Download or Read online Customer Loyalty in Third Party Logistics Relationships full in PDF, ePub and kindle. this book written by David L. Cahill and published by Springer Science & Business Media which was released on 23 November 2006 with total page 309 pages. We cannot guarantee that Customer Loyalty in Third Party Logistics Relationships book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
Customer Loyalty in Third Party Logistics Relationships
- Author : David L. Cahill
- Publisher : Springer Science & Business Media
- Pages : 309 pages
- ISBN : 3790819042
- Release : 23 November 2006
- Rating : 5/5 from 1 reviews