Political Campaign Communication
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📒Political Campaign Communication ✍ Judith S. Trent
✏Political Campaign Communication Book Summary : Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.
📒Political Campaign Communication ✍ Robert E. Denton, Jr.
✏Political Campaign Communication Book Summary : Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America’s electoral history.
📒Communication In Political Campaigns ✍ William L. Benoit
✏Communication in Political Campaigns Book Summary : This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.
📒Political Campaign Communication ✍ Larry Powell
✏Political Campaign Communication Book Summary : Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of an academic and a political consultant. This book takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many books in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. Designed for anyone interested in the areas of political communication and political campaign communication-also ideal for those interested in political science and government.
📒Political Campaign Communication ✍ Robert E. Denton, Jr.
✏Political Campaign Communication Book Summary : This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.
📒Ground Wars ✍ Rasmus Kleis Nielsen
✏Ground Wars Book Summary : Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.
📒Political Communication In American Campaigns ✍ Joseph S. Tuman
✏Political Communication in American Campaigns Book Summary : Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. This book's triangulated approach to political communication includes (1) all forms of campaign speech and oratory, (2) the rhetorical dimensions of campaign debates, and (3) candidate/campaign interaction with mass media. This approach provides today's undergraduates with a thorough understanding of the methodological approaches to strategies and practices in American campaigns. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies.
📒Communication Consultants In Political Campaigns ✍ Robert V. Friedenberg
✏Communication Consultants in Political Campaigns Book Summary : A comprehensive look at the history and current practice of political communication consulting.
📒Presidential Campaign Communication ✍ Craig Allen Smith
✏Presidential Campaign Communication Book Summary : Major textbook introduction to the ways that the people of the US use the process of human communication to select their Presidents. Looks at the function and effects of talk about American presidential politics in everyday life.
📒Comparing Political Communication ✍ Frank Esser
✏Comparing Political Communication Book Summary : This volume assesses comparative political communication research and considers potential ways in which it could and should develop. Twenty experts from Europe and the United States offer a unique and comprehensive discussion of the theories, cases, and challenges of comparative research in political communication. The first part discusses the fundamental themes, concepts and methods essential to analyze the effects of modernization and globalization of political communication. The second part offers a broad range of case studies that illustrate the enormous potential of cross-national approaches in many relevant fields of political communication. The third part paves the way for future research by describing the most promising concepts and pressing challenges of comparative political communication. This book is intended to introduce new students to a crucial, dynamic field as well as deepening advanced students' knowledge of its principles and perspectives.