Marketing Management

✏Book Title : Marketing Management
✏Author :
✏Publisher : Atlantic Publishers & Distri
✏Release Date :
✏Pages :
✏ISBN :
✏Available Language : English, Spanish, And French

✏Marketing Management Book Summary :

📒Marketing Management ✍ Rajan Saxena

✏Book Title : Marketing Management
✏Author : Rajan Saxena
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2005-06-01
✏Pages : 819
✏ISBN : 007059953X
✏Available Language : English, Spanish, And French

✏Marketing Management Book Summary :

📒Marketing Management ✍ Ramaswamy

✏Book Title : Marketing Management
✏Author : Ramaswamy
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2013
✏Pages : 788
✏ISBN : 9781259026416
✏Available Language : English, Spanish, And French

✏Marketing Management Book Summary :

📒Marketing Management ✍ M. GOVINDARAJAN

✏Book Title : MARKETING MANAGEMENT
✏Author : M. GOVINDARAJAN
✏Publisher : PHI Learning Pvt. Ltd.
✏Release Date : 2007-09-13
✏Pages : 332
✏ISBN : 8120332598
✏Available Language : English, Spanish, And French

✏MARKETING MANAGEMENT Book Summary : The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

📒Marketing Management ✍ Jayshree Parmar

✏Book Title : Marketing Management
✏Author : Jayshree Parmar
✏Publisher : Lulu.com
✏Release Date :
✏Pages :
✏ISBN : 9781304378071
✏Available Language : English, Spanish, And French

✏Marketing Management Book Summary :

📒Marketing Management ✍ M. C. Cant

✏Book Title : Marketing Management
✏Author : M. C. Cant
✏Publisher : Juta and Company Ltd
✏Release Date : 2009
✏Pages : 614
✏ISBN : 0702171883
✏Available Language : English, Spanish, And French

✏Marketing Management Book Summary : Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

✏Book Title : Business to business Marketing Management
✏Author : Jim Blythe
✏Publisher : Cengage Learning EMEA
✏Release Date : 2005
✏Pages : 403
✏ISBN : 1844800016
✏Available Language : English, Spanish, And French

✏Business to business Marketing Management Book Summary : This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies, This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,

📒Marketing Management ✍ S.H.H. Kazmi

✏Book Title : Marketing Management
✏Author : S.H.H. Kazmi
✏Publisher : Excel Books India
✏Release Date : 2007
✏Pages : 700
✏ISBN : 8174465421
✏Available Language : English, Spanish, And French

✏Marketing Management Book Summary :

✏Book Title : Strategic Marketing Management 9th Edition
✏Author : Chernev, Alexander
✏Publisher : Cerebellum Press
✏Release Date : 2018-01-01
✏Pages : 296
✏ISBN : 9781936572182
✏Available Language : English, Spanish, And French

✏Strategic Marketing Management 9th Edition Book Summary :

📒Marketing Management ✍ S. Jayachandran

✏Book Title : Marketing Management
✏Author : S. Jayachandran
✏Publisher : Excel Books India
✏Release Date : 2004-05
✏Pages : 522
✏ISBN : 8174463623
✏Available Language : English, Spanish, And French

✏Marketing Management Book Summary : This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.