Selling The Economic Miracle
Please Sign Up to Read or Download "Selling The Economic Miracle" eBooks in PDF, EPUB, Tuebl and Mobi. Start your FREE month now! Click Download or Read Now button to sign up and download/read Selling The Economic Miracle books. Fast Download Speed ~100% Satisfaction Guarantee ~Commercial & Ad Free
📒Selling The Economic Miracle ✍ Mark E. Spicka
✏Selling the Economic Miracle Book Summary : Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.
📒From Economic Miracle To Privatization Success ✍ Agnes Syu
✏From Economic Miracle to Privatization Success Book Summary : From the John Holmes Library collection.
📒Japan After The Economic Miracle ✍ P. Bowles
✏Japan after the Economic Miracle Book Summary : As Japan comes to grips with a decade of economic malaise after its spectacular post-war growth record, how will Japanese society react? Contributors to this volume examine the challenges ahead for Japan in the fields of politics, economics, sociology, environment and business. This multidisciplinary inquiry looks for areas of continuity and for new directions in government, business and social policy and practice. Also examined is how Western students should approach the study of Japan; what new directions should institutions take to ensure that students learn about the `real' Japan? Written by Canadian academics, the articles in this volume will be of interest to academics and policy-makers studying or teaching about contemporary Japan.
📒Korea S Economic Miracle ✍ Robert Castley
✏Korea s Economic Miracle Book Summary : Very few developing countries have successfully industrialised. Many are under pressure from international organisations to achieve 'self-sustainable' industrialisation. This is why Korea's case is particularly interesting. There have been many attempts to explain the causes of Koreas' economic miracle. These have focused mainly on the internal factors such as the discipline of the Korean workforce and export-promotion policies. The present study however shows that these factors contributed to Korea's impressive growth but do not explain the reasons for her success. External factors have been more important, the Japanese economy in particular. This book examines therefore in detail the impact of Japan's economic growth on the Korean economy, in particular the stimulating effects of trade, sub-contracting, relocation of industry, investment, loans and technology transfer. It demonstrates how Japan provided a range of goods, services and capitals which were precisely what the newly industrialising country needed.
📒Selling Modernity ✍ Pamela E. Swett
✏Selling Modernity Book Summary : The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
📒Britain S Economic Miracle ✍ Nigel Healey
✏Britain s Economic Miracle Book Summary : Recent years have witnessed radical changes in British economic policy. However, the recession of the early nineties has cast doubts about whether these were successful. The much heralded economic miracle is now much tarnished. This book offers a timely and comprehensive non-technical throughout it analyses the basis of policy making as well as discussing its impact on economic performance.
📒The Oxford Handbook Of The History Of Consumption ✍ Frank Trentmann
✏The Oxford Handbook of the History of Consumption Book Summary : The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth century bring a consumer revolution? Was there a great divergence between East and West? Did the twentieth century see the triumph of global consumerism? Questions of consumption have become defining topics in all branches of history, from gender and labour history to political history and cultural studies. The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation, taking the reader from the ancient period to the twenty-first century. It includes chapters on Asia, Europe, Africa, and North America, brings together new perspectives, highlights cutting-edge areas of research, and offers a guide through the main historiographical developments. Contributions from leading historians examine the spaces of consumption, consumer politics, luxury and waste, nationalism and empire, the body, well-being, youth cultures, and fashion. The Handbook also showcases the different ways in which recent historians have approached the subject, from cultural and economic history to political history and technology studies, including areas where multidisciplinary approaches have been especially fruitful.
📒Unmade In China ✍ Jeremy R. Haft
✏Unmade in China Book Summary : If you look carefully at how things are actually made in China - from shirts to toys, apple juice to oil rigs - you see a reality that contradicts every widely-held notion about the world's so-called economic powerhouse. From the inside looking out, China is not a manufacturing juggernaut. It's a Lilliputian. Nor is it a killer of American jobs. It's a huge job creator. Rising China is importing goods from America in such volume that millions of U.S. jobs are sustained through Chinese trade and investment. In Unmade in China, entrepreneur and Georgetown University business professor Jeremy Haft lifts the lid on the hidden world of China's intricate supply chains. Informed by years of experience building new companies in China, Haft's unique, insider’s view reveals a startling picture of an economy which struggles to make baby formula safely, much less a nuclear power plant. Using firm-level data and recent case studies, Unmade in China tells the story of systemic risk in Chinese manufacturing and why this is both really bad and really good news for America.
📒The Japanese Economic Miracle ✍ Satish Mohindra
✏The Japanese Economic Miracle Book Summary :
📒German Business After The Economic Miracle ✍ Frank Vogl
✏German Business After the Economic Miracle Book Summary :