Marketing Management

✏Book Title : Marketing Management
✏Author : Philip Kotler and Kevin Lane Keller and Mairead Brady and Malcolm Goodman and Torben Hansen
✏Publisher : Pearson UK
✏Release Date :
✏Pages :
✏ISBN : 9781292248462
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary :

✏Book Title : Marketing Management
✏Author :
✏Publisher : Atlantic Publishers & Distri
✏Release Date :
✏Pages :
✏ISBN :
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary :

✏Book Title : Marketing Management
✏Author : Ramaswamy
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2013
✏Pages : 788
✏ISBN : 9781259026416
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary :

✏Book Title : Marketing Management
✏Author : M. C. Cant
✏Publisher : Juta and Company Ltd
✏Release Date : 2009
✏Pages : 614
✏ISBN : 0702171883
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary : Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

✏Book Title : Marketing Management
✏Author : NIrmit Rathod
✏Publisher : Lulu.com
✏Release Date :
✏Pages :
✏ISBN : 9781304330024
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary :

✏Book Title : Marketing Management
✏Author : S. Jayachandran
✏Publisher : Excel Books India
✏Release Date : 2004-05
✏Pages : 522
✏ISBN : 8174463623
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary : This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

✏Book Title : Marketing Management
✏Author : F. Lao
✏Publisher : Rex Bookstore, Inc.
✏Release Date : 1998
✏Pages : 524
✏ISBN : 9712323900
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary :

✏Book Title : Hospitality Marketing Management
✏Author : Robert D. Reid
✏Publisher : John Wiley and Sons
✏Release Date : 2009-02-09
✏Pages : 672
✏ISBN : 9780470088586
✏Available Language : English, Spanish, And French

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✏Hospitality Marketing Management Book Summary : Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

✏Book Title : Marketing Management
✏Author : Dr. R. Kanthiah Alias Deepak
✏Publisher : Educreation Publishing
✏Release Date : 2019-09-13
✏Pages : 92
✏ISBN :
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary : We are pleased to introduce the first edition of “Marketing Management” book for the students of BBA in Manonmaniam Sundaranar University. We are sincerely believes that students should acquire balanced knowledge of theory as well as practical aspects of the subject. We have structured the fundamentals in concise and accurate form. We constantly tried to remain faithful in two aspects: make the text easy to understand and keep the materials according to syllabus.

✏Book Title : Marketing Management
✏Author : Dr. Brijesh Sivathanu
✏Publisher : Lulu.com
✏Release Date :
✏Pages :
✏ISBN : 9781312302525
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary :

✏Book Title : Marketing Management 2E
✏Author : Raju
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2009
✏Pages : 431
✏ISBN : 0070153272
✏Available Language : English, Spanish, And French

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✏Marketing Management 2E Book Summary :

✏Book Title : Marketing Management
✏Author : Amar Jyoti
✏Publisher : Gyan Publishing House
✏Release Date : 2010
✏Pages : 319
✏ISBN : 9380222092
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary :

✏Book Title : Marketing Management
✏Author : S.H.H. Kazmi
✏Publisher : Excel Books India
✏Release Date : 2007
✏Pages : 700
✏ISBN : 8174465421
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary :

✏Book Title : Marketing Management Text and Cases Indian Context
✏Author : Tapan K. Panda
✏Publisher : Excel Books India
✏Release Date : 2009
✏Pages : 750
✏ISBN : 8174465480
✏Available Language : English, Spanish, And French

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✏Marketing Management Text and Cases Indian Context Book Summary :

✏Book Title : Marketing Management
✏Author : Luca M. Visconti
✏Publisher : Routledge
✏Release Date : 2013-03-01
✏Pages : 584
✏ISBN : 9781136597718
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary : Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution, among others. With global contributions grounded in the authors’ primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely and relevant learning resource to marketing students, lecturers, and managers across the world.

✏Book Title : Marketing Management For B Com Sem 6 Delhi University
✏Author : J.P. Mahajan & Anupama Mahajan
✏Publisher : Vikas Publishing House
✏Release Date :
✏Pages :
✏ISBN : 9789325986626
✏Available Language : English, Spanish, And French

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✏Marketing Management For B Com Sem 6 Delhi University Book Summary : Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi. KEY FEATURES • Provides exhaustive coverage of all topics in the syllabus • Makes productive use of study aids such as Flow Charts, Tables, Boxes, Illustrations and Snapshots to reinforce learning and help students acquire greater conceptual clarity • Incorporates Review Questions, University Examination Questions and Projects

✏Book Title : Marketing Management in Practice
✏Author : John Williams
✏Publisher : Routledge
✏Release Date : 2005-06
✏Pages : 288
✏ISBN : 9780750666497
✏Available Language : English, Spanish, And French

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✏Marketing Management in Practice Book Summary : Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2005-2006 syllabus Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam

✏Book Title : Marketing Management
✏Author : Alain Jolibert
✏Publisher : Macmillan International Higher Education
✏Release Date : 2012-07-31
✏Pages : 464
✏ISBN : 9780230363670
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary : Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

✏Book Title : Marketing Management Text Cases
✏Author : Chandrasekar
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2010
✏Pages : 538
✏ISBN : 0071067736
✏Available Language : English, Spanish, And French

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✏Marketing Management Text Cases Book Summary :

✏Book Title : Marketing Management
✏Author : Peter R. Dickson
✏Publisher : Thomson South-Western
✏Release Date : 1997
✏Pages : 813
✏ISBN : PSU:000031354974
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary : This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

✏Book Title : Marketing Management
✏Author : Jayshree Parmar
✏Publisher : Lulu.com
✏Release Date :
✏Pages :
✏ISBN : 9781304378071
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary :

✏Book Title : Marketing Management 2nd Edition
✏Author : Arun Kumar & N. Meenakshi
✏Publisher : Vikas Publishing House
✏Release Date : 2011
✏Pages : 942
✏ISBN : 9788125942597
✏Available Language : English, Spanish, And French

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✏Marketing Management 2nd Edition Book Summary : Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

✏Book Title : Marketing management
✏Author : Raghubir Dayal
✏Publisher : Mittal Publications
✏Release Date : 1996
✏Pages : 324
✏ISBN : 8170996414
✏Available Language : English, Spanish, And French

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✏Marketing management Book Summary :

✏Book Title : Marketing Management
✏Author : Rajan Saxena
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2005-06-01
✏Pages : 819
✏ISBN : 007059953X
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary :

✏Book Title : Direct Marketing Management
✏Author : Mary Lou Roberts
✏Publisher : Prentice Hall International (UK)
✏Release Date : 1999
✏Pages : 447
✏ISBN : 0130804347
✏Available Language : English, Spanish, And French

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✏Direct Marketing Management Book Summary : This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

✏Book Title : Essentials of Marketing Management
✏Author : Geoffrey Lancaster
✏Publisher : Routledge
✏Release Date : 2010-10-01
✏Pages : 552
✏ISBN : 9781136939655
✏Available Language : English, Spanish, And French

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✏Essentials of Marketing Management Book Summary : The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing e-marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. An extensive companion website, featuring a vast and rich array of supporting materials, including extended cases and multiple choice questions is available at: http://cw.routledge.com/textbooks/9780415553476/

✏Book Title : Health Care Marketing Management
✏Author : Montague Brown
✏Publisher : Jones & Bartlett Learning
✏Release Date : 1992
✏Pages : 213
✏ISBN : 0834203022
✏Available Language : English, Spanish, And French

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✏Health Care Marketing Management Book Summary : This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

✏Book Title : Cases in Advertising and Marketing Management
✏Author : Edd Applegate
✏Publisher : Rowman & Littlefield
✏Release Date : 2007
✏Pages : 217
✏ISBN : 0742538362
✏Available Language : English, Spanish, And French

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✏Cases in Advertising and Marketing Management Book Summary : Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

✏Book Title : A Practical Approach to Marketing Management
✏Author : Kujnish Vashisht
✏Publisher : Atlantic Publishers & Dist
✏Release Date : 2005
✏Pages : 408
✏ISBN : 8126904739
✏Available Language : English, Spanish, And French

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✏A Practical Approach to Marketing Management Book Summary : In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.

✏Book Title : Marketing Management
✏Author : Michael R. Czinkota
✏Publisher : South-Western Pub
✏Release Date : 2001
✏Pages : 598
✏ISBN : IND:30000094774670
✏Available Language : English, Spanish, And French

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✏Marketing Management Book Summary : A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.