Likeable Social Media

✏Book Title : Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks
✏Author : Dave Kerpen
✏Publisher : McGraw Hill Professional
✏Release Date : 2011-06-07
✏Pages : 272
✏ISBN : 0071769501
✏Available Language : English, Spanish, And French

✏Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks Book Summary : THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

✏Book Title : Likeable Social Media Third Edition How To Delight Your Customers Create an Irresistible Brand Be Generally Amazing On All Social Networks That Matter
✏Author : Dave Kerpen
✏Publisher : McGraw Hill Professional
✏Release Date : 2019-02-22
✏Pages : 320
✏ISBN : 9781260453294
✏Available Language : English, Spanish, And French

✏Likeable Social Media Third Edition How To Delight Your Customers Create an Irresistible Brand Be Generally Amazing On All Social Networks That Matter Book Summary : Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more

✏Book Title : Likeable Social Media Revised and Expanded How to Delight Your Customers Create an Irresistible Brand and Be Amazing on Facebook Twitter LinkedIn Instagram Pinterest and More
✏Author : Dave Kerpen
✏Publisher : McGraw Hill Professional
✏Release Date : 2015-03-20
✏Pages : 304
✏ISBN : 9780071836333
✏Available Language : English, Spanish, And French

✏Likeable Social Media Revised and Expanded How to Delight Your Customers Create an Irresistible Brand and Be Amazing on Facebook Twitter LinkedIn Instagram Pinterest and More Book Summary : The New York Times and USA Today bestseller—updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media. Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.

✏Book Title : Exam Prep for Likeable Social Media How to Delight Your
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✏Available Language : English, Spanish, And French

✏Exam Prep for Likeable Social Media How to Delight Your Book Summary :

✏Book Title : Likeable Social Media Revised and Expanded
✏Author : Dave Kerpen
✏Publisher :
✏Release Date : 2015
✏Pages : 304
✏ISBN : OCLC:1102387720
✏Available Language : English, Spanish, And French

✏Likeable Social Media Revised and Expanded Book Summary : The New York Times and USA Today bestseller-updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media . Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.

✏Book Title : The Likeable Social Business
✏Author : Dave Kerpen
✏Publisher : McGraw Hill Professional
✏Release Date : 2013-02-01
✏Pages : 272
✏ISBN : 9780071827737
✏Available Language : English, Spanish, And French

✏The Likeable Social Business Book Summary : TWO EBOOKS IN ONE Likeable Social Media THE NEW YORK TIMES AND USA TODAY BESTSELLER! In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line. “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Likeable Business Likeable Business lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity—and how they benefit business goals.

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✏Exam Prep for Likeable Social Media Revised and Expanded Book Summary :

✏Book Title : Exam Prep for Likeable Social Media Third Edition How To
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✏Exam Prep for Likeable Social Media Third Edition How To Book Summary :

📒Social Media Campaigns ✍ Carolyn Mae Kim

✏Book Title : Social Media Campaigns
✏Author : Carolyn Mae Kim
✏Publisher : Routledge
✏Release Date : 2016-05-26
✏Pages : 182
✏ISBN : 9781317312888
✏Available Language : English, Spanish, And French

✏Social Media Campaigns Book Summary : Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

✏Book Title : Social Media Success for Every Brand
✏Author : Claire Diaz-Ortiz
✏Publisher : HarperCollins Leadership
✏Release Date : 2019-10-22
✏Pages : 144
✏ISBN : 9781400214976
✏Available Language : English, Spanish, And French

✏Social Media Success for Every Brand Book Summary : Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: STORY HOW AUDIENCE REACH EXCELLENCE Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.