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📒Persuasion ✍ Jane Austen
✏Persuasion Book Summary : Persuasion by Jane Austen (1775-1817) was the authors last completed novel which was published after her death in (1818). Jane was considered to be one of the greatest female romance novelists of all time with Pride and Prejudice being her most popular novel and one of the most famous novels in English literature. Persuasion is a about a love story and the main character is Anne Elliot, a 19 year old who is forced by her family to break off her engagement with the handsome officer Frederick Wentworth due to his poor economic status. Years later, both still unmarried Frederick returns from the Napoleonic war as a wealthy man and finds it difficult to forgive Anne for rejecting his marriage proposal. This digital edition is beautifully formatted with an active Table of Contents that goes directly to each chapter of the story. Mermaids Classics, an imprint of Mermaids Publishing brings the very best of old book classics to a modern era of digital reading by producing high quality books in ebook format.
📒Persuasion Jane Austen ✍ Jesse Zuba
✏Persuasion Jane Austen Book Summary : Presents a series of critical essays discussing the structure, themes, and subject matter of Jane Austin's novel of a young woman who is persuaded not to marry by her godmother.
📒Persuasion ✍ Daniel J. O'Keefe
✏Persuasion Book Summary : This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.
📒Persuasion Across Genres ✍ Helena Halmari
✏Persuasion Across Genres Book Summary : Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
📒Persuasion And Healing ✍ Jerome D. Frank
✏Persuasion and Healing Book Summary : "Anyone treating patients or engaging in clinical research to develop new drug or psychosocial treatments should take a few hours to absorb, once again, the brilliance of Persuasion and Healing." -- American Journal of Psychiatry
📒The Persuasion Handbook ✍ James Price Dillard
✏The Persuasion Handbook Book Summary : The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.
✏Making Sense of Persuasion a Students Guide to Austen s Includes Study Guide Biography and Modern Retelling Book Summary : How can you appreciate Jane Austen when you have no idea what she’s saying?! If you’ve ever sat down with one of the original scribes of romance fiction, and find yourself scratching your head wondering what she’s saying then this bundled book is just for you! Inside you will find a comprehensive study guide, a biography about the life and times of Austen, and a modern retelling (along with the original text) of Austen’s Persuasion. Each section of this book may also be purchased individually.
📒Persuasion In Practice ✍ Kathleen Kelley Reardon
✏Persuasion in Practice Book Summary : What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.
📒Persuasion In Advertising ✍ John O'Shaughnessy
✏Persuasion in Advertising Book Summary : Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
📒The Art Of Persuasion ✍ Wayne C. Minnick
✏The art of persuasion Book Summary :