Practical Guide to Comparative Advertising

Produk Detail:
  • Author : Ruth M. Corbin
  • Publisher : Academic Press
  • Pages : 192 pages
  • ISBN : 012809351X
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>Practical Guide to Comparative Advertising

Download or Read online Practical Guide to Comparative Advertising full in PDF, ePub and kindle. this book written by Ruth M. Corbin and published by Academic Press which was released on 22 November 2018 with total page 192 pages. We cannot guarantee that Practical Guide to Comparative Advertising book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
  • Author : Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen
  • Publisher : Academic Press
  • Release : 22 November 2018
GET THIS BOOK Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality

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  • Publisher : Sweet & Maxwell
  • Release : 04 December 2021
GET THIS BOOK A Practical Guide to Trade Mark Law

The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach

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GET THIS BOOK The Legal Guide to E business

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  • Release : 18 October 2020
GET THIS BOOK Sensory Evaluation Practices

Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods, such as laddering, design thinking, emotional profiling, and applications of qualitative and consumer co-creation and immersive techniques are explored. This book will be an ideal reference for sensory professionals, technical managers, product specialists and research

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  • Publisher : Oxford University Press
  • Release : 11 March 2010
GET THIS BOOK A Practical Approach to Trade Mark Law

A new edition of a well established text, and now part of the renowned Oxford University Press 'A Practical Approach' series, A Practical Approach to Trade Mark Law fourth edition provides a comprehensive, digestible and accessible introduction to trade mark law, explaining the technicalities of the law in plain, non-technical language.

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GET THIS BOOK E business

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  • Release : 03 March 2008
GET THIS BOOK How to Market Your Business

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GET THIS BOOK European Fashion Law

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GET THIS BOOK Entrepreneurial Leadership A Practical Guide to Generating New Business

Real-life examples from the author's experience illuminate a step-by-step plan that can help entrepreneurial leaders achieve their goals. • Suggests easy-to-follow principles for entrepreneurial leaders in all kinds of organizations based on the author's 40+ years of success leading enterprises in the business and nonprofit worlds • Combines principles of entrepreneurship and leadership into two groundbreaking models • Explains the fundamentals of entrepreneurial leadership in clear, readily understandable language • Shows the reader how to identify commercially viable opportunities versus opportunities that may not generate