The 1996 Presidential Campaign
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📒The 2012 Presidential Campaign ✍ Robert E. Denton, Jr.
✏The 2012 Presidential Campaign Book Summary : This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign’s communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.
📒Guide To The 1996 Presidential Election ✍ Michael L. Goldstein
✏Guide to the 1996 Presidential Election Book Summary :
📒The Choice ✍ Bob Woodward
✏The Choice Book Summary : The Choice is Bob Woodward's classic story of the quest for power, focusing on the 1996 presidential campaign as a case study of money, public opinion polling, attack advertising, handlers, consultants, and decision making in the midst of electoral uncertainty. President Bill Clinton is examined in full in the contest with Senate Majority Leader Bob Dole, the Republican presidential nominee. The intimacy and detail of Woodward's account of the candidates and their wives show the epic human struggle in this race for the White House.
📒Russia S 1996 Presidential Election The End Of Polarized Politics ✍ Michael McFaul
✏Russia s 1996 Presidential Election The End of Polarized Politics Book Summary :
📒Presidential Elections 1789 1996 ✍ D. Antonio Cantu
✏Presidential Elections 1789 1996 Book Summary : From the presidency of George Washington to the 1996 re-election of Bill Clinton, presidential elections in America have always had an aura of excitement and anticipation. Many aspects of campaigning associated with this highest office have remained consistent over the years, but others have changed with the widespread use of radio, television, and the internet. This book highlights some of the many interesting and controversial aspects of several presidential campaigns in our nation's history through excerpts from speeches, journals, news accounts, cartoons, songs, and campaign novelties.
📒Do Campaigns Matter ✍ Thomas Holbrook
✏Do Campaigns Matter Book Summary : A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.
✏Foreign Policy and the 1996 Presidential Election Book Summary :
📒Financing The 1996 Election ✍ John Clifford Green
✏Financing the 1996 Election Book Summary : First Published in 1999. Routledge is an imprint of Taylor & Francis, an Informa company.
📒Packaging The Presidency ✍ Kathleen Hall Jamieson
✏Packaging The Presidency Book Summary : Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
📒Crosstalk ✍ Marion R. Just
✏Crosstalk Book Summary : The most comprehensive portrait of a presidential campaign in more than a decade, Crosstalk focuses on the 1992 U.S. presidential race and looks at how citizens use information in the media to make their voting decisions and how politicians and the media interact to shape that information. Examining political advertisements, news coverage, ad watches, and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. Crosstalk presents persuasive evidence that campaigns do matter, that citizens are active participants in the campaign process, and their perceptions of a candidate's character is the central factor in the voting process. This innovative study contributes significantly to our understanding of the 1992 presidential campaign and of campaigns in general, and shows how election campaigns can play an important role in the long-term vitality of democracy.