging that better achieves strategic objectives. Communicators must be credible to the target audience. Messaging loses credibility if actions are not taken to provide support. Failure to support communication with policy results in an erosion of trust. Appropriate metrics must be developed to measure program effectiveness. In order to maximize the effectiveness of public diplomacy, the U.S. must first and foremost strengthen the quality of its narrative and strategic messaging. Digital communication does not substitute other effective mediums. A variety of mediums must often be used to achieve desired results.
📒The United States And Public Diplomacy ✍ Kenneth. A. Osgood
✏The United States and Public Diplomacy Book Summary : Presenting the latest historical research on public diplomacy, this book highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others.