Text And Cases
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📒Management ✍ V.S.P. Rao
✏Management Book Summary : The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.
📒Business Law Text And Cases ✍ Kenneth W. Clarkson
✏Business Law Text and Cases Book Summary : Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
📒Accounting ✍ Robert Newton Anthony
✏Accounting Book Summary : Accounting: Text & Cases, by Anthony, Hawkins, and Merchant covers both financial and managerial accounting as well as broader managerial issues. Chapters 1 -14 cover financial accounting, while Chapters 15-21 cover management accounting, and Chapters 22-28 focus on broader issues of control and corporate strategy. The approximately 120 cases that make up most of the end of chapter material are a combination of classic Harvard style cases and extended problems, with 10 completely new cases added to the 13th edition. Accounting: Text and Cases is a product of lifelong dedication to the discipline of accounting, and users of the book benefit from a breadth of experience that is sure to enrich your course and your students.
📒Business Marketing Text And Cases ✍ Krishna K Havaldar
✏Business Marketing Text and Cases Book Summary : ÿThe 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today?s businesses. Features: 1. Topical additions such as Supply Chain Strategies, Vendor (Supplier) Analysis, Multi-attribute decision making, Innovation Management, Business Marketing Segmentation and Organisational demand analysis among others 2. 10 New Chapter-end cases which cover different aspects such as Organizational Buying, Managing Channel Conflict , Developing New Customers, Customer retention and Strategic Planning among others 3. Comprehensive Online Companion Website (OLC) to include Power Point Presentations? (more than 300 slides) and Case Notes (For Integrated Book-end Cases)
📒The Legal Environment Of Business Text And Cases ✍ Frank B. Cross
✏The Legal Environment of Business Text and Cases Book Summary : Comprehensive, authoritative, and cutting-edge, THE LEGAL ENVIRONMENT OF BUSINESS combines a classic black letter law approach with an interesting and accessible reader-friendly format. The cases, content, and features of the exciting new ninth edition have been thoroughly updated to represent the latest developments in the business law environment. An excellent assortment of cases ranges from precedent-setting landmarks to important recent decisions, and ethical, global, and corporate themes are integrated throughout. In addition, numerous features and exercises help you master the material and apply what you have learned to real-world issues, and the text offers an unmatched range of support resources, including innovative online study tools that help you work effectively and maximize your results. It's no wonder THE LEGAL ENVIRONMENT OF BUSINESS is used by more colleges and universities than any other legal environment text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
📒Advertising ✍ Neil Hopper Borden
✏Advertising Book Summary :
✏Human Resource Management Book Summary :
📒Strategic International Management ✍ Dirk Morschett
✏Strategic International Management Book Summary : “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.
📒International Marketing ✍ Justin Paul
✏International Marketing Book Summary :
📒Relationship Marketing ✍ S. Shajahan
✏Relationship Marketing Book Summary :