Conference on Marketing Management

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  • Author : Anonim
  • Publisher : Unknown
  • Pages : pages
  • ISBN :
  • Rating : /5 from reviews
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Marketing Management

Marketing Management
  • Author : Philip Kotler
  • Publisher : Unknown
  • Release : 22 April 1994
GET THIS BOOK Marketing Management

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

Hospitality Marketing Management

Hospitality Marketing Management
  • Author : Robert D. Reid,David C. Bojanic
  • Publisher : John Wiley and Sons
  • Release : 09 February 2009
GET THIS BOOK Hospitality Marketing Management

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Marketing Management

Marketing Management
  • Author : M. C. Cant,J. W. Strydom,C. J. Jooste,P. J. du Plessis
  • Publisher : Juta and Company Ltd
  • Release : 22 April 2021
GET THIS BOOK Marketing Management

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Marketing Management

Marketing Management
  • Author : S. Jayachandran
  • Publisher : Excel Books India
  • Release : 01 May 2004
GET THIS BOOK Marketing Management

This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post

Marketing Management For B Com Sem 6 Delhi University

Marketing Management  For B Com  Sem 6  Delhi University
  • Author : J.P. Mahajan & Anupama Mahajan
  • Publisher : Vikas Publishing House
  • Release : 22 April 2021
GET THIS BOOK Marketing Management For B Com Sem 6 Delhi University

Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi. KEY FEATURES • Provides exhaustive coverage of all topics in the syllabus • Makes productive use of study aids such as Flow Charts, Tables, Boxes, Illustrations and Snapshots to reinforce learning and help students acquire greater conceptual clarity • Incorporates Review Questions, University Examination Questions and Projects

Marketing Management 2nd Edition

Marketing Management  2nd Edition
  • Author : Arun Kumar & N. Meenakshi
  • Publisher : Vikas Publishing House
  • Release : 22 April 2021
GET THIS BOOK Marketing Management 2nd Edition

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.