The Concise Encyclopedia Of Communication
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📒The Concise Encyclopedia Of Communication ✍ Wolfgang Donsbach
✏The Concise Encyclopedia of Communication Book Summary : This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
📒The Concise Encyclopedia Of American Radio ✍ Christopher H. Sterling
✏The Concise Encyclopedia of American Radio Book Summary : The average American listens to the radio three hours a day. In light of recent technological developments such as internet radio, some argue that the medium is facing a crisis, while others claim we are at the dawn of a new radio revolution. The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. It brings together the best and most important entries from the three-volume Museum of Broadcast Communications Encyclopedia of Radio, edited by Christopher Sterling. Comprised of more than 300 entries spanning the invention of radio to the Internet, The Concise Encyclopedia of American Radio addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio. The Concise Encyclopedia of American Radio include suggestions for further reading as complements to most of the articles, biographical details for all person-entries, production credits for programs, and a comprehensive index.
📒Concise Encyclopedia Of Advertising ✍ Robert E Stevens
✏Concise Encyclopedia of Advertising Book Summary : At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
📒Concise Encyclopedia Of Computer Science ✍ Edwin D. Reilly
✏Concise Encyclopedia of Computer Science Book Summary : Presenting a wide ranging perspective on the key concepts and developments that define the discipline, the "Concise Encyclopedia of Computer Science" is a valuable reference for all computer users. This concise edition is adapted from the fourth edition of "Encyclopedia of Computer Science" to meet the needs of students, teachers, and professionals in science and industry.
📒Concise Encyclopedia Of Pragmatics ✍ Jacob Mey
✏Concise Encyclopedia of Pragmatics Book Summary : Among the recent developments in the language sciences, the coming-of-age of the field of pragmatics and its official inauguration in the mid-seventies stand out as some of the most significant ones. The present work endeavours to sum up the development of the youngest offspring of linguistics in a number of conscientiously chosen, well-elaborated concepts that may be said to characterize both the discipline and its most famous practitioners. The increasingly complex notions and devices developed by linguists to cope with the description of naturally occurring language phenomena, have been joined with techniques and approaches due to the socially oriented schools of thought that see language first of all as a means of communication between human users. Based on the highly acclaimed and award winning Encyclopedia of Language and Linguistics this volume provides a collection of articles throughout which the vast scope of the field of pragmatics is unfolded and explained in up-to-date terminology and authoritative interpretation. It covers the history and the development of pragmatics and also looks at the future perspectives.
📒The Concise Encyclopedia Of Applied Linguistics ✍ Carol A. Chapelle
✏The Concise Encyclopedia of Applied Linguistics Book Summary : Offers a wide-ranging overview of the issues and research approaches in the diverse field of applied linguistics Applied linguistics is an interdisciplinary field that identifies, examines, and seeks solutions to real-life language-related issues. Such issues often occur in situations of language contact and technological innovation, where language problems can range from explaining misunderstandings in face-to-face oral conversation to designing automated speech recognition systems for business. The Concise Encyclopedia of Applied Linguistics includes entries on the fundamentals of the discipline, introducing readers to the concepts, research, and methods used by applied linguists working in the field. This succinct, reader-friendly volume offers a collection of entries on a range of language problems and the analytic approaches used to address them. This abridged reference work has been compiled from the most-accessed entries from The Encyclopedia of Applied Linguistics (www.encyclopediaofappliedlinguistics.com), the more extensive volume which is available in print and digital format in 1000 libraries spanning 50 countries worldwide. Alphabetically-organized and updated entries help readers gain an understanding of the essentials of the field with entries on topics such as multilingualism, language policy and planning, language assessment and testing, translation and interpreting, and many others. Accessible for readers who are new to applied linguistics, The Concise Encyclopedia of Applied Linguistics: Includes entries written by experts in a broad range of areas within applied linguistics Explains the theory and research approaches used in the field for analysis of language, language use, and contexts of language use Demonstrates the connections among theory, research, and practice in the study of language issues Provides a perfect starting point for pursuing essential topics in applied linguistics Designed to offer readers an introduction to the range of topics and approaches within the field, The Concise Encyclopedia of Applied Linguistics is ideal for new students of applied linguistics and for researchers in the field.
📒Concise Encyclopedia Of Real Estate Business Terms ✍ William E. (Bill) Roark
✏Concise Encyclopedia of Real Estate Business Terms Book Summary : An invaluable resource for real estate professionals and students Concise Encyclopedia of Real Estate Business Terms puts the terms used every day in the marketing and study of real estate at your fingertips. With a simple A-to-Z format, this comprehensive reference guide gets right to the point, providing brief but clear definitions and understandable explanations for more than 300 current terms and concepts used in every aspect of the real estate industry. An essential communication tool for anyone working in real estate management, insurance, economics, and urban planning, this practical guide is equally valuable for libraries, academics, and students. Compiled by Bill and Ryan Roark, realtors and co-hosts of “Taking Care of Business,” a live weekly real estate news and information talk radio program, the Concise Encyclopedia of Real Estate Business Terms provides quick and easy access to the terminology that’s unique to the real estate industry. From A (AAA Tenant, absorption rate, abstract) to Z (zoning) and everything in between, this handy reference resource will ensure you’re not at a loss for words when dealing with the legal and financial issues related to real estate and property. The book also includes an appendix of sample forms and contracts and another that covers measurements and conversions. The Concise Encyclopedia of Real Estate Business Terms explains: adjustable rate brokerage fee due diligence internal rate of return (IRR) loan to value (LTV) non-binding agreement planned unit development (PUD) recapture rate sale leaseback tertiary trade area upside/downside warranty deed and much more! The Concise Encyclopedia of Real Estate Business Terms is equally valuable as a professional reference guide and as a classroom and library resource.
📒The Concise Corsini Encyclopedia Of Psychology And Behavioral Science ✍ W. Edward Craighead
✏The Concise Corsini Encyclopedia of Psychology and Behavioral Science Book Summary : Contains entries in all major categories of psychology - written by esteemed authorities in their fields. Provides comprehensive coverage from Acquired Drives to Z-score, from conduct disorders to shamanism.-- xreferplus description.
✏The Concise Encyclopedia of the Ethics of New Technologies Book Summary : The ethical assessment of new technologies raises two principal concerns: the need to develop effective policies and legislation, and the reconsideration of the ethical frameworks in which these policies and laws are developed. The importance of rapid, accurate examinations of tensions between Philosophy and Law and the relationship between philosophical principles and empirical data has never been greater. The Concise Encyclopedia of Ethics of New Technologies includes 23 articles previously published in the highly-acclaimed Encyclopedia of Applied Ethics, nine updated articles, and five new articles, commissioned especially for this volume. Over half of the previously published articles include updated facts and bibliographic citations. Authors of genetics articles have updated their works to include the most recent developments and publications. New articles include: "Cloning," "Geneticization," "Health Technology Assessment," "Intrinsic and Instrumental Value," and "Novel Foods." Articles fall into these subject categories: Medical Ethics; Scientific Ethics; Theories of Ethics; Environmental Ethics; Legal Ethics; Ethical Concepts
📒Concise Encyclopedia Of Pragmatics ✍ J.L. Mey
✏Concise Encyclopedia of Pragmatics Book Summary : Concise Encyclopedia of Pragmatics, Second Edition (COPE) is an authoritative single-volume reference resource comprehensively describing the discipline of pragmatics, an important branch of natural language study dealing with the study of language in it's entire user-related theoretical and practical complexity. As a derivative volume from Encyclopedia of Language and Linguistics, Second Edition, it comprises contributions from the foremost scholars of semantics in their various specializations and draws on 20+ years of development in the parent work in a compact and affordable format. Principally intended for tertiary level inquiry and research, this will be invaluable as a reference work for undergraduate and postgraduate students as well as academics inquiring into the study of meaning and meaning relations within languages. As pragmatics is a centrally important and inherently cross-cutting area within linguistics, it will therefore be relevant not just for meaning specialists, but for most linguistic audiences. Edited by Jacob Mey, a leading pragmatics specialist, and authored by experts The latest trends in the field authoritatively reviewed and interpreted in context of related disciplines Drawn from the richest, most authoritative, comprehensive and internationally acclaimed reference resource in the linguistics area Compact and affordable single volume reference format