Principles Of Marketing

✏Book Title : Principles of Marketing
✏Author : Philip Kotler
✏Publisher : Pearson Education
✏Release Date : 2010
✏Pages : 637
✏ISBN : 0137006691
✏Available Language : English, Spanish, And French

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✏Principles of Marketing Book Summary : A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

✏Book Title : Principles of Marketing
✏Author : Philip Kotler
✏Publisher : Pearson Education
✏Release Date : 2008
✏Pages : 1020
✏ISBN : 0273711563
✏Available Language : English, Spanish, And French

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✏Principles of Marketing Book Summary : The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.

✏Book Title : Principles of Marketing
✏Author : Gary M. Armstrong
✏Publisher :
✏Release Date : 2014-10-01
✏Pages :
✏ISBN : 1486002692
✏Available Language : English, Spanish, And French

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✏Principles of Marketing Book Summary : Innovation + Value Creation. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value-creating and capturing it-drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

✏Book Title : Principles of Marketing 2008 Ed
✏Author :
✏Publisher : Rex Bookstore, Inc.
✏Release Date : 2008
✏Pages : 433
✏ISBN : 9712350630
✏Available Language : English, Spanish, And French

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✏Principles of Marketing 2008 Ed Book Summary :

✏Book Title : Principles of Marketing
✏Author : Philip T. Kotler
✏Publisher : Pearson Higher Ed
✏Release Date : 2011-11-21
✏Pages : 744
✏ISBN : 9780132997263
✏Available Language : English, Spanish, And French

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✏Principles of Marketing Book Summary : This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

✏Book Title : Principles of Marketing Global Edition
✏Author : Philip Kotler
✏Publisher : Pearson Higher Ed
✏Release Date : 2016-02-25
✏Pages : 736
✏ISBN : 9781292092492
✏Available Language : English, Spanish, And French

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✏Principles of Marketing Global Edition Book Summary : Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Also available with MyMarketingLab This title is also available with MyMarketingLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092591) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

✏Book Title : Principles of Marketing
✏Author : Ayantunji Gbadamosi
✏Publisher : Macmillan International Higher Education
✏Release Date : 2013-11-19
✏Pages : 428
✏ISBN : 9780230392694
✏Available Language : English, Spanish, And French

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✏Principles of Marketing Book Summary : Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. In Principles of Marketing each part of the marketing process is explored from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Key Features: * Adopts a value-based approach throughout * Presents the fundamentals of marketing in a clear and concise manner * Fully developed pedagogy to aid student learning * Real-life international case studies show marketing in action * Dedicated chapter on social media and Internet marketing * ESL feature helps international students get to grips with complex vocabulary Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.

✏Book Title : Principles of Marketing
✏Author : Phil T. Kotler
✏Publisher : Pearson Higher Ed
✏Release Date : 2019-11-14
✏Pages : 720
✏ISBN : 9781292269603
✏Available Language : English, Spanish, And French

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✏Principles of Marketing Book Summary : Principles of Marketing, helps students understand how to create value, build customer relationshipsand master key marketing challenges. The the8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed withexamples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

✏Book Title : Principles of Marketing For B Com BBA BBM and BMS
✏Author : J.P. Mahajan & Anupama Mahajan
✏Publisher : Vikas Publishing House
✏Release Date :
✏Pages :
✏ISBN : 9789325983359
✏Available Language : English, Spanish, And French

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✏Principles of Marketing For B Com BBA BBM and BMS Book Summary : Increasing complexity of markets, skyrocketing aspirations of customers, and use of interactive technology at an ever-accelerating pace have made marketing an evolving and dynamicdiscipline. Consequently, marketing mantras have also been changing from product-centric to customer-centric, and then from customer satisfaction to customer delight. Marketers are acquiring information and understanding of customers on an ongoing basis, and are then using it to provide a wide variety of products and services at affordable prices to effectively and efficiently satisfy customer needs and wants. All this makes marketing not only relevant, but also quite an exciting subject of study. The book is written in a simple, scientific and lucid style. KEY FEATURES • Content has been developed according to the syllabus requirements • The units are written in simple language • Numerous illustrations, examples and case studies for better understanding of concepts • Chapter end questions for practice

✏Book Title : Principles of Marketing Aus
✏Author : Kotler/Adam/Denize/Armstrong
✏Publisher :
✏Release Date : 2008-08-28
✏Pages : 627
✏ISBN : 1442500417
✏Available Language : English, Spanish, And French

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✏Principles of Marketing Aus Book Summary : Any marketing student should have knowledge of this great version of Kotler's classic Principles of Marketing book.' Even Lanseng, Norges Landbrukshogskole, NorwayClassic and authoritative, Principles of Marketing, Fourth European Edition remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject. Top gurus in their field, the team brings to this new edition great features and content, which include: rich topical examples and applications, which explain the major decisions marketing managers face; completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce; enhanced full colour adverts, tables and figures that highlight key ideas and marketing strategies. 'Principles of Marketing provides an excellent all-round introduction to the subject.' - Deborah Anderson, Kingston University, UK. A comprehensive Companion Website contains a wealth of teaching material for instructors and learning materials for students.; Completely updated, this site boasts great additions, such as more case studies, more multiple choice questions, and sample answers to the questions from the Marketing in Practice DVD. 'Comprehensive and authoritative, but a pleasure to read - an uncommon combination ' - Sveinn Eldon, Arcada Polytechnic, Finland. Philip Kotler is S. C. Johnson and Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University. Veronica Wong is Professor of Marketing and Head of the Marketing Group at Aston Business School. John Saunders is Professor of Marketing, Head of Aston Business School and Pro-Vice Chancellor of Aston University. Gary Armstrong is Professor and Chair of Marketing in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.