Strategic Marketing Decision Making within Japanese and South Korean Companies

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  • Author : Yang-Im Lee
  • Publisher : Elsevier
  • Pages : 364 pages
  • ISBN : 1780632509
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>Strategic Marketing Decision Making within Japanese and South Korean Companies

Download or Read online Strategic Marketing Decision Making within Japanese and South Korean Companies full in PDF, ePub and kindle. this book written by Yang-Im Lee and published by Elsevier which was released on 30 November 2008 with total page 364 pages. We cannot guarantee that Strategic Marketing Decision Making within Japanese and South Korean Companies book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managers The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches

Strategic Marketing Decision Making within Japanese and South Korean Companies

Strategic Marketing Decision Making within Japanese and South Korean Companies
  • Author : Yang-Im Lee,Peter Trim
  • Publisher : Elsevier
  • Release : 30 November 2008
GET THIS BOOK Strategic Marketing Decision Making within Japanese and South Korean Companies

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and

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  • Publisher : Springer Nature
  • Release : 02 November 2019
GET THIS BOOK Big Data Databases and Ownership Rights in the Cloud

Two of the most important developments of this new century are the emergence of cloud computing and big data. However, the uncertainties surrounding the failure of cloud service providers to clearly assert ownership rights over data and databases during cloud computing transactions and big data services have been perceived as imposing legal risks and transaction costs. This lack of clear ownership rights is also seen as slowing down the capacity of the Internet market to thrive. Click-through agreements drafted on

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GET THIS BOOK Strategic Management

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GET THIS BOOK The Economics of Strategy

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