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📒Splinternet ✍ Scott Malcomson
✏Splinternet Book Summary : “This is not your ordinary history of the Internet. Scott Malcomson has brilliantly extended the connections between Silicon Valley and the military back far beyond DARPA—back, in fact, to World War I. If you want to understand the conflict between cyberspace utopians and the states and corporations who seek to dominate our virtual lives, you’ve got to read this book.” —James Ledbetter, editor, Inc. Magazine “In elegant prose powered by deep research—and with a surprisingly vivid cast of characters—Scott Malcomson shows how profound the relationship is between the state and the Internet. As major powers try to assert control over the Web, Splinternet illuminates both how we got to this point and how to move forward.” —Parag Khanna, global contributor, CNN, and author of Connectography: Mapping the Future of Global Civilization There’s always been something universalizing about the Internet. The World Wide Web has seemed both inherently singular and global, a sort of ethereal United Nations. But today, as Scott Malcomson contends in this concise, brilliant investigation, the Internet is cracking apart into discrete groups no longer willing, or able, to connect. The implications of this shift are momentous. Malcomson traces the way the Internet has been shaped by government needs since the 19th century—above all, the demands of the US military and intelligence services. From World War I cryptography and spying to weapons targeting against Hitler and then Stalin, the monolithic aspect of the digital network was largely determined by its genesis in a single, state-sponsored institution. In the 1960s, internationalism and openness were introduced by the tech pioneers of California’s counter-culture, the seed bed for what became Google, Microsoft, Facebook and Apple. But in the last 15 years, security concerns of states and the privatizing impetus of e-commerce have come to the fore and momentum has shifted in a new direction, towards private, walled domains, each vying with the other in an increasingly fragmented system, in effect a “Splinternet.” Because the Internet today surrounds us so comprehensively, it’s easy to regard the way it functions as a simple given, part of the natural order of things. Only by stepping back and scrutinizing the evolution of the system can we see the Internet for what it is—a contested, protean terrain, constantly evolving as different forces intervene to drive it forward. In that vital exercise, Malcomson’s elegant, erudite account will prove invaluable.
📒Introduction To Information Systems ✍ R. Kelly Rainer
✏Introduction to Information Systems Book Summary :
📒Max Booth Future Sleuth Chip Blip ✍ Cameron Macintosh
✏Max Booth Future Sleuth Chip Blip Book Summary : There’s a new sleuth in town — he’s fun, funny, and very 2424! It’s 2424. Super Sleuth Max Booth is uncovering the secrets of 20th century gadgets with his faithful but slightly neurotic robodog, Oscar. There are sinister characters and challenges along the way. Join the adventure in this fabulous series full of mystery, surprises and suspense. Ideal for reluctant readers. Max and his robo-dog, Oscar, are baffled by the discovery of a tiny device that looks like a grain of rice. Using their future-sleuthy skills, they figure out what it is – an ID chip that should have been implanted into a very special dog …400 years ago! They unleash the truth of a long-lost treasure. But, Bluggsville’s savviest sleuths could be hounded off the treasure trail for good.
📒The Small Business Guide To Apps ✍ Dave Howell
✏The Small Business Guide to Apps Book Summary : If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards. Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for. This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money. Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.
📒Missed Information ✍ David Sarokin
✏Missed Information Book Summary : How better information and better access to it improves the quality of our decisions and makes for a more vibrant participatory society. Information is power. It drives commerce, protects nations, and forms the backbone of systems that range from health care to high finance. Yet despite the avalanche of data available in today's information age, neither institutions nor individuals get the information they truly need to make well-informed decisions. Faulty information and sub-optimal decision-making create an imbalance of power that is exaggerated as governments and corporations amass enormous databases on each of us. Who has more power: the government, in possession of uncounted terabytes of data (some of it obtained by cybersnooping), or the ordinary citizen, trying to get in touch with a government agency? In Missed Information, David Sarokin and Jay Schulkin explore information—not information technology, but information itself—as a central part of our lives and institutions. They show that providing better information and better access to it improves the quality of our decisions and makes for a more vibrant participatory society. Sarokin and Schulkin argue that freely flowing information helps systems run more efficiently and that incomplete information does just the opposite. It's easier to comparison shop for microwave ovens than for doctors or hospitals because of information gaps that hinder the entire health-care system. Better information about such social ills as child labor and pollution can help consumers support more sustainable products. The authors examine the opacity of corporate annual reports, the impenetrability of government secrets, and emerging techniques of “information foraging.” The information imbalance of power can be reconfigured, they argue, with greater and more meaningful transparency from government and corporations.
✏University of Arkansas at Little Rock Law Review Book Summary :
📒Marketing In The Participation Age ✍ Daina Middleton
✏Marketing in the Participation Age Book Summary : Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently." —Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." —Kris Pinto, founder of Moxie Interactive
📒The Forbidden Promise ✍ Lorna Cook
✏The Forbidden Promise Book Summary : The stunning new story of love and secrets from the Number One bestselling author of The Forgotten Village
📒A Store At War The Shop Girls Book 1 ✍ Joanna Toye
✏A Store at War The Shop Girls Book 1 Book Summary : Not even the Blitz will stop the shop girls...The perfect, uplifting book to curl up with this spring
📒Internet Marketing ✍ Charles F. Hofacker
✏Internet Marketing Book Summary : * Online Activities. Each chapter in this text has an Online Activities section tied to research activities using the Interactive Journal. By using the Interactive Journal to complete the exercises, readers can gain a better understanding of the chapter topics while becoming familiar with the features and strengths of the Interactive Journal. * The purchase of the textbook allows the reader four months of access to the Wall Street Journal Interactive Edition. * The Internet is unsurpassed in its ability to point readers to live examples of the main points.