Public Relations

• Author : Edward L. Bernays
• Publisher : University of Oklahoma Press
• Release : 29 July 2013

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities

• Author : Melanie James
• Publisher : Career FAQs
• Release : 10 April 2021

• Author : Leonard Mogel
• Publisher : Leonard Mogel
• Release : 01 August 2010

• Author : Russell S. Spindler
• Publisher : Unknown
• Release : 10 April 2021

• Author : G. Clayton Stoldt,Stephen W. Dittmore,Mike Ross,Scott E. Branvold
• Publisher : Human Kinetics Publishers
• Release : 01 October 2020

"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--

• Author : Karen Freberg
• Publisher : SAGE Publications
• Release : 08 July 2020

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’

• Author : United States. Army Air Forces. War Department
• Publisher : Unknown
• Release : 10 April 2021

• Author : D F du Plessis
• Publisher : Juta and Company Ltd
• Release : 10 April 2021

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable

• Author : Anonim
• Publisher : Unknown
• Release : 10 April 2021

• Author : David Phillips
• Publisher : Kogan Page Publishers
• Release : 10 April 2021

This title aims to bridge the gap between action and analysis for public relations and the Internet. Endorsed and supported by the Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.

• Author : Anne Gregory
• Publisher : Kogan Page Publishers
• Release : 10 April 2021

The role of the public relations practitioner is ever-more demanding, with even those entering the profession expected to possess sophisticated skills. This book aids development of these skills by looking at key functional areas of public relations from the practitioner's point of view.

• Author : Sandra Oliver
• Publisher : Kogan Page Publishers
• Release : 10 April 2021

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related

• Author : Robert L. Heath,W. Timothy Coombs
• Publisher : SAGE
• Release : 10 April 2021

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk

• Author : Paul Baines,John Egan,Frank Jefkins
• Publisher : Routledge
• Release : 07 June 2007

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour's rebranding

• Author : Mike Beard,Institute of Public Relations (Great Britain)
• Publisher : Kogan Page Publishers
• Release : 10 April 2021

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.