Marketing Management 2nd Edition

• Author : Arun Kumar & N. Meenakshi
• Publisher : Vikas Publishing House
• Release : 31 March 2023

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

• Author : Dr. F. C. Sharma
• Publisher : SBPD Publications
• Release : 12 December 2020

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to

• Author : Tony Curtis
• Publisher : Routledge
• Release : 11 September 2012

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

• Author : Pousttchi, Key,Wiedemann, Dietmar G.
• Publisher : IGI Global
• Release : 30 November 2009

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

• Author : Edd Applegate,Art Johnsen
• Publisher : Rowman & Littlefield
• Release : 31 March 2023

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.

• Author : John Walker Mullins
• Publisher : Unknown
• Release : 31 March 2023

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.

• Author : J. Paul Peter,James H. Donnelly
• Publisher : Irwin Professional Publishing
• Release : 31 March 1998

Leerboek over marketing. Met verschillende casussen.

• Author : Richard Malcolm Sano Wilson,Colin Gilligan,David J. Pearson
• Publisher : Unknown
• Release : 31 March 1992

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.

• Author : Robert A. Rexroad
• Publisher : John Wiley & Sons
• Release : 31 March 1983

• Author : Robert W. Haas
• Publisher : Arden Shakespeare
• Release : 31 March 1982

• Author : Anonim
• Publisher : Unknown
• Release : 31 March 2023

• Author : John A. Howard
• Publisher : McGraw-Hill/Irwin
• Release : 31 March 1973

• Author : K. Anbuvelan
• Publisher : Firewall Media
• Release : 31 March 2023

• Author : Dimitris Folinas,Thomas Fotiadis
• Publisher : Routledge
• Release : 13 September 2017

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how

• Author : Efraim Turban,Carol Pollard,Gregory Wood
• Publisher : John Wiley & Sons
• Release : 06 April 2021

Information Technology for Management, 12 Edition provides students with a comprehensive understanding of the latest technological developments in IT and the critical drivers of business performance, growth, and sustainability. Integrating feedback from IT managers and practitioners from top-level organizations worldwide, the newest edition of this well-regarded textbook features thoroughly revised content throughout to present students with a realistic, up-to-date view of IT management in the current business environment. The text offers a flexible, student-friendly presentation of the material through a pedagogy