The 22 Immutable Laws Of Branding

✏Book Title : The 22 Immutable Laws of Branding
✏Author : Al Ries
✏Publisher : Harper Collins
✏Release Date : 2009-10-06
✏Pages : 272
✏ISBN : 9780061983672
✏Available Language : English, Spanish, And French

✏The 22 Immutable Laws of Branding Book Summary : This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

✏Book Title : The 22 Immutable Laws of Marketing
✏Author : Al Ries
✏Publisher : Harper Collins
✏Release Date : 2009-10-13
✏Pages : 160
✏ISBN : 9780061798177
✏Available Language : English, Spanish, And French

✏The 22 Immutable Laws of Marketing Book Summary : Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

📒Focus ✍ Al Ries

✏Book Title : Focus
✏Author : Al Ries
✏Publisher : Harper Collins
✏Release Date : 2005-09-27
✏Pages : 320
✏ISBN : 9780060799908
✏Available Language : English, Spanish, And French

✏Focus Book Summary : What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

✏Book Title : Conversations with Marketing Masters
✏Author : Laura Mazur
✏Publisher : John Wiley & Sons
✏Release Date : 2007-03-12
✏Pages : 236
✏ISBN : 9780470025918
✏Available Language : English, Spanish, And French

✏Conversations with Marketing Masters Book Summary : Conversations with Marketing Masters offers new insights bygathering the collected wisdom of the most influential marketingthinkers of our age, each of whom has given a structured interview.Covering a wide range of issues and illustrating concepts withcases of success and failure, these seminal dialogues offer a rarelook at what made each master great – and a glimpse of themarketing future. The Marketing Masters featured are Philip Kotler, David Aaker,Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, AlRies, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout andLester Wunderman. The conversations are free-flowing dialogues inwhich each personality is allowed to shine through.

✏Book Title : The Fall of Advertising and the Rise of PR
✏Author : Al Ries
✏Publisher : Harper Collins
✏Release Date : 2002-08-20
✏Pages : 320
✏ISBN : 0060081988
✏Available Language : English, Spanish, And French

✏The Fall of Advertising and the Rise of PR Book Summary : Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

📒It S A Branded World ✍ Tom Sitati

✏Book Title : It s a Branded World
✏Author : Tom Sitati
✏Publisher : Lulu.com
✏Release Date : 2009-08-01
✏Pages : 200
✏ISBN : 9780557093809
✏Available Language : English, Spanish, And French

✏It s a Branded World Book Summary : This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.

📒Brand Failures ✍ Matt Haig

✏Book Title : Brand Failures
✏Author : Matt Haig
✏Publisher : Kogan Page Publishers
✏Release Date : 2005
✏Pages : 260
✏ISBN : 0749444339
✏Available Language : English, Spanish, And French

✏Brand Failures Book Summary : "Welcome to the brand graveyard... while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this book will provide an illuminating if rather frightening read." Matt Haig It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of 'lessons learnt', so providing 'how not to' advice.

✏Book Title : Emotional Branding Playing with the Senses
✏Author : Ulrike Max
✏Publisher : diplom.de
✏Release Date : 2002-04-17
✏Pages : 131
✏ISBN : 9783832453299
✏Available Language : English, Spanish, And French

✏Emotional Branding Playing with the Senses Book Summary : Inhaltsangabe:Abstract: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based on the changed business situation and demanding customer needs. The five basic senses: taste, touch, sight, sound, and smell shall be explained and set into relation to the brand elements. A lot of marketers discuss about Emotional Branding as the future approach without exactly knowing what this term contains. The aim of this diploma thesis is the development of a conceptual approach in form of a guideline with the key components to emotionalize brands, to give them a face and a character in order to reach the overall aim: the identification of customers with the brand. The first part of this work provides the basic knowledge. It explains and defines in addition to the basic terms brand and branding , terms like brand image , brand identity and brand equity . The second part describes the changes in buying behavior, the changing needs and different perceptions of today s customers. The three main generations are explained to demonstrate the need for Emotional Branding as a new kind of branding tool. Additionally the explanations to hybrid buying behavior and smart shopping will show the necessity of a positive brand experience and the change from Branding to Emotional Branding. It gives a definition of Emotional Branding and a short introduction to the instruments that can be used to support the brand elements, which are closer explained in the main part. The traditional marketing searches for new ideas. The aim is clear. Excitement and experiences shall go along with attractive brand worlds. But how to emotionalize communication? The third and main part shows in form of a guideline how to create an incomparable brand image with the help of tones, colors, scents etc. in combination with the brand elements. In this context successful strong brands that were able to find their way into the consumers psyche and built up strong emotional relationships will be taken as examples. Finally the last part is a critical reflection of the brands playing with the consumers senses in order to influence their everyday life. Moreover points are outlined that should be considered to support the successful use of Emotional Branding. Inhaltsverzeichnis:Table of Contents: 1.Aim and Objective1 2.Methodology1 3.Abstract2 4.Introduction3 5.Brand / Branding5 5.1Definition [...]

✏Book Title : 11 Immutable Laws of Internet Branding
✏Author : Al Ries
✏Publisher :
✏Release Date : 2000-06-05
✏Pages : 196
✏ISBN : 186197695X
✏Available Language : English, Spanish, And French

✏11 Immutable Laws of Internet Branding Book Summary :

📒Real Estate Rainmaker ✍ Dan Gooder Richard

✏Book Title : Real Estate Rainmaker
✏Author : Dan Gooder Richard
✏Publisher : John Wiley & Sons
✏Release Date : 2004-03-02
✏Pages : 310
✏ISBN : 0471472239
✏Available Language : English, Spanish, And French

✏Real Estate Rainmaker Book Summary : Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you′ll find in this helpful, hands–on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you′re a novice or a veteran real estate pro, you′ll find all the cutting–edge online strategies you need to design and implement your own effective, profitable marketing strategy–with practical guidance on building a unique online brand with web domains, websites, and e–mail marketing strategies. Full of real–world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!