Download or Read online Power Play full in PDF, ePub and kindle. this book written by Raymond Boyle and published by Edinburgh University Press which was released on 21 May 2009 with total page 264 pages. We cannot guarantee that Power Play book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption.For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport.Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy.
Power Play
- Author : Raymond Boyle
- Publisher : Edinburgh University Press
- Pages : 264 pages
- ISBN : 0748635947
- Release : 21 May 2009
- Rating : /5 from reviews