Public Relations

Produk Detail:
  • Author : Edward L. Bernays
  • Publisher : University of Oklahoma Press
  • Pages : 388 pages
  • ISBN : 0806189827
  • Rating : 1/5 from 2 reviews
CLICK HERE TO GET THIS BOOK >>>Public Relations

Download or Read online Public Relations full in PDF, ePub and kindle. this book written by Edward L. Bernays and published by University of Oklahoma Press which was released on 29 July 2013 with total page 388 pages. We cannot guarantee that Public Relations book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Public Relations

Public Relations
  • Author : Edward L. Bernays
  • Publisher : University of Oklahoma Press
  • Release : 29 July 2013
GET THIS BOOK Public Relations

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities

Sport Public Relations

Sport Public Relations
  • Author : G. Clayton Stoldt,Stephen W. Dittmore,Mike Ross,Scott E. Branvold
  • Publisher : Human Kinetics Publishers
  • Release : 01 October 2020
GET THIS BOOK Sport Public Relations

"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--

Discovering Public Relations

Discovering Public Relations
  • Author : Karen Freberg
  • Publisher : SAGE Publications
  • Release : 08 July 2020
GET THIS BOOK Discovering Public Relations

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’

Introduction to Public Relations and Advertising

Introduction to Public Relations and Advertising
  • Author : D F du Plessis
  • Publisher : Juta and Company Ltd
  • Release : 10 April 2021
GET THIS BOOK Introduction to Public Relations and Advertising

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable

Online Public Relations

Online Public Relations
  • Author : David Phillips
  • Publisher : Kogan Page Publishers
  • Release : 10 April 2021
GET THIS BOOK Online Public Relations

This title aims to bridge the gap between action and analysis for public relations and the Internet. Endorsed and supported by the Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.

Public Relations in Practice

Public Relations in Practice
  • Author : Anne Gregory
  • Publisher : Kogan Page Publishers
  • Release : 10 April 2021
GET THIS BOOK Public Relations in Practice

The role of the public relations practitioner is ever-more demanding, with even those entering the profession expected to possess sophisticated skills. This book aids development of these skills by looking at key functional areas of public relations from the practitioner's point of view.

Public Relations Strategy

Public Relations Strategy
  • Author : Sandra Oliver
  • Publisher : Kogan Page Publishers
  • Release : 10 April 2021
GET THIS BOOK Public Relations Strategy

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related

Today s Public Relations

Today s Public Relations
  • Author : Robert L. Heath,W. Timothy Coombs
  • Publisher : SAGE
  • Release : 10 April 2021
GET THIS BOOK Today s Public Relations

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk

Public Relations

Public Relations
  • Author : Paul Baines,John Egan,Frank Jefkins
  • Publisher : Routledge
  • Release : 07 June 2007
GET THIS BOOK Public Relations

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour's rebranding

Running a Public Relations Department

Running a Public Relations Department
  • Author : Mike Beard,Institute of Public Relations (Great Britain)
  • Publisher : Kogan Page Publishers
  • Release : 10 April 2021
GET THIS BOOK Running a Public Relations Department

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.