Knowledge Management for Sales and Marketing

Produk Detail:
  • Author : Tom Young
  • Publisher : Elsevier
  • Pages : 196 pages
  • ISBN : 1780632649
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>Knowledge Management for Sales and Marketing

Download or Read online Knowledge Management for Sales and Marketing full in PDF, ePub and kindle. this book written by Tom Young and published by Elsevier which was released on 03 May 2011 with total page 196 pages. We cannot guarantee that Knowledge Management for Sales and Marketing book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Elsevier
  • Release : 03 May 2011
GET THIS BOOK Knowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Unknown
  • Release : 17 August 2022
GET THIS BOOK Knowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and

Knowledge Management in Practice

Knowledge Management in Practice
  • Author : Taverekere Srikantaiah,Michael E. D. Koenig
  • Publisher : Information Today, Inc.
  • Release : 17 August 2022
GET THIS BOOK Knowledge Management in Practice

This is the third entry in an ambitious, highly regarded KM book series edited by T. Kanti Srikantaiah and Michael E. D. Koenig. Where Knowledge Management for the Information Professional (2000) offered information professionals an introduction to KM and Knowledge Management Lessons Learned (2004) assessed KM applications and innovations, Knowledge Management in Practice looks at how KM can be and is being implemented in organizations today. Featuring the contributions of more than 20 experts in the field, the book is unique in surveying

Knowledge Management for Process Organizational and Marketing Innovation Tools and Methods

Knowledge Management for Process  Organizational and Marketing Innovation  Tools and Methods
  • Author : O'Brien, Emma,Clifford, Seamus,Southern, Mark
  • Publisher : IGI Global
  • Release : 30 September 2010
GET THIS BOOK Knowledge Management for Process Organizational and Marketing Innovation Tools and Methods

"This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided by publisher.

Decision Making Support Systems Achievements and Challenges for the New Decade

Decision Making Support Systems  Achievements and Challenges for the New Decade
  • Author : Forgionne, Guisseppi A.,Gupta, Jatinder N. D.,Mora, Manuel
  • Publisher : IGI Global
  • Release : 01 July 2002
GET THIS BOOK Decision Making Support Systems Achievements and Challenges for the New Decade

Annotation The book presents state-of-the-art knowledge about decision-making support systems (DMSS). Its main goals are to provide a compendium of quality chapters on decision-making support systems that help diffuse scarce knowledge about effective methods and strategies for successfully designing, developing, implementing, and evaluating decision-making support systems, and to create an awareness among readers about the relevance of decision-making support systems in the current complex and dynamic management environment.

Knowledge Management

Knowledge Management
  • Author : Paul R. Gamble,John Blackwell
  • Publisher : Kogan Page Publishers
  • Release : 17 August 2022
GET THIS BOOK Knowledge Management

All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization's customers, are not aware of its existence.

Encyclopedia of Knowledge Management Second Edition

Encyclopedia of Knowledge Management  Second Edition
  • Author : Schwartz, David
  • Publisher : IGI Global
  • Release : 31 July 2010
GET THIS BOOK Encyclopedia of Knowledge Management Second Edition

Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration

Knowledge Management in Organizations

Knowledge Management in Organizations
  • Author : Donald Hislop
  • Publisher : Oxford University Press
  • Release : 31 January 2013
GET THIS BOOK Knowledge Management in Organizations

This introductory level textbook critically reviews and analyses the key themes underpinning knowledge management in organisations. It presents the key debates in this area, including coverage of epistemologies of knowledge, managing and sharing knowledge, and learning and innovation.

Knowledge Management

Knowledge Management
  • Author : Murray E. Jennex
  • Publisher : IGI Global
  • Release : 01 January 2008
GET THIS BOOK Knowledge Management

Provides comprehensive, in-depth coverage of all issues related to knowledge management, including conceptual, methodological, technical, and managerial issues. Presents the opportunities, future challenges, and emerging trends related to this subject.

Strategic Management in the Knowledge Economy

Strategic Management in the Knowledge Economy
  • Author : Marius Leibold,Gilbert J. B. Probst,Michael Gibbert
  • Publisher : John Wiley & Sons
  • Release : 27 June 2007
GET THIS BOOK Strategic Management in the Knowledge Economy

Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network

Basic Strategy in Context

Basic Strategy in Context
  • Author : Neil Thomson,Charles Baden-Fuller
  • Publisher : John Wiley & Sons
  • Release : 08 June 2010
GET THIS BOOK Basic Strategy in Context

Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book enables the solving of practical business problems like those below. This emphasis on reality is cemented by the book’s treatment of diversity as being the norm highlighted through European business cases from different countries. Giving example answers and links from case

The Oxford Handbook of Strategic Sales and Sales Management

The Oxford Handbook of Strategic Sales and Sales Management
  • Author : David W. Cravens,Kenneth Le Meunier-FitzHugh,Nigel F. Piercy
  • Publisher : Oxford University Press
  • Release : 27 January 2011
GET THIS BOOK The Oxford Handbook of Strategic Sales and Sales Management

The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

Challenges of Information Technology Management in the 21st Century

Challenges of Information Technology Management in the 21st Century
  • Author : Information Resources Management Association. International Conference
  • Publisher : IGI Global
  • Release : 17 August 2022
GET THIS BOOK Challenges of Information Technology Management in the 21st Century

As the 21st century begins, we are faced with opportunities and challenges of available technology as well as pressured to create strategic and tactical plans for future technology. Worldwide, IT professionals are sharing and trading concepts and ideas for effective IT management, and this co-operation is what leads to solid IT management practices. This volume is a collection of papers that present IT management perspectives from professionals around the world. The papers seek to offer new ideas, refine old ones,