Register of Mass Communication Research Projects in Progress and in Plan

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  • Author : Unesco. Department of Mass Communications
  • Publisher : Unesco
  • Pages : 60 pages
  • ISBN :
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Mass Communication in India Fifth Edition

Mass Communication in India  Fifth Edition
  • Author : Keval J. Kumar
  • Publisher : Jaico Publishing House
  • Release : 10 December 2020
GET THIS BOOK Mass Communication in India Fifth Edition

Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book

Mass Communications

Mass Communications
  • Author : Rowland Lorimer,Paddy Scannell
  • Publisher : Manchester University Press
  • Release : 14 May 1994
GET THIS BOOK Mass Communications

The rise of mass communications has fundamentally reshaped the modern world. In this comparative introduction, Lorimer surveys not only the different types of media and their attendant technologies, but the theories used to understand the subject. He provides an international perspective, drawing on examples from the UK, USA, Canada, Australia, Japan and various European countries.

Journalism and Mass Communication in Africa

Journalism and Mass Communication in Africa
  • Author : Festus Eribo,Enoh Tanjong
  • Publisher : Lexington Books
  • Release : 14 May 2021
GET THIS BOOK Journalism and Mass Communication in Africa

Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.

The Play Theory of Mass Communication

The Play Theory of Mass Communication
  • Author : William Stephenson
  • Publisher : Transaction Publishers
  • Release : 14 May 1964
GET THIS BOOK The Play Theory of Mass Communication

The literature on mass communication is now dominated by "objective sociological "approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a "subjective "and "psychological "approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory

Mass Communication and Public Health

Mass Communication and Public Health
  • Author : Charles K. Atkin,Lawrence Wallack
  • Publisher : SAGE
  • Release : 01 August 1990
GET THIS BOOK Mass Communication and Public Health

The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus: