Knowledge Management for Sales and Marketing

Produk Detail:
  • Author : Tom Young
  • Publisher : Elsevier
  • Pages : 196 pages
  • ISBN : 1780632649
  • Rating : /5 from reviews
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Download or Read online Knowledge Management for Sales and Marketing full in PDF, ePub and kindle. this book written by Tom Young and published by Elsevier which was released on 03 May 2011 with total page 196 pages. We cannot guarantee that Knowledge Management for Sales and Marketing book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Elsevier
  • Release : 03 May 2011
GET THIS BOOK Knowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Unknown
  • Release : 28 September 2021
GET THIS BOOK Knowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and

Customer Knowledge Management

Customer Knowledge Management
  • Author : Silvio Wilde
  • Publisher : Springer Science & Business Media
  • Release : 04 January 2011
GET THIS BOOK Customer Knowledge Management

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their

Knowledge Management in Practice

Knowledge Management in Practice
  • Author : Taverekere Srikantaiah,Michael E. D. Koenig
  • Publisher : Information Today, Inc.
  • Release : 28 September 2021
GET THIS BOOK Knowledge Management in Practice

This is the third entry in an ambitious, highly regarded KM book series edited by T. Kanti Srikantaiah and Michael E. D. Koenig. Where Knowledge Management for the Information Professional (2000) offered information professionals an introduction to KM and Knowledge Management Lessons Learned (2004) assessed KM applications and innovations, Knowledge Management in Practice looks at how KM can be and is being implemented in organizations today. Featuring the contributions of more than 20 experts in the field, the book is unique in surveying

Knowledge Management

Knowledge Management
  • Author : Christian Stary
  • Publisher : World Scientific
  • Release : 28 September 2021
GET THIS BOOK Knowledge Management

This collection of papers from the 2007 International Conference on Knowledge Management, organized by the Executive Academy of the Vienna University of Economics jointly with the International Knowledge Management Society (IKMS), the Austrian Society for Technology Policy (uGTP), the Platform Knowledge Management (PWM), the Society of Learning (SoL Austria), the Competence Centre for Knowledge Management Linz, the Austrian Computing Society (OCG), Business Innovation Consulting (BIC-Austria) and Knowledge Management Associates (KMA), represents recent outstanding work by researchers and practitioners in the field

Knowledge Management for Process Organizational and Marketing Innovation Tools and Methods

Knowledge Management for Process  Organizational and Marketing Innovation  Tools and Methods
  • Author : O'Brien, Emma,Clifford, Seamus,Southern, Mark
  • Publisher : IGI Global
  • Release : 30 September 2010
GET THIS BOOK Knowledge Management for Process Organizational and Marketing Innovation Tools and Methods

"This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided by publisher.

Knowledge Management Handbook

Knowledge Management Handbook
  • Author : Jay Liebowitz
  • Publisher : CRC Press
  • Release : 25 June 2012
GET THIS BOOK Knowledge Management Handbook

Recent research shows that collaboration and social networking foster knowledge sharing and innovation by sparking new connections, ideas, and practices. Yet these informal networks are often misunderstood and poorly managed. Building on the groundbreaking, bestselling first edition, Knowledge Management Handbook: Collaboration and Social Networkin

Practical Aspects of Knowledge Management

Practical Aspects of Knowledge Management
  • Author : Ulrich Reimer,Dimitris Karagiannis
  • Publisher : Springer Science & Business Media
  • Release : 22 November 2006
GET THIS BOOK Practical Aspects of Knowledge Management

This book constitutes the refereed proceedings of the 6th International Conference on Practical Aspects of Knowledge Management, PAKM 2006, held in Vienna, Austria in November/December 2006. The 29 revised full papers address all aspects of knowledge management and their role in next-generation business solutions in perspective to business and organization sciences, cognitive science, and computer science.

People Focused Knowledge Management

People Focused Knowledge Management
  • Author : Karl Wiig
  • Publisher : Routledge
  • Release : 14 June 2012
GET THIS BOOK People Focused Knowledge Management

The business environment has changed. Sharper competition requires organizations to exhibit greater effectiveness in their operations and services and faster creation of new products and services—all hallmarks of the knowledge economy. Up until now, most of the knowledge management literature has focused on technology, systems, or culture. This book moves to the next stage, to focus on the people—the knowledge workers themselves. Noted expert Karl Wiig synthesizes recent research findings in cognitive science and related fields to describe

Knowledge Management

Knowledge Management
  • Author : Paul R. Gamble,John Blackwell
  • Publisher : Kogan Page Publishers
  • Release : 28 September 2021
GET THIS BOOK Knowledge Management

All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization's customers, are not aware of its existence.

Case Studies in Knowledge Management

Case Studies in Knowledge Management
  • Author : Jennex, Murray E.
  • Publisher : IGI Global
  • Release : 30 April 2005
GET THIS BOOK Case Studies in Knowledge Management

Case Studies in Knowledge Management provides rich, case-based lessons learned from several examples of actual applications of knowledge management in a variety of organizational and global settings. A variety of KM issues are explored, including issues associated with building a KMS, organizational culture and its effect on knowledge capture, sharing, re-use, strategy, and implementation of KM initiatives and a KMS. The benefit of focusing on case and action research is that this research provides an extensive and in-depth background and

Knowledge Management in Organizations

Knowledge Management in Organizations
  • Author : Donald Hislop
  • Publisher : Oxford University Press
  • Release : 31 January 2013
GET THIS BOOK Knowledge Management in Organizations

This introductory level textbook critically reviews and analyses the key themes underpinning knowledge management in organisations. It presents the key debates in this area, including coverage of epistemologies of knowledge, managing and sharing knowledge, and learning and innovation.