Made to Stick

Produk Detail:
  • Author : Chip Heath
  • Publisher : Random House
  • Pages : 336 pages
  • ISBN : 1407008242
  • Rating : 4/5 from 37 reviews
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Download or Read online Made to Stick full in PDF, ePub and kindle. this book written by Chip Heath and published by Random House which was released on 04 September 2008 with total page 336 pages. We cannot guarantee that Made to Stick book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

Made to Stick

Made to Stick
  • Author : Chip Heath,Dan Heath
  • Publisher : Random House
  • Release : 04 September 2008
GET THIS BOOK Made to Stick

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered

Summary Made to Stick

Summary  Made to Stick
  • Author : BusinessNews Publishing
  • Publisher : Primento
  • Release : 15 February 2013
GET THIS BOOK Summary Made to Stick

The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at

Made to Stick a BookCaps Study Guide

Made to Stick  a BookCaps Study Guide
  • Author : BookCaps Study Guides Staff
  • Publisher : BookCaps Study Guides
  • Release : 02 October 2012
GET THIS BOOK Made to Stick a BookCaps Study Guide

Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. BookCap Study Guides do not contain text from the actual book, and

SUMMARY Made to Stick by Chip Heath and Dan Heath

SUMMARY   Made to Stick by Chip Heath and Dan Heath
  • Author : Shortcut Edition
  • Publisher : Shortcut Edition
  • Release : 31 May 2021
GET THIS BOOK SUMMARY Made to Stick by Chip Heath and Dan Heath

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will discover the six essential foundations that allow ideas to be heard and considered. You will be able to apply them and make your voice heard. *You will also learn : the importance of keeping it simple to generate interest; why concrete examples are important to persuade your audience; the unexpected and

Guide to Chip Heath s et al Made to Stick by Instaread

Guide to Chip Heath   s   et al Made to Stick by Instaread
  • Author : Instaread
  • Publisher : Instaread
  • Release : 22 April 2017
GET THIS BOOK Guide to Chip Heath s et al Made to Stick by Instaread

PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book. Preview: In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories…. Inside this companion to the book: · Overview of the Book ·

Made to Stick

Made to Stick
  • Author : Chip Heath,Dan Heath
  • Publisher : Unknown
  • Release : 07 July 2022
GET THIS BOOK Made to Stick

In this guide, the authors shows that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. 'Made to Stick' presents success stories (and failures) - the scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of 'the Mother Teresa Effect'; the

Public Health 101

Public Health 101
  • Author : Richard K. Riegelman,Professor of Epidemiology-Biostatistics Medicine and Health Policy and Founding Dean the George Washington University Milken Institute School of Public Health Washington Washington D C Richard Riegelman,Brenda Kirkwood
  • Publisher : Jones & Bartlett Publishers
  • Release : 28 February 2014
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From clean drinking water, to seat belts, to immunizations, the impact of public health on every individual is undeniable. For undergraduates, an understanding of the foundations of public health is an essential step toward becoming an educated citizen. Public Health 101: Healthy People Healthy Populations provides a big-picture, population perspective on the determinants of health and disease and the tools available to protect and promote health. It examines the full range of options for intervention including use of the healthcare system,

Feedback that Sticks

Feedback that Sticks
  • Author : Karen Postal,Kira Armstrong
  • Publisher : Oxford University Press
  • Release : 07 March 2013
GET THIS BOOK Feedback that Sticks

Feedback that Sticks is a compilation of the strategies and metaphors of over 85 senior neuropsychologists: compelling, accessible ways of explaining complex neuropsychological concepts to patients, their family members, and other professionals. It provides a unique opportunity for practicing neuropsychologists to develop and strengthen their own approaches to providing feedback.

Extremist Islam

Extremist Islam
  • Author : Kumar Ramakrishna
  • Publisher : Oxford University Press
  • Release : 07 July 2022
GET THIS BOOK Extremist Islam

"On 17 April 2020, eleven soldiers of the Armed Forces of the Philippines (AFP) were killed during a battle with 40 fighters of the Abu Sayyaf Group (ASG) in Patikul town, in the Sulu region of Mindanao, southern Philippines. The ASG had apparently ambushed the troops during the latter's operations aimed at tracking down two senior ASG figures, Radullan Sahiron and Hatib Sawadjaan-the leader of the Philippine branch of the Islamic State of Iraq and Syria (ISIS) global terror network. The firefight between

Summary of Made to Stick

Summary of Made to Stick
  • Author : Readtrepreneur Publishing
  • Publisher : Unknown
  • Release : 24 May 2019
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Made to Stick by Chip Heath and Dan Heath - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Not every bright idea turns out to be a hit, on top of the creativity, you need to make your thoughts catch the attention of you audience. Dive in the anatomy of successful ideas and move forward! Made to Stick tells the cruel truth about the nature of bright ideas; not all of them have