Ogilvy on Advertising

• Author : David Ogilvy
• Publisher : Vintage
• Release : 11 September 2013

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

• Author : Miles Young
• Publisher : Bloomsbury Publishing USA
• Release : 16 January 2018

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency

• Author : David Ogilvy
• Publisher : No Exit Press
• Release : 22 April 2021

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

• Author : Adam Harrison
• Publisher : Createspace Independent Publishing Platform
• Release : 07 October 2017

Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Advertising is possibly one of the most

• Author : Chase Adams
• Publisher : Createspace Independent Publishing Platform
• Release : 31 July 2018

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate

• Author : David Ogilvy
• Publisher : John Wiley & Sons
• Release : 13 February 1997

A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page."--The Wall Street Journal. "An entertaining and literate book that can serve as a valuableprimer on advertising for any businessman or investor."--Forbes. "I remembered how my grandfather had failed

• Author : Kenneth Roman
• Publisher : St. Martin's Press
• Release : 08 June 2010

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an

• Author : Kenneth Roman,Jane Maas,Martin Nisenholtz
• Publisher : Macmillan
• Release : 01 March 2005

An updated guide to advertising contains in the latest edition coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications. Reprint. 10,000 first printing.

• Author : Danielle Sarver Coombs,Bob Batchelor
• Publisher : ABC-CLIO
• Release : 15 January 2014

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context • Supplies a comprehensive examination of advertising history and its consequences across modern America • Presents

• Author : David Ogilvy
• Publisher : Profile Books
• Release : 06 December 2012

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its

• Author : Books LLC
• Publisher : General Books
• Release : 22 April 2021

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Edward Bernays, Vance Packard, David Ogilvy, Rosser Reeves, William Bernbach, Stuart Ewen, Ernest Dichter, Alvin Eicoff, Claude C. Hopkins, E. St. Elmo Lewis. Excerpt: Alvin Maurey Eicoff (June 8, 1921 March 2, 2002) was widely recognized as a founder of direct response television (DRTV ) advertising. He helped pioneer the use of "1-800" numbers

• Author : David Ogilvy
• Publisher : Unknown
• Release : 22 April 1978

• Author : Anonim
• Publisher : Unknown
• Release : 22 April 1983

• Author : Patrick Burgoyne,Daniele Fiandaca
• Publisher : Lulu.com
• Release : 22 April 2021

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business

• Author : Stan Tymorek
• Publisher : Infobase Publishing
• Release : 22 April 2021

Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.