Text And Cases
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📒Management ✍ V.S.P. Rao
✏Management Book Summary : The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.
📒Business Law Text And Cases ✍ Kenneth W. Clarkson
✏Business Law Text and Cases Book Summary : Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
📒Information Systems For Managers ✍ Gabriele Piccoli
✏Information Systems for Managers Book Summary : Uncovers the role technology plays in the growth and success of a firm for the non IT personnel. This book helps you learn how to evaluate the information technology and trends from a strategic, non technical standpoint. It also teaches you how to effectively communicate with IS professionals about specific implementations for strategic purposes.
📒Practicing Strategy ✍ Sotirios Paroutis
✏Practicing Strategy Book Summary : Practising Strategy is a groundbreaking new textbook focusing wholly on the cutting-edge Strategy as Practice approach, which considers strategy not only as something an organisation has but something which its members do. Key features: - The first textbook to use the insights from the research from a strategy as practice perspective to start informing managerial practice - Packed with case studies - Learning features include chapter summaries and discussion questions By bringing together a number of distinctive investigations of strategy practice, this book will enrich our understanding of the dynamic process through which organizational strategies are created and executed. Practising strategy will be an invaluable text for postgraduate students of strategy, strategic management and related modules.
📒Services Marketing Text And Cases 2 E ✍ Harsh V. Verma
✏Services Marketing Text and Cases 2 e Book Summary :
📒Services Marketing ✍ Steve Baron
✏Services Marketing Book Summary :
📒International Business ✍ FRANCIS CHERUNILAM
✏INTERNATIONAL BUSINESS Book Summary : This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. Professor Francis Cherunilam, with his expertise and vast experience in the field of international business, gives a masterly presentation of the subject in its many splendoured forms. The text is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text which should be treasured by the students of management and practising managers and all those who have an abiding interest in international business. WHAT IS NEW TO THIS EDITION : • Incorporates latest and uptodate information and data on the areas covered. • Quite a few tables have been replaced to give latest information.
📒Supply Chain Management ✍ Janat Shah
✏Supply Chain Management Book Summary : Supply Chain Management: Text and Cases integrates concepts and application to turn the spotlight on innovations -- the need of the hour in supply chain management. Janat Shah brings all his experience and knowledge of supply chain management to this book to present the reader with the concepts, using examples, caselets and case studies from the Indian context. He has adopted a reader-friendly approach to introduce the fundamentals to both students and practitioners. Divided into five parts, this book presents numerous examples and caselets, thus blending concepts with current industrial practices and state-of-the-art know-how, for enhanced understanding and a holistic view of supply chain management. A complete part of the book is devoted to innovations in supply chain management that may be used by firms operating in competitive markets to improve their performance. -- Publisher description.
📒Marketing Strategy Text And Cases ✍ O. C. Ferrell
✏Marketing Strategy Text and Cases Book Summary : Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
📒Advertising Management Text And Cases ✍ U.C. Mathur
✏Advertising Management Text And Cases Book Summary : The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.