Knowledge Management for Sales and Marketing

• Author : Tom Young,Nick Milton
• Publisher : Elsevier
• Release : 03 May 2011

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and

• Author : Tom Young,Nick Milton
• Publisher : Unknown
• Release : 17 August 2022

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and

• Author : Russ, Meir
• Publisher : IGI Global
• Release : 30 September 2009

"This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher.

• Author : Taverekere Srikantaiah,Michael E. D. Koenig
• Publisher : Information Today, Inc.
• Release : 17 August 2022

This is the third entry in an ambitious, highly regarded KM book series edited by T. Kanti Srikantaiah and Michael E. D. Koenig. Where Knowledge Management for the Information Professional (2000) offered information professionals an introduction to KM and Knowledge Management Lessons Learned (2004) assessed KM applications and innovations, Knowledge Management in Practice looks at how KM can be and is being implemented in organizations today. Featuring the contributions of more than 20 experts in the field, the book is unique in surveying

• Author : O'Brien, Emma,Clifford, Seamus,Southern, Mark
• Publisher : IGI Global
• Release : 30 September 2010

"This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided by publisher.

• Author : Dr Kevin O Sullivan
• Publisher : Academic Conferences Limited
• Release : 17 August 2022

• Author : Forgionne, Guisseppi A.,Gupta, Jatinder N. D.,Mora, Manuel
• Publisher : IGI Global
• Release : 01 July 2002

Annotation The book presents state-of-the-art knowledge about decision-making support systems (DMSS). Its main goals are to provide a compendium of quality chapters on decision-making support systems that help diffuse scarce knowledge about effective methods and strategies for successfully designing, developing, implementing, and evaluating decision-making support systems, and to create an awareness among readers about the relevance of decision-making support systems in the current complex and dynamic management environment.

• Author : Paul R. Gamble,John Blackwell
• Publisher : Kogan Page Publishers
• Release : 17 August 2022

All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization's customers, are not aware of its existence.

• Author : Schwartz, David
• Publisher : IGI Global
• Release : 31 July 2010

Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration

• Author : Donald Hislop
• Publisher : Oxford University Press
• Release : 31 January 2013

This introductory level textbook critically reviews and analyses the key themes underpinning knowledge management in organisations. It presents the key debates in this area, including coverage of epistemologies of knowledge, managing and sharing knowledge, and learning and innovation.

• Author : Murray E. Jennex
• Publisher : IGI Global
• Release : 01 January 2008

Provides comprehensive, in-depth coverage of all issues related to knowledge management, including conceptual, methodological, technical, and managerial issues. Presents the opportunities, future challenges, and emerging trends related to this subject.

• Author : Marius Leibold,Gilbert J. B. Probst,Michael Gibbert
• Publisher : John Wiley & Sons
• Release : 27 June 2007

Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network

• Author : Neil Thomson,Charles Baden-Fuller
• Publisher : John Wiley & Sons
• Release : 08 June 2010

Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book enables the solving of practical business problems like those below. This emphasis on reality is cemented by the book’s treatment of diversity as being the norm highlighted through European business cases from different countries. Giving example answers and links from case

• Author : David W. Cravens,Kenneth Le Meunier-FitzHugh,Nigel F. Piercy
• Publisher : Oxford University Press
• Release : 27 January 2011

The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

• Author : Information Resources Management Association. International Conference
• Publisher : IGI Global
• Release : 17 August 2022

As the 21st century begins, we are faced with opportunities and challenges of available technology as well as pressured to create strategic and tactical plans for future technology. Worldwide, IT professionals are sharing and trading concepts and ideas for effective IT management, and this co-operation is what leads to solid IT management practices. This volume is a collection of papers that present IT management perspectives from professionals around the world. The papers seek to offer new ideas, refine old ones,