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Marketing Management
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✏Marketing Management Book Summary :
📒Marketing Management ✍ M. C. Cant
✏Marketing Management Book Summary : Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
📒Cases On Consumer Centric Marketing Management ✍ Jham, Vimi
✏Cases on Consumer Centric Marketing Management Book Summary : As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
📒Health Care Marketing Management ✍ Montague Brown
✏Health Care Marketing Management Book Summary : This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.
📒Strategic Marketing Management ✍ Helen Meek
✏Strategic Marketing Management Book Summary : Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
📒Cases In Advertising And Marketing Management ✍ Edd Applegate
✏Cases in Advertising and Marketing Management Book Summary : Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.
