Selling Free Enterprise
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📒Selling Free Enterprise ✍ Elizabeth A. Fones-Wolf
✏Selling Free Enterprise Book Summary : The post-World War II years in the United States were marked by the business community's efforts to discredit New Deal liberalism and undermine the power and legitimacy of organized labor. In Selling Free Enterprise, Elizabeth Fones-Wolf describes how conservative business leaders strove to reorient workers away from their loyalties to organized labor and government, teaching that prosperity could be achieved through reliance on individual initiative, increased productivity, and the protection of personal liberty. Based on research in a wide variety of business and labor sources, this detailed account shows how business permeated every aspect of American life, including factories, schools, churches, and community institutions.
📒Free Market Missionaries ✍ Sharon Beder
✏Free Market Missionaries Book Summary : In her recent book Suiting Themselves, bestselling author Sharon Beder exposed how the global corporate elite have brazenly rewritten the rules of the global economy to line their pockets. In this new book she trains her sights on the insidious underbelly of this global trend to show how they have also orchestrated a mass propaganda campaign to manipulate community values and convince us that their interest - co-opting and controlling all of us in the name of the free market - is in our interest. During the 20th century, business associations coordinated mass propaganda campaigns combining 20th century American PR methods with revitalized free market ideology from 18th century Europe. The aim was to persuade people to eschew their own power as workers and citizens, and forego their democratic power to restrain and regulate business activity. Sophisticated corporate-funded think tanks augmented these campaigns in the 1970s and 1980s, promoting free enterprise and business-friendly policies. These free market missionaries now seek to change individual and institutional values through bolder strategies such as expanding share ownership and manipulating wider public concerns. In each case the goal is the same: the triumph of business values over community values. Beders is an intellectual call to arms: challenge the ideology of the free market missionaries or be converted to it.
📒Amway The Cult Of Free Enterprise ✍ Stephen Butterfield
✏Amway the Cult of Free Enterprise Book Summary : Butterfield, an ex-Amway distributor, dissects the dynamics of this "Free Enterprise" empire with an insider's insight.
📒To Serve God And Wal Mart ✍ Bethany Moreton
✏To Serve God and Wal Mart Book Summary : This extraordinary biography of Wal-Mart's world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization.
📒The Law Of Free Enterprise ✍ Lee Loevinger
✏The Law of Free Enterprise Book Summary :
📒Free Enterprise And Economic Organization ✍ Louis B. Schwartz
✏Free Enterprise and Economic Organization Book Summary : This casebook provides detailed information on antitrust. The casebook provides the tools for fast, easy, on-point research. Part of the University Casebook Series®, it includes selected cases designed to illustrate the development of a body of law on a particular subject. Text and explanatory materials designed for law study accompany the cases.
📒The Citizen Machine ✍ Anna McCarthy
✏The Citizen Machine Book Summary : The Citizen Machine is the untold political history of television’s formative era. Historian Anna McCarthy goes behind the scenes of early television programming, revealing that long before the age of PBS, leaders from business, philanthropy, and social reform movements as well as public intellectuals were all obsessively concerned with TV’s potential to mold the right kind of citizen. Based on years of path-breaking archival work, The Citizen Machine sheds new light on the place of television in the postwar American political landscape.
📒Selling The Silver Bullet ✍ Avi Santo
✏Selling the Silver Bullet Book Summary : Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.
📒West German Industry And The Challenge Of The Nazi Past 1945 1955 ✍ S. Jonathan Wiesen
✏West German Industry and the Challenge of the Nazi Past 1945 1955 Book Summary : In the aftermath of World War II and the Holocaust, West German industrialists faced a major crisis in their public image. With mounting revelations about the use of forced and slave labor, the "Aryanization" of Jewish property, and corporate profiteering under National Socialism, industrialists emerged from the war with their national and international reputations in tatters. In this groundbreaking study, Jonathan Wiesen explores how West German business leaders remade and marketed their public image between 1945 and 1955. He challenges assumptions that West Germans--and industrialists in particular--were silent about the recent past during the years of denazification and reconstruction. Drawing on sources that include private correspondence, popular literature, and a wealth of unpublished materials from corporate archives, Wiesen reveals how German business leaders attempted to absolve themselves of responsibility for Nazi crimes while recasting themselves as socially and culturally engaged public figures. Through case studies of individual firms such as Siemens and Krupp, Wiesen depicts corporate publicity as a telling example of postwar selective memory. In his introduction and conclusion, Wiesen considers the recent establishment of a multibillion dollar fund to provide financial compensation to the victims of industrial exploitation during World War II. This acknowledgment by German industry of its ongoing responsibility for its past crimes underscores the contemporary relevance of Wiesen's study.
📒When Government Helped ✍ Sheila D. Collins
✏When Government Helped Book Summary : When Government Helped systematically evaluates some parallels between The Great Depression and the 2007-2008 global economic meltdown, not only in terms of their economic causes and consequences, but also in terms of their political and cultural contexts and the environmental crises that afflict both periods. The positive and negative lessons for contemporary policy-making are evaluated by a multidisciplinary team of authors across a range of policy arenas. This book is a unique blend of disciplines that presents a new set of guideposts--some beneficial, some cautionary--for the future.