Marketing the 21st Century Library

• Author : Debra Lucas-Alfieri
• Publisher : Chandos Publishing
• Release : 14 May 2015

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role

• Author : Vicki L. Gregory
• Publisher : American Library Association
• Release : 03 July 2019

Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books,

• Author : Linda C. Smith,Melissa A. Wong
• Publisher : ABC-CLIO
• Release : 29 August 2016

Thoroughly updated, this is the essential guide to one of the most fundamental fields in the library profession. It links you—and through you, your patrons—to the significant changes that have occurred in reference and information sciences with emphasis on the growth of digital content. • Provides a comprehensive text edited by two highly regarded experts in reference and academic librarianship, Linda C. Smith and Melissa A. Wong, with chapters written by some of the best minds in the library

• Author : Réjean Savard
• Publisher : Walter de Gruyter
• Release : 21 May 2022

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends

• Author : Karen Starr,Patrick Ragains
• Publisher : Rowman & Littlefield
• Release : 18 September 2018

As society struggles with issues related to the scope and effectiveness of government, librarians must ask, “How and why will communities support public libraries in the future?” This book covers public library administration in a comprehensive and detailed manner.

• Author : Esther Rosenfeld,David V. Loertscher
• Publisher : Scarecrow Press
• Release : 15 October 2007

Offers a collection of articles previously published in "Teacher Librarian" and "VOYA" discussing the role of the school library in a technologically oriented twenty-first century.

• Author : Peggy Johnson
• Publisher : American Library Association
• Release : 23 July 2018

Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration

• Author : Lynne Bisko,Heather Buchansky,Brian C. Gray,E. Gail Reese
• Publisher : ABC-CLIO
• Release : 17 May 2019

Experienced authors describe all aspects of a personal librarian program, including potential campus partners, diverse student populations, marketing approaches, technology integration, various assessment methods, and common pitfalls and how to avoid them. • Provides librarians with the background they need in personal librarian programming variations in order to implement a native program that is targeted to local goals, needs, and resources • Covers various best practices that work toward implementing or improving outreach efforts through relationship development, communications efforts, and programming • Clearly

• Author : Tella, A.
• Publisher : IGI Global
• Release : 30 November 2011

The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case

• Author : Nick D. Taylor
• Publisher : ABC-CLIO
• Release : 11 May 2017

This book explains how librarians can capitalize on the growing interest and need of patrons for help with technology by expanding their library's tech services to build community engagement and support. • Offers librarians a new way to meet diverse users' needs and build community support • Provides librarians with a variety of ways—suited to different sizes and types of libraries—to expand their tech services • Presents practical guidelines that lead readers through a step-by-step process to reach their goals • Supplies

• Author : Anne Goulding
• Publisher : Routledge
• Release : 15 April 2016

Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: ¢ An exploration of the context within which public libraries are operating and analysis of their role in local and national life; ¢ Examples of best practice in service delivery; ¢ Evaluation of the challenges and opportunities confronting public library managers; ¢ Wide ranging coverage, including

• Author : Carl A. Harvey II
• Publisher : ABC-CLIO
• Release : 05 December 2016

Compact yet remarkably comprehensive, this book covers all the major aspects of school library services, from administration to instruction focused from the elementary school librarian perspective—now updated and expanded to include the latest developments in makerspaces, the Common Core, social networking, and eBooks. • Provides information written by a former practicing school librarian and guidance that is applicable immediately in school libraries • Updated to include collection development in the digital age to address eBooks and other digital acquisitions • Covers the

• Author : Zhixian George Yi
• Publisher : Chandos Publishing
• Release : 20 September 2017

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides

• Author : Trine Kolderup Flaten
• Publisher : Walter de Gruyter
• Release : 03 November 2008

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries,

• Author : Carol Smallwood,,Vera Gubnitskaia,Kerol Harrod
• Publisher : McFarland
• Release : 10 January 2014

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.