Neuroscience of Preference and Choice

• Author : Raymond Dolan,Tali Sharot
• Publisher : Academic Press
• Release : 23 September 2021

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and

• Author : Michael E. Smith
• Publisher : Kogan Page Publishers
• Release : 03 September 2021

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience,

• Author : James G. Webster
• Publisher : MIT Press
• Release : 29 August 2014

How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in

• Author : Mimi Bong, 3rd
• Publisher : Emerald Group Publishing
• Release : 02 November 2016

The phenomena of motivation cannot be studied separately as an independent research topic because motivation is highly interrelated to cognition, emotion, learning, and decision-making process. The overarching aim of this volume, therefore, is to provide new insight into a unified grand theory of motivation by integrating noteworthy neuroscience research findings on motivation. This volume is dedicated to advancing our understanding of brain mechanisms of underlying various motivational phenomena, including reward, approach, autonomy, intrinsic motivation, learning, effort, curiosity, and self-control. The

• Author : Karla Starr
• Publisher : Penguin
• Release : 14 August 2018

“I don't know when I've been so wowed by a new author” –Chip Health, co-author of The Power of Moments and Switch A talented journalist reveals the hidden patterns behind what we call "luck" -- and shows us how we can all improve outcomes despite life’s inevitable randomness. "Do you believe in luck?" is a polarizing question, one you might ask on a first date. Some of us believe that we make our own luck. Others see inequality everywhere

• Author : Pascual Ángel Gargiulo,Humberto Luis Mesones Arroyo
• Publisher : Springer
• Release : 03 October 2015

The intention of this unique title is to bridge the gap between psychiatry and neuroscience, allowing a fruitful dialogue between both sciences. Recognizing that psychiatry has received important contributions from the basic neurosciences and that the basic neurosciences have received inspiration and objectives from the open problems of psychiatry, Psychiatry and Neuroscience: Bridging the Divide is designed to identify the borders, trends and implications in both fields today. Comprehensive and developed by a renowned group of experts from both fields,

• Author : Daeyeol Lee,Paul Glimcher,Julia Trommershaeuser
• Publisher : Frontiers E-books
• Release : 01 January 2012

Research on economic decision-making seeks to understand how subjects choose between plans of action (lotteries, gambles, prospects) that have economic consequences. The key difficulty in making such decisions is that typically no plan of action available to the decision-maker guarantees a specific outcome, rather, consequences are risky or uncertain. More recently, researchers in psychology, behavioral and computational neuroscience and psychology have started to apply these theoretical principles to studying choice behavior and its neural basis in the laboratory, for instance

• Author : Larry R. Squire
• Publisher : Academic Press
• Release : 12 June 2009

The Encyclopedia of the Neuroscience explores all areas of the discipline in its focused entries on a wide variety of topics in neurology, neurosurgery, psychiatry and other related areas of neuroscience. Each article is written by an expert in that specific domain and peer reviewed by the advisory board before acceptance into the encyclopedia. Each article contains a glossary, introduction, a reference section, and cross-references to other related encyclopedia articles. Written at a level suitable for university undergraduates, the breadth

• Author : Mark Blumberg,John Freeman,Scott Robinson
• Publisher : Oxford University Press
• Release : 10 November 2009

The Oxford Handbook of Developmental Behavioral Neuroscience is a seminal reference work in the burgeoning field of developmental behavioral neuroscience, which has emerged in recent years as an important sister discipline to developmental psychobiology. This handbook, part of the Oxford Library of Neuroscience, provides an introduction to recent advances in research at the intersection of developmental science and behavioral neuroscience, while emphasizing the central research perspectives of developmental psychobiology. Contributors to the Oxford Handbook of Developmental Behavioral Neuroscience are drawn

• Author : Carl Senior,Nick Lee,Sven Braeutigam
• Publisher : Frontiers Media SA
• Release : 02 July 2015

This e-book brings together scholars in both the neurosciences and organizational sciences who have adopted various approaches to study the cognitive mechanisms mediating the social behavior that we see within organizations. Such an approach has been termed by ourselves, and others, as ‘organisational cognitive neuroscience’. In recent years there has been a veritable increase in studies that have explored the cognitive mechanisms driving such behaviors, and much progress has been made in understanding the neural underpinnings of processes such as

• Author : Dos Santos, Manuel Alonso
• Publisher : IGI Global
• Release : 25 October 2016

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit

• Author : Boris Gutkin,Serge H. Ahmed
• Publisher : Springer Science & Business Media
• Release : 27 October 2011

Drug addiction remains one of the most important public health problems in western societies and is a rising concern for developing nations. Over the past 3 decades, experimental research on the neurobiology and psychology of drug addiction has generated a torrent of exciting data, from the molecular up to the behavioral levels. As a result, a new and pressing challenge for addiction research is to formulate a synthetic theoretical framework that goes well beyond mere scientific eclectism to deepen our understanding

• Author : Jason E Warnick,Dan Landis
• Publisher : Springer
• Release : 18 May 2015

This breakthrough volume brings together cultural neuroscience and intercultural relations in an expansive presentation. Its selected topics in reasoning, memory, and other key cognitive areas bridge the neuroscience behind culture-related phenomena with the complex social processes involved in seeing the world through the perspective of others. Coverage ranges beyond the familiar paradigms of acculturation and cultural differences to propose new ideas of potential benefit to the new generation of immigrants, negotiators, executives, and other travelers. Taken together, these chapters offer

• Author : Alessandro Innocenti
• Publisher : Routledge
• Release : 19 June 2013

In the last two decades there has been a flourishing research carried out jointly by economists, psychologists and neuroscientists. This meltdown of competences has lead towards original approaches to investigate the mental and cognitive mechanisms involved in the way the economic agent collects, processes and uses information to make choices. This research field involves a new kind of scientist, trained in different disciplines, familiar in managing experimental data, and with the mathematical foundations of decision making. The ultimate goal of

• Author : Rhona C. Free
• Publisher : SAGE Publications
• Release : 14 May 2010

Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Economists have dealt with such questions for generations, but they have taken on new meaning and significance. Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: