Social Media in the Marketing Context

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  • Author : Cherniece J. Plume
  • Publisher : Chandos Publishing
  • Pages : 182 pages
  • ISBN : 008101757X
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>Social Media in the Marketing Context

Download or Read online Social Media in the Marketing Context full in PDF, ePub and kindle. this book written by Cherniece J. Plume and published by Chandos Publishing which was released on 30 September 2016 with total page 182 pages. We cannot guarantee that Social Media in the Marketing Context book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media

Social Media in the Marketing Context

Social Media in the Marketing Context
  • Author : Cherniece J. Plume,Yogesh K. Dwivedi,Emma L. Slade
  • Publisher : Chandos Publishing
  • Release : 30 September 2016
GET THIS BOOK Social Media in the Marketing Context

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in

Social Media Marketing

Social Media Marketing
  • Author : Githa Heggde,G. Shainesh
  • Publisher : Springer
  • Release : 08 February 2018
GET THIS BOOK Social Media Marketing

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing

Social Media Strategy

Social Media Strategy
  • Author : Keith A. Quesenberry
  • Publisher : Unknown
  • Release : 26 October 2015
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A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.

Advertising 2 0

Advertising 2 0
  • Author : Tracy L. Tuten
  • Publisher : Greenwood Publishing Group
  • Release : 09 May 2021
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Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

Handbook of Research on Integrating Social Media into Strategic Marketing

Handbook of Research on Integrating Social Media into Strategic Marketing
  • Author : Hajli, Nick
  • Publisher : IGI Global
  • Release : 30 April 2015
GET THIS BOOK Handbook of Research on Integrating Social Media into Strategic Marketing

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals,

Electronic Word of Mouth eWOM in the Marketing Context

Electronic Word of Mouth  eWOM  in the Marketing Context
  • Author : Elvira Ismagilova,Yogesh K Dwivedi,Emma Slade,Michael Williams
  • Publisher : Springer
  • Release : 09 March 2017
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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future

Social Media in a B2B Context

Social Media in a B2B Context
  • Author : Vassilia Adamantidou
  • Publisher : Unknown
  • Release : 01 September 2018
GET THIS BOOK Social Media in a B2B Context

Bachelor Thesis from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Cologne (Wirtschaftswissenschaftliche Fakultät), course: Marketing, language: English, abstract: Social media has now been around for a decade and it is commonly used for private pur- poses and in consumer brand companies. But even though it offers great potential, the usage in the business-to-business sector is still less frequent in comparison to the busi- ness-to-consumer markets. Industrial managers

Marketing in the Times of Social Media

Marketing in the Times of Social Media
  • Author : Foland Assignment
  • Publisher : GRIN Verlag
  • Release : 16 November 2018
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Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, Monash University Melbourne, course: Marketing, language: English, abstract: The essay is written to analyze and investigate the statement of Marketing as thought as Practice, Knowledge and Orientation in which marketers must reconcile and manage in this contemporary era of consumerism and social media influences. The essay is divided into two chapters, describing the context of past and present marketing over the world.

The Dark Side of Social Media

The Dark Side of Social Media
  • Author : Angeline Close Scheinbaum
  • Publisher : Routledge
  • Release : 14 September 2017
GET THIS BOOK The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars,

The Handbook of Persuasion and Social Marketing 3 volumes

The Handbook of Persuasion and Social Marketing  3 volumes
  • Author : David W. Stewart
  • Publisher : ABC-CLIO
  • Release : 17 December 2014
GET THIS BOOK The Handbook of Persuasion and Social Marketing 3 volumes

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. • Includes contributions from scholars in the fields of marketing, psychology, health communications, sociology, environmental sustainability, economics, statistics, law, advertising, and journalism • Explains how to plan a campaign to encourage and facilitate behavioral change • Offers a rich set of applications in a wide variety of settings, including health, environment, family planning,

Social Media Commerce For Dummies

Social Media Commerce For Dummies
  • Author : Marsha Collier
  • Publisher : John Wiley & Sons
  • Release : 08 November 2012
GET THIS BOOK Social Media Commerce For Dummies

Capture customers and sales with social media commerce Social media commerce is a booming industry. By using socialnetworks in the context of e-commerce transactions, brands largeand small are making their products more available and moreconvenient for customers. This one-of-a-kind guide introduces youto social media commerce and explains how you can use social mediato provide better customer service, collect payments online, andbuild your customer base. Online marketing expert Marsha Collierhelps you determine where you have the best opportunity to reachyour market,

The Role of Culture in Social Media Marketing A Systematic Literature Review

The Role of Culture in Social Media Marketing  A Systematic Literature Review
  • Author : Nivedha Mahendran
  • Publisher : GRIN Verlag
  • Release : 11 March 2019
GET THIS BOOK The Role of Culture in Social Media Marketing A Systematic Literature Review

Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bamberg, language: English, abstract: This present master thesis examines the role of culture on “Social Media Marketing” being a form of modern marketing and a bundle of marketing-related activities using social media. With the help of a systematic literature review, answers are sought to the question as to which extent cultural differences influence the effectiveness of social media

Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less

Epic Content Marketing  How to Tell a Different Story  Break through the Clutter  and Win More Customers by Marketing Less
  • Author : Joe Pulizzi
  • Publisher : McGraw Hill Professional
  • Release : 27 September 2013
GET THIS BOOK Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs