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✏Persuasion Book Summary : The romance between Captain Wentworth and Anne, the daughter of Sir Walter Elliot, seems doomed because of the young man's family connections and lack of wealth.
📒Persuasion In Advertising ✍ John O'Shaugnessy
✏Persuasion in Advertising Book Summary : Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
📒Persuasion ✍ Dave Lakhani
✏Persuasion Book Summary : Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" —Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." —Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." —John Klymshyn, author of Move the Sale Forward
📒Persuasion ✍ Robert N. Bostrom
✏Persuasion Book Summary :
✏Persuasion Book Summary : The editor has spelled out ampersands and made superscript letters lowercase.The novel, which is fully annotated, is followed by the two canceled chapters that comprise Persuasion's original ending."Backgrounds and Contexts" collects contemporary assessments of Jane Austen as well as materials relating to social issues of the period.Included are an excerpt from William Hayley's 1785 "Essay on Old Maids"; Austen's letters to Fanny Knight, which reveal her skepticism about marriage as the key to happiness; Henry Austen's memorial tribute to his famous sister; assessments by nineteenth-century critics Julia Kavanagh and Goldwin Smith, who saw Austen as an unassuming, sheltered, "feminine," rural writer; and the perspective of Austen's biographer Geraldine Edith Mitten."Modern Critical Views" reflects a dramatic shift in the way that twentieth-century scholars view both Austen and Persuasion. Increasingly, the focus is on Austen's moral purposefulness and political acumen and on Persuasion's historical, social, and political implications.A variety of perspectives are provided by A. Walton Litz, Marilyn Butler, Tony Tanner, Robert Hopkins, Ann W. Astell, Claudia L. Johnson, and Cheryl Ann Weissman.A Selected Bibliography is also included.
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📒Persuasion In The Media Age ✍ Timothy Borchers
✏Persuasion in the Media Age Book Summary : Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.
📒Persuasion And Influence In American Life ✍ Gary C. Woodward
✏Persuasion and Influence in American Life Book Summary : The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors have guided readers through the cultural, psychological, and sociological forces influencing why, how, and when humans change their minds. Exploring the complexities and subtleties of persuasive attempts from interpersonal interactions to political advertising is essential for making informed judgments about the value of increasingly pervasive messages. The practice of persuasion is no longer limited to a select few and formal audiences. Online networks with unprecedented reach extend opportunities for multiple persuaders and peer-to-peer influence. Woodward and Denton acknowledge the opportunities and challenges posed by social media and various digital platforms. The final chapter emphasizes visual communication and core strategies for the construction of short messages tailored for digital and commercial media. Engaging descriptions and multiple examples illustrate the dynamic, interactive nature of persuasion. Short sidebars in every chapter suggest interesting applications of key ideas. Becoming responsible, ethical, and credible persuaders and/or critical consumers of messages is an intriguing, and sometimes surprising, journey.
📒Persuasion ✍ Daniel J. O'Keefe
✏Persuasion Book Summary : This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.
📒Persuasion ✍ Brenda Joyce
✏Persuasion Book Summary : Amelia Greystone was deeply in love when the Earl of St. Just abruptly ended his courtship and left Cornwall ten years earlier. So she is stunned when Simon returns, recently widowed. Now she must forget the past they shared and his betrayal and console him as any neighbor would. Simon has changed—he is dark and haunted now—but he can still make her reel with a single look. When he offers her the position of housekeeper, Amelia knows she must refuse. But for the sake of his children, she throws all caution to the wind…. A British spy, Simon Grenville is now playing both sides in a time of war, his goal to keep his sons safe. Yet when he is brought face-to-face with the woman he once loved, he realizes nothing about his feelings for Amelia has changed—if anything, they are even stronger. Still, Simon knows he must stay away from Amelia; his life is too dangerous now. But sometimes passion is too strong to be denied….