The Business Of Fashion
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📒The Business Of Fashion ✍ Leslie Davis Burns
✏The Business of Fashion Book Summary : The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.
📒The Business Of Fashion ✍ Linda Drew
✏The Business of Fashion Book Summary :
📒The Business Of Fashion Modeling ✍ Tondaleya Shamley
✏The Business of Fashion Modeling Book Summary :
📒Fashion Sales And Promotion Handbook ✍ Arthur A. Winters
✏Fashion Sales and Promotion Handbook Book Summary :
📒Gucci ✍ Paola Trimarco
✏Gucci Book Summary : Reading level: 2 [yellow].
📒Regulating Style ✍ Kedron Thomas
✏Regulating Style Book Summary : Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.
📒The Business Of Fashion ✍ Judy Sale
✏The Business of Fashion Book Summary : A guide to the clothing industry for the aspiring designer, pattern maker, or production manager. Topics covered include employment and careers, fabrics and yarns, designing, costing and pricing, technology, and marketing and merchandising. Illustrated with photographs and drawings, including sample designs. The author runs fashion design and dressmaking workshops.
📒Marketing Fashion Footwear ✍ Fiona Armstrong-Gibbs
✏Marketing Fashion Footwear Book Summary : Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. In general, retail, marketing, brand and business elements of the sector are both under-researched and under-represented in existing fashion marketing publications, and no single text focuses on the business and strategic direction of this product category from a fashion marketing perspective. Marketing Fashion Footwear sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to research in this product area as well as insider advice on how to gain employment in this competitive industry sector. The first book to provide in-depth insights into one of the fastest growing areas of the fashion industry, Marketing Fashion Footwear: The Business of Shoes explores the retail environment, consumer attitudes to footwear, as well as brand creation, production and protection. Marketing Fashion Footwear: The Business of Shoes takes as its specific focus the marketing and merchandising of fashion footwear, as opposed to performance footwear, or health and safety footwear, such as work boots or orthopaedic shoes. As such, Marketing Fashion Footwear: The Business of Shoes uniquely provides a comprehensive guide to the theories and strategies used to develop, manage and market fashion footwear. Key marketing, merchandising and brand management theories are applied to current case studies from some of the most successful international footwear and fashion brands, and interviews with key industry figures offer unique insights into this lucrative industry, making it a must-have text for all students of fashion retailing, fashion merchandising, fashion management, and those looking to specialise in the footwear industry.
📒The Fundamentals Of Fashion Management ✍ Susan Dillon
✏The Fundamentals of Fashion Management Book Summary : The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.
📒Cram101 Textbook Outlines To Accompany The Business Of Fashion ✍ Leslie Davis Burns
✏Cram101 Textbook Outlines to Accompany the Business of Fashion Book Summary :