The Dynamics Of Persuasion

📒The Dynamics Of Persuasion ✍ Richard M. Perloff

✏Book Title : The Dynamics of Persuasion
✏Author : Richard M. Perloff
✏Publisher : Routledge
✏Release Date : 2016-12-19
✏Pages : 628
✏ISBN : 9781317328872
✏Available Language : English, Spanish, And French

✏The Dynamics of Persuasion Book Summary : The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

✏Book Title : The Dynamics of Political Communication
✏Author : Richard M. Perloff
✏Publisher : Routledge
✏Release Date : 2017-10-19
✏Pages : 500
✏ISBN : 9781317228936
✏Available Language : English, Spanish, And French

✏The Dynamics of Political Communication Book Summary : What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.

📒The New Public ✍ Leon H. Mayhew

✏Book Title : The New Public
✏Author : Leon H. Mayhew
✏Publisher : Cambridge University Press
✏Release Date : 1997-09-04
✏Pages : 332
✏ISBN : 0521484936
✏Available Language : English, Spanish, And French

✏The New Public Book Summary : New theory bridging Parsons and Habermas analyses society's domination by communications industries.

✏Book Title : Attitudes and Attitude Change
✏Author : Gerd Bohner
✏Publisher : Psychology Press
✏Release Date : 2014-03-18
✏Pages : 312
✏ISBN : 9781317715542
✏Available Language : English, Spanish, And French

✏Attitudes and Attitude Change Book Summary : Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.

📒Crafting Cooperation ✍ Amitav Acharya

✏Book Title : Crafting Cooperation
✏Author : Amitav Acharya
✏Publisher : Cambridge University Press
✏Release Date : 2007-11-22
✏Pages :
✏ISBN : 9781139468350
✏Available Language : English, Spanish, And French

✏Crafting Cooperation Book Summary : Regional institutions are an increasingly prominent feature of world politics. Their characteristics and performance vary widely: some are highly legalistic and bureaucratic, while others are informal and flexible. They also differ in terms of inclusiveness, decision-making rules and commitment to the non-interference principle. This is the first book to offer a conceptual framework for comparing the design and effectiveness of regional international institutions, including the EU, NATO, ASEAN, OAS, AU and the Arab League. The case studies, by a group of leading scholars of regional institutions, offer a rigorous, historically informed analysis of the differences and similarities in institutions across Europe, Latin America, Asia, Middle East and Africa. The chapters provide a more theoretically and empirically diverse analysis of the design and efficacy of regional institutions than heretofore available.

📒Essays On Strategy 12 ✍ John N. Petrie

✏Book Title : Essays on Strategy 12
✏Author : John N. Petrie
✏Publisher : DIANE Publishing
✏Release Date : 1996-06-01
✏Pages : 415
✏ISBN : 9780788128974
✏Available Language : English, Spanish, And French

✏Essays on Strategy 12 Book Summary : Spans a broad horizon of strategic topics: the use of sanctions, the relationship with the U.N., and the more subtle changes and responsibilities facing our Operational Commanders. Contents: failed U.S. China Policy, America's Asia Policy, U.S. Post-Cold War Policy, U.S. Security in the 21st Century, Deficits: Restructuring the Military, Planning for War Termination, Planning for CNN Wars, expanding our vision of jointness, military theory and peace operations, the U.S. dilemma in peace operations and change and the operation commander.

📒Communication Yearbook 24 ✍ William Gudykunst

✏Book Title : Communication Yearbook 24
✏Author : William Gudykunst
✏Publisher : Routledge
✏Release Date : 2012-03-22
✏Pages : 552
✏ISBN : 9781135152932
✏Available Language : English, Spanish, And French

✏Communication Yearbook 24 Book Summary : Communication Yearbook 24, originally published in 2001 comprises essays that address the current status of theory and research in each division and interest group of the International Communication Association (ICA). It focusses on the following questions: What are the parameters of the division/interest group, and what is the relationship of the division within other groups? What are the major theories used, and what research is there to support these theories?What are the major lines of research, and what are the main issues with which scholars must cope in the twenty-first century?

📒Communication Yearbook ✍ William B. Gudykunst

✏Book Title : Communication Yearbook
✏Author : William B. Gudykunst
✏Publisher : SAGE
✏Release Date : 2000-10-11
✏Pages : 548
✏ISBN : 0761922466
✏Available Language : English, Spanish, And French

✏Communication Yearbook Book Summary : Volume 24 in this series is devoted to addressing the current status of theory and research in each of the International Communication Association's divisions or interest groups. Chapters look at the parameters of the groups, the relationship of the group to other groups, the major theories used in the group, the research that supports these theories, the major lines of research in the group, and the major issues with which scholars in the group must cope in the next century. As a whole, Communication Yearbook 24 provides a unique summary of the field of communication at the end of the 20th Century and the beginning of the new millennium.

📒News On The Internet ✍ David Tewksbury

✏Book Title : News on the Internet
✏Author : David Tewksbury
✏Publisher : Oxford University Press
✏Release Date : 2012-02-24
✏Pages : 208
✏ISBN : 9780199939305
✏Available Language : English, Spanish, And French

✏News on the Internet Book Summary : Online news sites play an ever-pervasive role in the daily gathering and flow of political information. Media has always played an intermediary role in the way that citizens receive and process news, but, with the speed of information transmission, the segmentation of news sources, and the rise of citizen journalism, issues of authority, audience, and even the definition of "news" have shifted and become blurred. News on the Internet synthesizes research on developing and current patterns of online news provision with the literature on traditional, offline media to create a conceptual map for understanding the way that public affairs and news are presented and consumed on the internet. Tewksbury and Rittenberg look at the dual role of the internet as a source of authoritative news and as a vehicle for citizens in contemporary democracies to create and share political information. Throughout, they address the tension between the benefits of internet news provision, specifically increased citizen engagement, and the negative, perhaps counterintuitive, effects: the fragmentation of knowledge and polarization of opinion in contemporary democracies. News on the Internet focuses on these points of conflict and contradiction in the online news environment and offers conclusions and predictions for how these phenomena will develop in the future.

📒Sticky Branding ✍ Jeremy Miller

✏Book Title : Sticky Branding
✏Author : Jeremy Miller
✏Publisher : Dundurn
✏Release Date : 2015-01-10
✏Pages : 256
✏ISBN : 9781459728110
✏Available Language : English, Spanish, And French

✏Sticky Branding Book Summary : Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.