Proactive Marketing for the New and Experienced Library Director

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  • Author : Melissa Goldsmith
  • Publisher : Unknown
  • Pages : 220 pages
  • ISBN :
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>Proactive Marketing for the New and Experienced Library Director

Download or Read online Proactive Marketing for the New and Experienced Library Director full in PDF, ePub and kindle. this book written by Melissa Goldsmith and published by Unknown which was released on 22 June 2021 with total page 220 pages. We cannot guarantee that Proactive Marketing for the New and Experienced Library Director book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers.

Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director
  • Author : Melissa Goldsmith,Anthony Fonseca
  • Publisher : Unknown
  • Release : 22 June 2021
GET THIS BOOK Proactive Marketing for the New and Experienced Library Director

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning

Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director
  • Author : Melissa U.D. Goldsmith,Anthony J. Fonseca
  • Publisher : Chandos Publishing
  • Release : 26 August 2014
GET THIS BOOK Proactive Marketing for the New and Experienced Library Director

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning

Internet Librarian 2003

Internet Librarian 2003
  • Author : Information Today, Inc
  • Publisher : Information Today Incorporated
  • Release : 22 June 2021
GET THIS BOOK Internet Librarian 2003

The Proceedings from the seventh annual Internet Librarian Conference contain a mixture of leading-edge ideas as well as exciting new services-all focused on information professionals and Internet related technologies. This conference is designed for information professionals who are using, developing, and embraching Net and Web-based strategies in their roles as information searchers, guides, Webmasters and Web managers, content evaluators and organizers, product developers, and more. Internet Librarian topics include Navigating the Net, E-Content and E-Skills, Intranet and Portal Applications, Web