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📒Content Rich ✍ Jon Wuebben
✏Content Rich Book Summary : Enhanced by two case studies, a guide to writing copy for the Web offers tips on increasing search engine rankings through an understanding of the theory of search engine optimized copy and the basics of keyword research.
📒Ten Things I Hate About Me ✍ Randa Abdel-Fattah
✏Ten Things I Hate about Me Book Summary : Lebanese-Australian Jamilah, known in school as Jamie, hides her heritage from her classmates and tries to pass by dyeing her hair blonde and wearing blue-tinted contact lenses, until her conflicted feelings become too much for her to bear.
📒Literature For Young Adults ✍ Joan L. Knickerbocker
✏Literature for Young Adults Book Summary : Now in its second edition, this book explores a great variety of genres and formats of young adult literature while placing special emphasis on contemporary works with nontraditional themes, protagonists, and literary conventions that are well suited to young adult readers. It looks at the ways in which contemporary readers can access literature and share the works they're reading, and it shows teachers the resources that are available, especially online, for choosing and using good literature in the classroom and for recommending books for their students’ personal reading. In addition to traditional genre chapters, this book includes chapters on literary nonfiction; poetry, short stories, and drama; and film. Graphic novels, diversity issues, and uses of technology are also included throughout the text. The book's discussion of literary language—including traditional elements as well as metafictive terms—enables readers to share in a literary conversation with their peers (and others) when communicating about books. This book is an essential resource for preservice educators to help young adults understand and appreciate the excellent literature that is available to them. New to the second edition: New popular authors, books, and movies with a greater focus on diversity of literature Updated coverage of new trends, such as metafiction, a renewed focus on nonfiction, and retellings of canonical works Increased attention to graphic novels and multimodal texts throughout the book eResources with downloadable materials, including book lists, awards lists, and Focus Questions
📒Dear Martin ✍ Nic Stone
✏Dear Martin Book Summary : Writing letters to the late Dr. Martin Luther King Jr., seventeen-year-old college-bound Justyce McAllister struggles to face the reality of race relations today and how they are shaping him.
📒Complete B2b Online Marketing ✍ William Leake
✏Complete B2B Online Marketing Book Summary : Learn to take full advantage of search and social media for B2Bmarketing Business-to-business marketers have been slow to enter theonline marketing arena, but now that the impact of search andsocial media marketing in the consumer marketplace is clearlydocumented, B2B marketers are ready for a complete guide to makingthe most of the medium. Written by experts with first-handknowledge of the field, this book clearly explains how to leveragetoday's search engine marketing and social media technologies toget, nurture, and convert leads. Topics include strategy, branding,monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines andstrategies for how best to gain, nurture, and convert leads usingtoday's Internet technologies and strategies This ultimate how-to guide examines strategic and brandingconsiderations, search engine optimization techniques, and how tomaximize the impact of banner ads and landing pages Explains how to use social media listening and monitoringtools, how to engage visitors, and how to allocate resources toensure success Covers measuring results, improving web site usability, usingmetrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of allthat online marketing has to offer will find this guide providesexactly the know-how they need.
📒Give A F K ✍ Felicity Morse
✏Give a F k Book Summary : Praise for Give a F**k: 'It really cuts through the honey glaze of self-help and hits you right where you need it' - Holly Bourne, author of How Do You Like Me Now? 'Felicity writes with the compassion, assuredness and humour of someone who clearly gets what it can be like to feel too much of everything too much of the time.' - Ruby etc, illustrator and cartoonist 'Part philosophy, part psychology, and part self-help, Give a F**k ... lays out, in the simplest and clearest terms, why and how we should all Give a F**k . about ourselves, about other people, and about the universe we inhabit. If you didn't Give a F**k before you read it, I challenge you not to Give a F**k after you have.' - Jim Piddock A funny, wise, practical and expressive guide to caring and compassion - also known as 'giving a f**k'! As a unique counter to other 'f**k' titles, in which we are encouraged to strive for what we want, our dreams and ambitions, by walking our own individual path, autonomously and without caring what others think, Give A F**k has one important, vital and highly topical theme at its heart: compassion. Otherwise known as caring, AKA giving a f**k. Journalist and life-coach Felicity Morse has turned her smart, witty and informed focus on developing our innate compassion / kindness skills, for the enduring benefit of ourselves, and for the many ways in which we can care for, help, learn from and work with the people and the world around us to achieve profound fulfillment. Give a F**k covers Self, Relationships, Community and Infinity and Beyond and combines warm, witty and philosophical narrative with thought-provoking and easy-to-implement exercises to help us conquer our personal obstacles in the path of developing our most caring selves.
📒Persistence Of Race ✍ Nina G. Jablonski
✏Persistence of Race Book Summary : This is the third and final group of essays emerging from the discussions of the Effects of Race Project at the Stellenbosch Institute for Advanced Study (STIAS) that occurred in 2016 and 2017. The authors consider the biological and social understandings of race, and how new information from both the biological and social sciences is changing our perspective on the nature of the human condition, including the association of biological and social phenomena with “race”. They also look at global events or movements which influence these processes in South Africa and the costs of a racialised world order to humans and humanity. Phenomena are examined through the lenses of many disciplines: sociology, history, geography, anthropology and writing.
📒On The Come Up ✍ Angie Thomas
✏On the Come Up Book Summary : This is the highly anticipated second novel by Angie Thomas, the author of the #1 New York Times bestselling, award-winning The Hate U Give. Sixteen-year-old Bri wants to be one of the greatest rappers of all time. Or at least win her first battle. As the daughter of an underground hip hop legend who died right before he hit big, Bri’s got massive shoes to fill. But it’s hard to get your come up when you’re labeled a hoodlum at school, and your fridge at home is empty after your mom loses her job. So Bri pours her anger and frustration into her first song, which goes viral…for all the wrong reasons. Bri soon finds herself at the center of a controversy, portrayed by the media as more menace than MC. But with an eviction notice staring her family down, Bri doesn’t just want to make it—she has to. Even if it means becoming the very thing the public has made her out to be. Insightful, unflinching, and full of heart, On the Come Up is an ode to hip hop from one of the most influential literary voices of a generation. It is the story of fighting for your dreams, even as the odds are stacked against you; and about how, especially for young black people, freedom of speech isn’t always free.
📒The Right Light ✍ Krista Smith
✏The Right Light Book Summary : The key to being a successful portrait photographer is choosing a style of photography you are passionate about. While many photographers work in multiple areas to fill the off season or offer a variety of options, most photographers focus on one style of photography. Oftentimes, the photographers’ location will dictate their style. For author Krista Smith, the sunny beaches of Florida are her inspiration to shoot primarily natural light portraits, and she applies that to capturing authentic and joyful family portraits. Whether photographing entire families, kids, babies or all of the above, Smith brings an ease and comfort to the shoots that is immediately evident in her pictures. And shows you how to create the same look in your environment or clients’ homes. While passion plays a key role in creating memorable portraits, employing the right techniques is essential for consistently getting those perfect shots. Smith begins by detailing what equipment you’ll need to get started and gives some insight on how and what to use. She emphasizes taking the time to figure out and hone a personal style of shooting. The book lists a number of tips for finding a style that fits, including taking inspiration from other photographers you admire, and deciding what kind of feeling you want to present. Once you start to find your style it’s important to build your portfolio. Organizing shoots with friends and family and offering free shoots to aspiring models is a great place to start. Outdoor shoots are the most ideal settings when using natural light as your primary light source. The author lays out the shoot requirements and gives tips for scouting the best locations. To create a photo that stands out, it’s important to be versatile. While a sweeping vista covered in flowers or grand mansion may be preferred as backdrops, these are often not an option for many. A city street with multiple building textures or a small field can be used from a variety of angles to create the feel of something grander. From there the author moves onto the basics of lighting in an outdoor setting. By explaining the fundamentals of the direction and quality of light and the use of reflectors, it allows the reader to prepare for any outdoor scenario. An entire chapter of the book dedicated to shooting strategies over the course of twelve hours. There are different requirements for shooting at different times of the day. The reader will learn how to make the most of the “golden hour” and adjust for problematic midday lighting. Adapting your approach for morning, evening and sunset sessions is also covered. Sometimes weather does not cooperate for an outdoor shoot. Luckily, there are plenty of options for using natural and available light indoors. Shooting in a client’s house provides a comfortable setting for the family and this ease can come across in the photos. Window light is a powerful tool to have an understanding of for these shoots. It is possible to get a variety of shots from one window. Being able to see beautiful light in all kinds of locations opens up countless shooting opportunities. While lighting is essential, thoughtful posing plays many important roles. In a well-done family portrait, the models look relaxed and natural. Some people look this way naturally, others need assistance. And posing isn't always a static thing; it can be more like orchestrating, grouping people together and getting them to move around in just the right way. It can also be used to help distract from physical problem areas, and bring added style to a photo. In addition, pointers are given on how to relax anxious children, organize families for group shots and encourage spontaneous moments. Finally, Smith discusses the business side of portrait photography. As she states in the closing chapter, there is more to the business than taking amazing photos. Without a stable financial and marketing plan it is difficult to stay competitive and possibly, stay in business. Realistic pricing packages are key. Pricing competitively is good, but it’s important to consider all of your expenses when deciding how much to charge. Marketing is imperative to the success of any business and social media can play a large role in that. Tips for using Facebook, Twitter, Instagram and blogging are given to help keep a business current and their clientele updated. An equally important part of marketing is branding. Establishing a brand helps you stand out from all of the other portrait photographers out there. Putting your style and passion out front helps clients know who to choose for their portrait needs. And pointers are given for customer interaction both over the phone and in person. This book provides a comprehensive overview of each aspect of professional family portrait photography. Smith takes the passion she has for creating beautiful, natural light portraits and lays out the steps for the reader to capture memorable shots on their own. Readers are also guided through what is involved with establishing a successful and vibrant portrait business. Drawing from her own experiences starting a portrait business from the ground up and providing indispensable tips for almost any shooting scenario, Smith has created an essential guide for natural light portraiture.
📒Wuthering Heights ✍ Emily Bronte
✏Wuthering Heights Book Summary : Published in 1845, Emily Bronte’s gothic novel set on the windy moors of Yorkshire is the story of the doomed love between Catherine Earnshaw and her father’s adopted son, Heathcliff. The book was initially poorly received by many critics who found its dark, tragic story needlessly harsh and disturbing. That opinion has not endured, and the only novel Emily Bronte published is now considered to be one of the great classics of English literature.