Download or Read online Knowledge Management for Sales and Marketing full in PDF, ePub and kindle. this book written by Tom Young and published by Elsevier which was released on 03 May 2011 with total page 196 pages. We cannot guarantee that Knowledge Management for Sales and Marketing book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert
Knowledge Management for Sales and Marketing
- Author : Tom Young
- Publisher : Elsevier
- Pages : 196 pages
- ISBN : 1780632649
- Release : 03 May 2011
- Rating : /5 from reviews