Luxury World

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  • Author : Mark Tungate
  • Publisher : Kogan Page Publishers
  • Pages : 272 pages
  • ISBN : 0749458569
  • Rating : /5 from reviews
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Download or Read online Luxury World full in PDF, ePub and kindle. this book written by Mark Tungate and published by Kogan Page Publishers which was released on 03 October 2009 with total page 272 pages. We cannot guarantee that Luxury World book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

Luxury World

Luxury World
  • Author : Mark Tungate
  • Publisher : Kogan Page Publishers
  • Release : 03 October 2009
GET THIS BOOK Luxury World

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers

Selling Luxury

Selling Luxury
  • Author : Robin Lent,Genevieve Tour
  • Publisher : John Wiley & Sons
  • Release : 27 May 2009
GET THIS BOOK Selling Luxury

Praise for SELLING LUXURY “Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty.” —Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA “Selling Luxury is filled with ways of exceeding each client’s expectations through offering a service that surprises and delights.” —Aaron Simpson, Group Executive Chairman, Quintessentially What does it take to sell high-end luxury creations to the richest clients in the world?

Consumers and Luxury

Consumers and Luxury
  • Author : Joe Clifford
  • Publisher : Manchester University Press
  • Release : 23 October 1999
GET THIS BOOK Consumers and Luxury

This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.

Digital Luxury

Digital Luxury
  • Author : Wided Batat
  • Publisher : SAGE
  • Release : 29 April 2019
GET THIS BOOK Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Critical Luxury Studies

Critical Luxury Studies
  • Author : John Armitage
  • Publisher : Edinburgh University Press
  • Release : 18 April 2016
GET THIS BOOK Critical Luxury Studies

Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in

Sustainable Luxury

Sustainable Luxury
  • Author : Miguel Angel Gardetti,Subramanian Senthilkannan Muthu
  • Publisher : Springer
  • Release : 16 June 2018
GET THIS BOOK Sustainable Luxury

This book highlights ten cases of entrepreneurship that – in the context of circular economy – have redefined the paradigm of luxury and the notion of exclusivity that it requires. It shows how, by using technology and a new consumption model, the ten companies have created novel business models for luxury, and more intelligent forms of use better-suited to modern times.

The Road to Luxury

The Road to Luxury
  • Author : Ashok Som,Christian Blanckaert
  • Publisher : John Wiley & Sons
  • Release : 04 October 2021
GET THIS BOOK The Road to Luxury

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support

International Luxury Brand Strategy

International Luxury Brand Strategy
  • Author : Pierre Xiao Lu
  • Publisher : Routledge
  • Release : 22 November 2021
GET THIS BOOK International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case

Sustainability in Luxury Fashion Business

Sustainability in Luxury Fashion Business
  • Author : Chris K. Y. Lo,Jung Ha-Brookshire
  • Publisher : Springer
  • Release : 12 May 2018
GET THIS BOOK Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in

The Luxury Economy and Intellectual Property

The Luxury Economy and Intellectual Property
  • Author : Haochen Sun,Barton Beebe,Madhavi Sunder
  • Publisher : Oxford University Press
  • Release : 26 August 2015
GET THIS BOOK The Luxury Economy and Intellectual Property

Intellectual property law plays a pivotal role in ensuring that luxury goods companies can recoup their investments in the creation and dissemination of their copyrighted works, trademarked logos, and patented designs. In 2011, global sales for luxury goods reached about $250 billion, and consumers in East and Southeast Asia accounted for more than 50 percent of that figure. The rapid expansion of the market has prompted some retailers to wield intellectual property against the influx of imitators and counterfeiters. The Luxury Economy and

Luxury the Chinese Way

Luxury the Chinese Way
  • Author : S. Rovai
  • Publisher : Springer
  • Release : 08 April 2016
GET THIS BOOK Luxury the Chinese Way

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the

The Business of Luxury

The Business of Luxury
  • Author : Fabio Duma,Christine Hallier Willi,Cary Steinmann
  • Publisher : vdf Hochschulverlag AG
  • Release : 16 February 2015
GET THIS BOOK The Business of Luxury

Luxury has been fascinating humanity for millennia and it seems that it will continue to do so in the future. As we can see in developed countries with populations living in relative affluence, luxury takes different forms, becoming less materialistic when people already own a house, two cars and a boat, but now crave wellness treatments and more recreational time. However, luxury will always have a material aspect as embodied by beautiful products made from exclusive materials by skilled artisans

Global Luxury Trends

Global Luxury Trends
  • Author : J. Hoffmann,I. Coste-Manière
  • Publisher : Springer
  • Release : 04 December 2012
GET THIS BOOK Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

The Value of Luxury

The Value of Luxury
  • Author : Beata Stępień
  • Publisher : Springer Nature
  • Release : 13 November 2020
GET THIS BOOK The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments

The Third Realm of Luxury

The Third Realm of Luxury
  • Author : Joanne Roberts,John Armitage
  • Publisher : Bloomsbury Publishing
  • Release : 31 October 2019
GET THIS BOOK The Third Realm of Luxury

In a world that is obsessed with luxury, critical luxury studies is a rapidly emerging field. This is the first book to explore the interplay between the real and imaginary realms of luxury, considering the most significant developments in the theories and practices of luxurious places and spaces over the last fifty years. Providing a critical approach to contemporary interpretations of luxury, the book interrogates the distinction between real places and imaginary spaces. Bringing together an interdisciplinary group of leading