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📒The Challenger Launch Decision ✍ Diane Vaughan
✏The Challenger Launch Decision Book Summary : Discusses the social impact of the crash and analyzes the NASA decision making process.
✏Launch Advertising and Promotion in Real Time Book Summary :
✏Affordable spacecraft design and launch alternatives background paper Book Summary :
📒Non Rocket Space Launch And Flight ✍ Alexander Bolonkin
✏Non Rocket Space Launch and Flight Book Summary : In recent years scientists have investigated a series of new methods for non-rocket space launch, which promise to revolutionize space launches and flight. Particularly in the current political climate new, cheaper, and more ‘fuel efficient’ methods are being investigated. Such new methods include the gas tube method, cable accelerators, tether launch systems, space elevators, solar and magnetic sails, circle launcher space keepers and more. The author of Non-Rocket Space Launch and Flight brings a vast amount of experience to the topic, having worked as a engineer, designer, project director and researcher at key institutes including NASA and the US Air Force. Explores all the new non-rocket space launch methods, and compares them with each other and traditional rockets Investigates the unifying principles of the different systems and shows how to select the best design suited to the mission Author brings together technical and theoretical expertise from both industry and academia
📒Car Launch ✍ George Roth
✏Car Launch Book Summary : Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperativesand powerful imagery.
📒Launch ✍ Jeff Walker
✏Launch Book Summary : Launchwill build your business - fast. In this book, a New York TimesNumber One bestseller, Jeff Walker reveals how to sell anything online, make a fortune and fulfil your dreams. Whether you've already got a business or you're itching to start one, this book provides the perfect recipe for how to do it. No wonder Brendon Burchard called it 'the most important book ever written on online marketing'. What if you could launch like Apple or one of the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you could all but eliminate the competition? And you could do all of that, no matter how humble your business or budget? Since 1996 Jeff Walker has been creating hugely successful online launches. After building his first internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. Once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Launchis the guide to that world where digital entrepreneurs create amazing new triumphs. So whether you're an existing business, or want to develop your own products, or you are still at the planning stage, this is how you start fast and change the future of your business and your life.
📒Design And Launch An Online Boutique In A Week ✍ Melissa Campanelli
✏Design and Launch an Online Boutique in a Week Book Summary : WWW.(Your Online Boutique).COM Wouldn't you love to own your own trendy boutique-a hot spot that showcases your unique style? Do you daydream about selling your signature products to high-end shoppers? Your dream is just a few clicks and one week away! Whether your taste is classy and elegant or hip and unique, there's a spot for you in today's largest retail center-the internet. In just days, build your posh, online boutique selling luxury, designer goods or your own upscale, signature products. Learn how to handle and showcase inventory, reach affluent shoppers, fulfill orders, accept payments and so much more-using turnkey solutions that require no technical skills! Design a professional specialty-retail site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge Create eye-catching content that captures elite shoppers and keeps them coming back. Use foolproof online tools that work 24/7 to handle payments and accept orders. Drive traffic using search engine optimization, new media marketing and other marketing and advertising techniques. Skillfully handle inventory, order fulfillment, customer service and all other operations. Stylish, unique, one-of-kind-turn your personal taste into a successful, online store--in just a few clicks and a few days!
📒Launch ✍ Michael A. Stelzner
✏Launch Book Summary : If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
📒Launch ✍ Scott Duffy
✏Launch Book Summary : WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook. Ninety-seven percent of a rocket’s fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help determine which ventures will take off and which will fail. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins—and true stories of other big names in business—Duffy has collected all of the lessons you need. Duffy also emphasizes the personal side of entrepreneurship, including balancing finances, relationships, and your health. Successful business endeavors depend on preparation and execution of these two key sides—and Duffy provides real-life examples and practical guidance for both. In his rapid-fire, 90-day plan, Launch! walks you through: The Prelaunch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way. Fueling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to execute successfully. Countdown and Blastoff: How to bring your idea to market through partnerships, marketing initiatives, and customer-engagement strategies. As Duffy writes, “Today everyone is an entrepreneur. It’s not about building the next Virgin or Google or Facebook. It’s about planting a flag. Transforming what you are passionate about, what you are good at, into a responsible moneymaking venture that benefits others in the process. Launch! is a handbook for entrepreneurs on how to think big, take on any size competitor—and eat their lunch.”
📒National Security Space Launch Report ✍ Forrest McCartney
✏National Security Space Launch Report Book Summary : In 1994, the National Space Transportation Policy laid the framework for appropriate government agencies to maintain strong launch systems and infrastructure while modernizing space transportation capabilities and encouraging cost reductions. More than a decade later, through combined Department of Defense (DoD) and industrial investment, the two Evolved Expendable Launch Vehicle (EELV) families of U.S. rockets (Atlas V and Delta IV) have proved to be maturing, reliable state-of-the-art technologies. In 2004, Congress directed the Secretary of Defense to establish a panel of experts with extensive space launch and operations background to address the future National Security Space launch requirements and the means of meeting those requirements. DoD selected RAND to facilitate and support this panel in its deliberations between May 2005 and May 2006. This report analyzes the National Security Space (NSS) Launch Requirements Panel's major findings and recommendations. In short, the Panel concludes that, because basic rocketry principles, use of chemically derived thrust, and multiple expendable stages seem certain to remain the design of choice for operational space launch vehicles, the EELV can satisfy all known and projected NSS requirements through 2020.