Strategic Digest

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  • Author : Anonim
  • Publisher : Unknown
  • Pages : pages
  • ISBN :
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International Strategic Relations and China s National Security

International Strategic Relations and China s National Security
  • Author : Institute for Strategic Studies, National Defense University of People's Liberation Army
  • Publisher : World Scientific
  • Release : 23 September 2016
GET THIS BOOK International Strategic Relations and China s National Security

The world was standing at the crossroads in 2015 as globalization propelled human beings into an increasingly integrated community of common destiny. In the meantime, the world witnessed the strategic competition among major powers. This annual publication offers views, opinions and predictions on global political and security issues, and China's strategic choices by Chinese scholars. It covers almost all the significant issues that took place in the international security arena in 2015. Besides the relations among major powers, it studies the international

Global Marketing Strategy

Global Marketing Strategy
  • Author : Bodo B. Schlegelmilch
  • Publisher : Springer
  • Release : 02 March 2016
GET THIS BOOK Global Marketing Strategy

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also