The New Majority
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📒Marketing To The New Majority ✍ David Burgos
✏Marketing to the New Majority Book Summary : Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.
📒Richard Nixon And The Quest For A New Majority ✍ Robert Mason
✏Richard Nixon and the Quest for a New Majority Book Summary : In recent years historians have paid substantial attention to the origins of modern political conservatism and the record of the Nixon administration in building a Republican majority in the late twentieth century. In Richard Nixon and the Quest for a New Majority, Robert Mason analyzes Nixon's response to the developing conservative climate and challenges revisionist claims about the activist nature of the Nixon administration. Nixon was an activist in intent, Mason contends, but not in deed. Nixon's "silent majority" speech of 1969 not only undermined the growth of the antiwar movement, Mason shows, but also identified a constituency for Nixon to cultivate in order to secure reelection. However, the implementation of his new-majority project was hindered by the resort to dirty tricks against political opponents and the ineffectual pursuit of a policy agenda. Although some Nixon initiatives were enacted, says Mason, they were not substantial enough to rival the Democrats' bread-and-butter issues. While Nixon built Republican strength at the presidential level, Mason argues that he did not succeed in mobilizing popular support for broad-based political conservatism.
📒College Reading And The New Majority ✍ Alan M. Frager
✏College Reading and the New Majority Book Summary :
📒The New Majority ✍ Duncan D. Campbell
✏The New Majority Book Summary : No description
📒The Making Of The New Majority Party ✍ William A. Rusher
✏The Making of the New Majority Party Book Summary :
✏Social Capitalism in Theory and Practice Emergence of the new majority Book Summary : The opening volume in a trilogy describes the new heterogeneous middle-middle majority who have climbed from proletarian origins, as well as those from the upper middle classes whose confidence and affluence have been broken on the wheel of egalitarian forces.
📒Building A New Majority ✍ Michael P. Balzano
✏Building a New Majority Book Summary : Building a New Majority weaves together the autobiographical recollections of the political and professional life of the author, Michael P. Balzano, with his seasoned analysis of several successful Republican presidential campaigns. The combination provides the foundation for recommendations for current and future Republican candidates to follow in capturing a majority of the nations working-class voters. The narrative follows the author, the son of working-class Italian immigrants, from his boyhood in New Haven, Connecticut, through his time as a high-school dropout and garbage collector to his return to school, where he earned a doctoral degree at Georgetown University. His story attracted the attention of staff members in the administration of President Richard M. Nixon. Brought on board to provide insights and to coordinate efforts to reach ethnic and working-class voters as part of Nixons strategy to create a New Majority, he contributed to the winning 1972 campaign. He later performed similar roles in President Ronald Reagans 1980 and 1984 campaigns and in President George H. W. Bushs 1988 campaign. From these experiences, he offers guidance to Republican candidates seeking to win elections by appealing to members of labor unions and the working class. For any political party to win the White House, it must capture a majority of working-class voters. Building a New Majority is a blueprint for constructing a new Republican majority that can win elections. Building upon those victories, they can govern in ways that invite all people to share in a common future in which individuals may improve their social status and their economic wellbeing, living out the American Dream.
📒12 Views ✍ Laura Ricci
✏12 Views Book Summary :
📒The Richer Sex ✍ Liza Mundy
✏The Richer Sex Book Summary : A revolution is under way. Within a generation, more households will be supported by women than by men. Journalist Liza Mundy takes us to the frontier of this new economic order: she shows us why this flip is inevitable, what painful adjustments will have to be made along the way, and how both men and women will feel surprisingly liberated in the end. Couples today are debating who must assume the responsibility of primary earner and who gets the freedom of being the slow track partner. With more men choosing to stay home, Mundy shows how that lifestyle has achieved a higher status, and the ways males have found to recover their masculinity. And the revolution is global: Mundy takes us from Japan to Denmark to show how both sexes are adapting as the marriage market has turned into a giant free-for-all, with men and women at different stages of this transformation finding partners who match their expectations.--From publisher description.
✏The New Majority Book Summary :