Download or Read online Mapping Experiences full in PDF, ePub and kindle. this book written by Jim Kalbach and published by "O'Reilly Media, Inc." which was released on 25 April 2016 with total page 381 pages. We cannot guarantee that Mapping Experiences book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams--a class of deliverable also known as experience mapping--using several examples. You'll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you'll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers.
Mapping Experiences
- Author : Jim Kalbach
- Publisher : "O'Reilly Media, Inc."
- Pages : 381 pages
- ISBN : 1491923504
- Release : 25 April 2016
- Rating : /5 from reviews
