Marketing Management 2nd Edition

Produk Detail:
  • Author : Arun Kumar & N. Meenakshi
  • Publisher : Vikas Publishing House
  • Pages : 942 pages
  • ISBN : 8125942599
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>Marketing Management 2nd Edition

Download or Read online Marketing Management 2nd Edition full in PDF, ePub and kindle. this book written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House which was released on 31 March 2023 with total page 942 pages. We cannot guarantee that Marketing Management 2nd Edition book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Marketing Management 2nd Edition

Marketing Management  2nd Edition
  • Author : Arun Kumar & N. Meenakshi
  • Publisher : Vikas Publishing House
  • Release : 31 March 2023
GET THIS BOOK Marketing Management 2nd Edition

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Marketing Management by Dr F C Sharma eBook

Marketing Management by Dr  F  C  Sharma  eBook
  • Author : Dr. F. C. Sharma
  • Publisher : SBPD Publications
  • Release : 12 December 2020
GET THIS BOOK Marketing Management by Dr F C Sharma eBook

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to

Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management
  • Author : Edd Applegate,Art Johnsen
  • Publisher : Rowman & Littlefield
  • Release : 31 March 2023
GET THIS BOOK Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.

Marketing Management

Marketing Management
  • Author : John Walker Mullins
  • Publisher : Unknown
  • Release : 31 March 2023
GET THIS BOOK Marketing Management

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.

Strategic Marketing Management

Strategic Marketing Management
  • Author : Richard Malcolm Sano Wilson,Colin Gilligan,David J. Pearson
  • Publisher : Unknown
  • Release : 31 March 1992
GET THIS BOOK Strategic Marketing Management

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.

Marketing and Supply Chain Management

Marketing and Supply Chain Management
  • Author : Dimitris Folinas,Thomas Fotiadis
  • Publisher : Routledge
  • Release : 13 September 2017
GET THIS BOOK Marketing and Supply Chain Management

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how

Information Technology for Management

Information Technology for Management
  • Author : Efraim Turban,Carol Pollard,Gregory Wood
  • Publisher : John Wiley & Sons
  • Release : 06 April 2021
GET THIS BOOK Information Technology for Management

Information Technology for Management, 12 Edition provides students with a comprehensive understanding of the latest technological developments in IT and the critical drivers of business performance, growth, and sustainability. Integrating feedback from IT managers and practitioners from top-level organizations worldwide, the newest edition of this well-regarded textbook features thoroughly revised content throughout to present students with a realistic, up-to-date view of IT management in the current business environment. The text offers a flexible, student-friendly presentation of the material through a pedagogy