The Dynamics Of Persuasion Pdf

📒The Dynamics Of Persuasion ✍ Richard M. Perloff

✏Book Title : The Dynamics of Persuasion
✏Author : Richard M. Perloff
✏Publisher : Routledge
✏Release Date : 2016-12-19
✏Pages : 628
✏ISBN : 9781317328872
✏Available Language : English, Spanish, And French

✏The Dynamics of Persuasion Book Summary : The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

✏Book Title : The Dynamics of Political Communication
✏Author : Richard M. Perloff
✏Publisher : Routledge
✏Release Date : 2017-10-19
✏Pages : 500
✏ISBN : 9781317228936
✏Available Language : English, Spanish, And French

✏The Dynamics of Political Communication Book Summary : What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.

✏Book Title : Robots Artificial Intelligence and Service Automation in Travel Tourism and Hospitality
✏Author : Stanislav Ivanov
✏Publisher : Emerald Group Publishing
✏Release Date : 2019-10-14
✏Pages : 296
✏ISBN : 9781787566897
✏Available Language : English, Spanish, And French

✏Robots Artificial Intelligence and Service Automation in Travel Tourism and Hospitality Book Summary : Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.

✏Book Title : Online Credibility and Digital Ethos Evaluating Computer Mediated Communication
✏Author : Folk, Moe
✏Publisher : IGI Global
✏Release Date : 2012-12-31
✏Pages : 461
✏ISBN : 9781466626942
✏Available Language : English, Spanish, And French

✏Online Credibility and Digital Ethos Evaluating Computer Mediated Communication Book Summary : Digital technology plays a vital role in today's need for instant information access. The simplicity of acquiring and publishing online information presents new challenges in establishing and evaluating online credibility. Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication highlights important approaches to evaluating the credibility of digital sources and techniques used for various digital fields. This book brings together research in computer mediated communication along with the affects digital culture and online credibility.

✏Book Title : Communication Public Discourse and Road Safety Campaigns
✏Author : Nurit Guttman
✏Publisher : Routledge
✏Release Date : 2014-06-05
✏Pages : 310
✏ISBN : 9781136154652
✏Available Language : English, Spanish, And French

✏Communication Public Discourse and Road Safety Campaigns Book Summary : This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.

✏Book Title : Exploring the Dynamics of Consumerism in Developing Nations
✏Author : Gbadamosi, Ayantunji
✏Publisher : IGI Global
✏Release Date : 2019-01-11
✏Pages : 428
✏ISBN : 9781522579076
✏Available Language : English, Spanish, And French

✏Exploring the Dynamics of Consumerism in Developing Nations Book Summary : As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

📒News On The Internet ✍ David Tewksbury

✏Book Title : News on the Internet
✏Author : David Tewksbury
✏Publisher : Oxford University Press
✏Release Date : 2012-02-24
✏Pages : 208
✏ISBN : 9780199939305
✏Available Language : English, Spanish, And French

✏News on the Internet Book Summary : Online news sites play an ever-pervasive role in the daily gathering and flow of political information. Media has always played an intermediary role in the way that citizens receive and process news, but, with the speed of information transmission, the segmentation of news sources, and the rise of citizen journalism, issues of authority, audience, and even the definition of "news" have shifted and become blurred. News on the Internet synthesizes research on developing and current patterns of online news provision with the literature on traditional, offline media to create a conceptual map for understanding the way that public affairs and news are presented and consumed on the internet. Tewksbury and Rittenberg look at the dual role of the internet as a source of authoritative news and as a vehicle for citizens in contemporary democracies to create and share political information. Throughout, they address the tension between the benefits of internet news provision, specifically increased citizen engagement, and the negative, perhaps counterintuitive, effects: the fragmentation of knowledge and polarization of opinion in contemporary democracies. News on the Internet focuses on these points of conflict and contradiction in the online news environment and offers conclusions and predictions for how these phenomena will develop in the future.

📒Investigating Terrorism ✍ John Pearse

✏Book Title : Investigating Terrorism
✏Author : John Pearse
✏Publisher : John Wiley & Sons
✏Release Date : 2015-01-05
✏Pages : 288
✏ISBN : 9781118316276
✏Available Language : English, Spanish, And French

✏Investigating Terrorism Book Summary : Investigating Terrorism takes a look behind the closeddoors of terrorist cases. Major players from the world ofcounter-terrorism, including politicians, lawyers, psychologistsand police, offer analyses of recent terror attacks and share theirknowledge of terrorist behaviour Deals with legal, psychological and practical issuessurrounding how to deal with a real life ‘ticking bomb’scenario Provides an insight into the most recent police model forinterviewing witnesses, victims and suspects Contains the latest analyses of recent terrorist attacksincluding the recent Norwegian tragedy carried out by terroristAnders Breivik Contains the views of major players in the world ofcounter-terrorism, including Lord Carlile, the former HMG’sIndependent Reviewer of Terrorist legislation, and Peter Clarke,the recently retired Head of Terrorist Investigations for theUK Incorporates recently-released findings from studiescommissioned by New Scotland Yard to study the effectiveness ofpolice interviews with terrorist suspects Includes chapters discussing the context in which people becomesuicide bombers

✏Book Title : Risk Perception and Outreach Intervention Evaluation Associated with Human black Bear Interactions
✏Author : Meredith Lynn Gore
✏Publisher :
✏Release Date : 2007
✏Pages : 416
✏ISBN : CORNELL:31924095873281
✏Available Language : English, Spanish, And French

✏Risk Perception and Outreach Intervention Evaluation Associated with Human black Bear Interactions Book Summary :

📒The Art Of Persuasion ✍ Jane DeRose Evans

✏Book Title : The Art of Persuasion
✏Author : Jane DeRose Evans
✏Publisher : University of Michigan Press
✏Release Date : 1992
✏Pages : 176
✏ISBN : 0472102826
✏Available Language : English, Spanish, And French

✏The Art of Persuasion Book Summary : Is political propaganda intended to be deceitful? Is it just a means of persuasion, of informing its audience where their best interests lie? The Art of Persuasion boldly examines this difficult and controversial question in the context of Republican Rome. With references to the book's numerous illustrations, Jane Evans convincingly argues that the images with which Romans adorned the buildings they sponsored, the types they struck on their coins, and the works of art they commissioned began to contain self-promoting references considerably earlier than scholars have generally thought. Through individual studies of famous legends--the wolf and twins, the founding of Rome by Aeneas--the author reveals that men were increasingly interested in tracing their descent from divinities, in claiming the noble charac-teristics[sic] of their putative ancestors, and in seeking other ways to improve their social standing and political opportunities. This important and controversial book will be of interest to students of Roman society and history, art historians, numismatists, and all those interested in the dynamics between those in power and those not.