The Dynamics Of Persuasion Pdf
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📒The Dynamics Of Persuasion ✍ Richard M. Perloff
✏The Dynamics of Persuasion Book Summary : The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
📒The Dynamics Of Political Communication ✍ Richard M. Perloff
✏The Dynamics of Political Communication Book Summary : What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.
✏Robots Artificial Intelligence and Service Automation in Travel Tourism and Hospitality Book Summary : Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.
✏Online Credibility and Digital Ethos Evaluating Computer Mediated Communication Book Summary : Digital technology plays a vital role in today's need for instant information access. The simplicity of acquiring and publishing online information presents new challenges in establishing and evaluating online credibility. Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication highlights important approaches to evaluating the credibility of digital sources and techniques used for various digital fields. This book brings together research in computer mediated communication along with the affects digital culture and online credibility.
📒Communication Public Discourse And Road Safety Campaigns ✍ Nurit Guttman
✏Communication Public Discourse and Road Safety Campaigns Book Summary : This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.
📒Exploring The Dynamics Of Consumerism In Developing Nations ✍ Gbadamosi, Ayantunji
✏Exploring the Dynamics of Consumerism in Developing Nations Book Summary : As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
📒News On The Internet ✍ David Tewksbury
✏News on the Internet Book Summary : Online news sites play an ever-pervasive role in the daily gathering and flow of political information. Media has always played an intermediary role in the way that citizens receive and process news, but, with the speed of information transmission, the segmentation of news sources, and the rise of citizen journalism, issues of authority, audience, and even the definition of "news" have shifted and become blurred. News on the Internet synthesizes research on developing and current patterns of online news provision with the literature on traditional, offline media to create a conceptual map for understanding the way that public affairs and news are presented and consumed on the internet. Tewksbury and Rittenberg look at the dual role of the internet as a source of authoritative news and as a vehicle for citizens in contemporary democracies to create and share political information. Throughout, they address the tension between the benefits of internet news provision, specifically increased citizen engagement, and the negative, perhaps counterintuitive, effects: the fragmentation of knowledge and polarization of opinion in contemporary democracies. News on the Internet focuses on these points of conflict and contradiction in the online news environment and offers conclusions and predictions for how these phenomena will develop in the future.
📒Investigating Terrorism ✍ John Pearse
✏Investigating Terrorism Book Summary : Investigating Terrorism takes a look behind the closed doors of terrorist cases. Major players from the world of counter-terrorism, including politicians, lawyers, psychologists and police, offer analyses of recent terror attacks and share their knowledge of terrorist behaviour Deals with legal, psychological and practical issues surrounding how to deal with a real life ‘ticking bomb’ scenario Provides an insight into the most recent police model for interviewing witnesses, victims and suspects Contains the latest analyses of recent terrorist attacks including the recent Norwegian tragedy carried out by terrorist Anders Breivik Contains the views of major players in the world of counter-terrorism, including Lord Carlile, the former HMG’s Independent Reviewer of Terrorist legislation, and Peter Clarke, the recently retired Head of Terrorist Investigations for the UK Incorporates recently-released findings from studies commissioned by New Scotland Yard to study the effectiveness of police interviews with terrorist suspects Includes chapters discussing the context in which people become suicide bombers
✏Risk Perception and Outreach Intervention Evaluation Associated with Human black Bear Interactions Book Summary : In many areas where people and black bears coexist, negative interactions are increasing in frequency and magnitude. Reducing the risks associated with human-black bear conflict is an important goal for diverse stakeholders. This research identified factors influencing perceived risk associated with human-black bear conflict and used this information to implement and evaluate an outreach intervention designed to change residential bear-related behavior and reduce conflict. Semi-structured interviews (N = 54) were conducted with Adirondack Park campground stakeholders in 7 campgrounds during summer 2003. Nine risk perception constructs were found salient to human-black bear conflict in campgrounds: control, agents, trust, frequency, dread, environment, seriousness, responsiveness, and volition. Two factor groups: agency capacity (agents, trust, responsiveness) and individual capacity (volition, seriousness, frequency) were deduced using principle axis factoring. Three constructs were congruent between campground stakeholder groups (agents, trust, frequency). This information informed the design, implementation and evaluation of a black bear-related outreach intervention. Based on Elaboration Likelihood Model of persuasive communication, the New York NeighBEARhood Watch (NYNW) pilot program aimed to change 6 residential human behaviors (i.e., bird feeding, pet feeding, composting, garbage storage, grill storage, hobby farming) and reduce human-black bear conflict. A quasi-experimental control group design with pre- and post-program samples was employed for data sets (i.e., voluntary mail survey (N = 5600), secondary data about 6 annual environmental factors over 10 years. A town-level analysis concluded one behavior, composting, decreased after the NYNW pilot program. Respondents' perceived acceptability and likelihood of bear-related risks (e.g., risk perception) changed in magnitude; fewer respondents strongly agreed that risks were acceptably low and unlikely. Willingness to change behavior proved to be a key antecedent to bear-related risk perception and behavior change. Only peripherally-based materials (i.e., billboard, bear-o-meter, lawn sign, magnet) influenced respondents' bear-related behavior change. This research deepens understanding about risk perception, an important component of anticipating the effectiveness and impact of various human-related wildlife management and conservation strategies. Further, this research offers insight into the efficacy of outreach interventions to modify human behavior and reduce human-black bear conflict.
✏Author : Khosrow-Pour, D.B.A., Mehdi
✏Publisher : IGI Global
✏Release Date : 2008-12-31
✏Pages : 411
✏ISBN : 9781605661278
✏Available Language : English, Spanish, And French
✏Consumer Behavior Organizational Development and Electronic Commerce Emerging Issues for Advancing Modern Socioeconomies Book Summary : "This book offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce"--Provided by publisher.