Introduction to Public Relations and Advertising

Produk Detail:
  • Author : D F du Plessis
  • Publisher : Juta and Company Ltd
  • Pages : 156 pages
  • ISBN : 9780702155574
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>Introduction to Public Relations and Advertising

Download or Read online Introduction to Public Relations and Advertising full in PDF, ePub and kindle. this book written by D F du Plessis and published by Juta and Company Ltd which was released on 08 December 2021 with total page 156 pages. We cannot guarantee that Introduction to Public Relations and Advertising book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

Introduction to Public Relations and Advertising

Introduction to Public Relations and Advertising
  • Author : D F du Plessis
  • Publisher : Juta and Company Ltd
  • Release : 08 December 2021
GET THIS BOOK Introduction to Public Relations and Advertising

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable

Public Relations

Public Relations
  • Author : Ellen Gunning
  • Publisher : Macmillan International Higher Education
  • Release : 08 December 2021
GET THIS BOOK Public Relations

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the

Mastering Public Relations

Mastering Public Relations
  • Author : Anthony Davis
  • Publisher : Macmillan International Higher Education
  • Release : 10 August 2007
GET THIS BOOK Mastering Public Relations

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Strategic Planning for Public Relations

Strategic Planning for Public Relations
  • Author : Ronald D. Smith
  • Publisher : Taylor & Francis
  • Release : 18 May 2017
GET THIS BOOK Strategic Planning for Public Relations

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of

Strategic Communication

Strategic Communication
  • Author : Jane Johnston,Leanne Glenny
  • Publisher : Routledge
  • Release : 28 September 2020
GET THIS BOOK Strategic Communication

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build

The Global Public Relations Handbook Revised and Expanded Edition

The Global Public Relations Handbook  Revised and Expanded Edition
  • Author : Krishnamurthy Sriramesh,Dejan Vercic
  • Publisher : Routledge
  • Release : 13 January 2009
GET THIS BOOK The Global Public Relations Handbook Revised and Expanded Edition

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use

Effective Media Relations

Effective Media Relations
  • Author : Michael Bland,Alison Theaker,David Wragg
  • Publisher : Kogan Page Publishers
  • Release : 03 June 2005
GET THIS BOOK Effective Media Relations

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an

News Public Relations and Power

News  Public Relations and Power
  • Author : Simon Cottle
  • Publisher : SAGE
  • Release : 24 April 2003
GET THIS BOOK News Public Relations and Power

Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication, this book brings together contributions form leading international researchers who address important issues in public relations and mediatised promotion.

Understanding Public Relations

Understanding Public Relations
  • Author : Lee Edwards
  • Publisher : SAGE Publications Limited
  • Release : 11 June 2018
GET THIS BOOK Understanding Public Relations

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political

Asian Perspectives on the Development of Public Relations

Asian Perspectives on the Development of Public Relations
  • Author : T. Watson
  • Publisher : Springer
  • Release : 24 April 2014
GET THIS BOOK Asian Perspectives on the Development of Public Relations

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.

Sport Public Relations and Communication

Sport Public Relations and Communication
  • Author : Maria Hopwood,James Skinner,Paul Kitchin
  • Publisher : Routledge
  • Release : 08 December 2021
GET THIS BOOK Sport Public Relations and Communication

Contemporary sport is a huge global enteprise which necessitates that sports organisations operate as businesses. An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communications is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies

Public Relations

Public Relations
  • Author : Jacquie L'Etang
  • Publisher : SAGE
  • Release : 21 November 2007
GET THIS BOOK Public Relations

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the

Political Public Relations

Political Public Relations
  • Author : Jesper Stromback,Spiro Kiousis
  • Publisher : Routledge
  • Release : 18 May 2011
GET THIS BOOK Political Public Relations

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood.

Corporate Public Relations

Corporate Public Relations
  • Author : Marvin N. Olasky
  • Publisher : Routledge
  • Release : 16 October 2013
GET THIS BOOK Corporate Public Relations

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.