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📒Research Methods For Business ✍ Uma Sekaran
✏Research Methods For Business Book Summary : Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.
📒Research Methods And Methodologies In Education ✍ James Arthur
✏Research Methods and Methodologies in Education Book Summary : Using a variety of methodological approaches and research techniques in education, this book provides students with the theoretical understandings, practical knowledge and skills which they need to carry out independent research. The editors bring together an array of international contributors, all of whom identify key research methodologies, data collection tools and analysis methods, and focus on the direct comparisons between them. The chapters cover the full range of methods and methodologies, including internet research, mixed methods research, and the various modes of ethnographic research. Online support materials include tips on how to use the book, and links to useful websites, societies and research organizations.
📒Tourism Research Methods ✍ Brent W. Ritchie
✏Tourism Research Methods Book Summary : Within the tourism industry there is a growing consensus on the need for research to investigate the economic, social and environmental impacts of tourism. However, existing research methods texts are based solely on either the business approach or the social science approach to tourism. They often fail to provide real world examples of how to plan, implement or analyse tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. It considers a wide range of research issues, approaches and techniques with contributions from both experienced and new researchers.
📒Research Methods In Physical Activity ✍ Jerry R. Thomas
✏Research Methods in Physical Activity Book Summary : This new edition covers a broader variety of disciplines including exercise science, kinesiology, movement studies, physical education, sport science and sport studies.
📒Epidemiological Research Methods ✍ Don McNeil
✏Epidemiological Research Methods Book Summary : The concepts of epidemiology, the science that uses statistical methods to investigate associations between risk factors and disease outcomes in human populations, are developed using examples involving real data from published studies. The relevant statistical methods are developed systematically to provide an integrated approach to observational and experimental studies. After covering basic measurement, study design, and study credibility issues, the author continues with basic statistical methods and techniques for adjusting risk estimates for confounders. Statistical models including logistic regression and the proportional hazards model for survival analysis are explained in detail in the following chapters, concluding with an explanation of the general methods for determining the sample size and power requirements for an epidemiological study. Taking advantage of the power, accessibility and user-friendliness of modern computer packages, the author uses a variety of interesting data sets and graphical displays to illustrate the methods. Epidemiological Research Methods will be of interest to students and research workers who need to learn and appreciate modern approaches to the subject. Without unnecessary emphasis on mathematics or theory, the book will enable the reader to gain a greater level of understanding of the underlying methods than is normally provided in books on epidemiology.
📒Handbook Of Qualitative Research Methods In Marketing ✍ Russell W. Belk
✏Handbook of Qualitative Research Methods in Marketing Book Summary : A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
📒Research Methods ✍ Donald H. McBurney
✏Research Methods Book Summary : Now in its 8th Edition, RESEARCH METHODS provides psychology students with a scientific approach to understanding their field of study and the world in general. The text’s logical, step-by-step coverage is the result of decades of author experience, and includes all of the stages of the research process from selecting the project and searching for literature to choosing a protocol and getting published. Utilizing a wide variety of problems from psychological literature, the text also illustrates the many creative ways that psychology professionals design and conduct effective research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
📒Research Methods For Political Science ✍ David E. McNabb
✏Research Methods for Political Science Book Summary : This comprehensive text is designed to help political science students learn what to research, why to research, and how to research. It integrates both the quantitative and qualitative approaches to research, including the most detailed coverage of qualitative methods currently available. The book provides specific instructions in the use of available statistical software programs such as Excel and SPSS. It covers such important topics as research design, specifying research problems, designing questionnaires and writing questions, designing and carrying out qualitative research, and analyzing both quantitative and qualitative research data. Copiously illustrated and thoroughly classroom tested, the book presents statistical methods in a conversational tone to help students surmount "math phobia."
📒Research Methods In Family Therapy ✍ Douglas H. Sprenkle
✏Research Methods in Family Therapy Book Summary : Fully revised and updated, the second edition of this widely adopted text and professional reference reflects significant recent changes in the landscape of family therapy research. Leading contributors provide the current knowledge needed to design strong qualitative, quantitative, and mixed-method studies; analyze the resulting data; and translate findings into improved practices and programs. Following a consistent format, user-friendly chapters thoroughly describe the various methodologies and illustrate their applications with helpful concrete examples. Among the ten entirely new chapters in the second edition is an invaluable research primer for beginning graduate students. Other new chapters cover action and participatory research methods, computer-aided qualitative data analysis, feminist autoethnography, performance methodology, task analysis, cutting-edge statistical models, and more.
📒Research Methods For Sport Studies ✍ Chris Gratton
✏Research Methods for Sport Studies Book Summary : This textbook is essential reading for those undertaking research into sport from a social science or management approach, either as part of an academic course, or for those employed within sport-related industries. It provides a step-by-step guide to the research process, from the concept stage through to the presentation of results. Throughout the book, the research methodology is brought to life through the use of relevant case studies and examples.