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📒Sense And Sensibility And Persuasion ✍ Jane Austen
✏Sense and sensibility and Persuasion Book Summary :
📒Persuasion ✍ Jane Austen
✏Persuasion Book Summary : Persuasion is Jane Austen's last completed novel. Besides the theme of persuasion, the novel evokes other topics, such as the Royal Navy, in which two of Jane Austen's brothers ultimately rose to the rank of admiral. As in Northanger Abbey, the superficial social life of Bath—well known to Austen, who spent several relatively unhappy and unproductive years there—is portrayed extensively and serves as a setting for the second half of the book. In many respects, Persuasion marks a break with Austen's previous works, both in the more biting, even irritable satire directed at some of the novel's characters and in the regretful, resigned outlook of its otherwise admirable heroine, Anne Elliot, in the first part of the story. Against this is set the energy and appeal of the Royal Navy, which symbolises for Anne and the reader the possibility of a more outgoing, engaged, and fulfilling life, and it is this worldview which triumphs for the most part at the end of the novel. More than eight years before the novel opens, Anne Elliot, then a lovely, thoughtful, warm-hearted 19-year old, accepted a proposal of marriage from the handsome young naval officer Frederick Wentworth. He was clever, confident, and ambitious, but poor and with no particular family connections to recommend him. Sir Walter, Anne's fatuous, snobbish father and her equally self-involved older sister Elizabeth were dissatisfied with her choice, maintaining that he was no match for an Elliot of Kellynch Hall, the family estate. Her older friend and mentor, Lady Russell, acting in place of Anne's late mother, persuaded her to break the engagement, for she, too, felt it was an imprudent match that was beneath Anne. Now 27 and still unmarried, Anne re-encounters her former love when his sister and brother-in-law, the Crofts, take out a lease on Kellynch. Wentworth is now a captain and wealthy from maritime victories in the Napoleonic wars. However, he has not forgiven Anne for rejecting him. While publicly declaring that he is ready to marry any suitable young woman who catches his fancy, he privately resolves that he is ready to become attached to any appealing young woman with the exception of Anne Elliot. The self-interested machinations of Anne's father, her older sister Elizabeth, Elizabeth's widowed friend Mrs. Clay, and William Elliot (Anne's cousin and her father's heir) constitute important subplots.
📒Persuasion ✍ Daniel J. O'Keefe
✏Persuasion Book Summary : This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.
📒Persuasion Across Genres ✍ Helena Halmari
✏Persuasion Across Genres Book Summary : Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
📒Persuasion And Healing ✍ Jerome D. Frank
✏Persuasion and Healing Book Summary : "Anyone treating patients or engaging in clinical research to develop new drug or psychosocial treatments should take a few hours to absorb, once again, the brilliance of Persuasion and Healing." -- American Journal of Psychiatry
📒Persuasion ✍ Dave Lakhani
✏Persuasion Book Summary : Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" —Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." —Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." —John Klymshyn, author of Move the Sale Forward
📒The Persuasion Handbook ✍ James Price Dillard
✏The Persuasion Handbook Book Summary : The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.
📒Persuasion In Advertising ✍ John O'Shaughnessy
✏Persuasion in Advertising Book Summary : Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
📒Mansfield Park And Persuasion ✍ Judy Simons
✏Mansfield Park and Persuasion Book Summary : By examining Jane Austen's texts in the light of key developments in cultural, historicist, and feminist theory, this volume both provides a view of Austen as a traditionalist and simultaneously argues for MANSFIELD PARK and PERSUASION as radical works which address contemporary politics of culture and gender in exciting collocations.
📒Persuasion In Practice ✍ Kathleen Kelley Reardon
✏Persuasion in Practice Book Summary : What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.