Pricing Beauty

📒Pricing Beauty ✍ Ashley Mears

✏Book Title : Pricing Beauty
✏Author : Ashley Mears
✏Publisher : Univ of California Press
✏Release Date : 2011-09-14
✏Pages : 328
✏ISBN : 9780520950214
✏Available Language : English, Spanish, And French

✏Pricing Beauty Book Summary : Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider’s study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics—and the arbitrariness— behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right "look" is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, Pricing Beauty offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.

📒Pricing Beauty ✍ Ashley Mears

✏Book Title : Pricing Beauty
✏Author : Ashley Mears
✏Publisher : Univ of California Press
✏Release Date : 2011-09-14
✏Pages : 305
✏ISBN : 9780520270763
✏Available Language : English, Spanish, And French

✏Pricing Beauty Book Summary : A study of the world of modeling. Exploring an arena of cultural production, it shows how the right 'look' is discovered, developed, and packaged to become a prized commodity. It examines how models sell themselves, how agents promote them, and how clients decide to hire them

📒Pricing Beauty ✍ Ashley Mears

✏Book Title : Pricing Beauty
✏Author : Ashley Mears
✏Publisher : Univ of California Press
✏Release Date : 2011-09-14
✏Pages : 305
✏ISBN : 9780520270763
✏Available Language : English, Spanish, And French

✏Pricing Beauty Book Summary : A study of the world of modeling. Exploring an arena of cultural production, it shows how the right 'look' is discovered, developed, and packaged to become a prized commodity. It examines how models sell themselves, how agents promote them, and how clients decide to hire them

📒This Year S Model ✍ Elizabeth Wissinger

✏Book Title : This Year s Model
✏Author : Elizabeth Wissinger
✏Publisher : NYU Press
✏Release Date : 2015-09-18
✏Pages : 352
✏ISBN : 9781479864775
✏Available Language : English, Spanish, And French

✏This Year s Model Book Summary : Over the last four decades, the fashion modeling industry has become a lightning rod for debates about Western beauty ideals, the sexual objectification of women, and consumer desire. Yet, fashion models still captivate, embodying all that is cool, glam, hip, and desirable. They are a fixture in tabloids, magazines, fashion blogs, and television. Why exactly are models so appealing? And how do these women succeed in so soundly holding our attention? In This Year’s Model, Elizabeth Wissinger weaves together in-depth interviews and research at model castings, photo shoots, and runway shows to offer a glimpse into the life of the model throughout the 20th and 21st centuries. Once an ad hoc occupation, the “model life” now involves a great deal of physical and virtual management of the body, or what Wissinger terms “glamour labor.” Wissinger argues that glamour labor—the specialized modeling work of self-styling, crafting a ‘look,’ and building an image—has been amplified by the rise of digital media, as new technologies make tinkering with the body’s form and image easy. Models can now present self-fashioning, self-surveillance, and self-branding as essential behaviors for anyone who is truly in the know and ‘in fashion.’ Countless regular people make it their mission to achieve this ideal, not realizing that technology is key to creating the unattainable standard of beauty the model upholds—and as Wissinger argues, this has been the case for decades, before Photoshop even existed. Both a vividly illustrated historical survey and an incisive critique of fashion media, This Year’s Model demonstrates the lasting cultural influence of this unique form of embodied labor.

📒Impact Pricing ✍ Mark Stiving

✏Book Title : Impact Pricing
✏Author : Mark Stiving
✏Publisher : Entrepreneur Press
✏Release Date : 2011-09-02
✏Pages : 240
✏ISBN : 9781613081211
✏Available Language : English, Spanish, And French

✏Impact Pricing Book Summary : AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

📒Fashion Media ✍ Djurdja Bartlett

✏Book Title : Fashion Media
✏Author : Djurdja Bartlett
✏Publisher : Bloomsbury Publishing
✏Release Date : 2013-12-19
✏Pages : 256
✏ISBN : 9780857853097
✏Available Language : English, Spanish, And French

✏Fashion Media Book Summary : The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field. Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and contemporary digital innovations to art and film, exploring themes such as gender, ethnicity, design, taste and authorship. Highlighting the complexity of processes that bind design, design, technology, society and identity together, Fashion Media will be of be essential reading for students of fashion studies, cultural studies, visual culture studies, design history, communications and art and design practice and theory.

📒Fashioning Models ✍ Joanne Entwistle

✏Book Title : Fashioning Models
✏Author : Joanne Entwistle
✏Publisher : A&C Black
✏Release Date : 2013-08-01
✏Pages : 224
✏ISBN : 9780857853110
✏Available Language : English, Spanish, And French

✏Fashioning Models Book Summary : The fashion model's hold on popular consciousness is undeniable. How did models emerge as such powerful icons in modern consumer culture? This volume brings together cutting-edge articles on fashion models, examining modelling through race, class and gender, as well as its structure as an aesthetic marketplace within the global fashion economy. Essays include treatments of the history of fashion modelling, exploring how concerns about racial purity and the idealization of light skinned black women shaped the practice of modelling in its early years. Other essays examine how models have come to define femininity through consumer culture. While modelling's global nature is addressed throughout, chapters deal specifically with model markets in Australia and Tokyo, where nationalist concerns colour what is considered a pretty face. It also considers how models glamorize consumption through everyday activities, and neoliberal labour forms via reality TV. With commentaries from industry professionals who experienced the cultural juggernaut of the supermodels, the final essay situates their impact within the rise of brand culture and the globalization of fashion markets since 1990. Accessible and highly engaging, Fashioning Models is essential reading for students and scholars of fashion and related disciplines.

📒A Whole New Mind ✍ Daniel H. Pink

✏Book Title : A Whole New Mind
✏Author : Daniel H. Pink
✏Publisher : Penguin
✏Release Date : 2006-03-07
✏Pages : 304
✏ISBN : 1101157909
✏Available Language : English, Spanish, And French

✏A Whole New Mind Book Summary : New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

✏Book Title : BTEC National Beauty Therapy Sciences
✏Author : Jeanine Connor
✏Publisher : Heinemann
✏Release Date : 2004
✏Pages : 332
✏ISBN : 0435462431
✏Available Language : English, Spanish, And French

✏BTEC National Beauty Therapy Sciences Book Summary : This full-colour student book contains everything students need to succeed at Award and Certificate level in an accessible and engaging format. BTEC National Beauty Therapy Sciences is the approved Technical Certificate for Advanced Modern Apprentices.

✏Book Title : Pricing Your Portraits
✏Author :
✏Publisher : Amherst Media
✏Release Date : 2015-04-20
✏Pages : 128
✏ISBN : 9781608958726
✏Available Language : English, Spanish, And French

✏Pricing Your Portraits Book Summary : Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate. Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photography’s most vexing problems—working out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that he—and countless other pros—have used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goes—How much should you shell out for new equipment? What falls into the category of “overhead?” How much do you need to pay your staff and yourself?—and then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitability—all while enjoying your work and achieving professional and creative satisfaction.