International Place Branding Yearbook 2011
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📒International Place Branding Yearbook 2011 ✍ Frank M. Go
✏International Place Branding Yearbook 2011 Book Summary : The second volume of this yearbook which surveys the world of place branding and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processes
✏International Place Branding Yearbook 2012 Book Summary : This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
✏International Place Branding Yearbook 2010 Book Summary : The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
📒Rethinking Place Branding ✍ Mihalis Kavaratzis
✏Rethinking Place Branding Book Summary : As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
✏Harnessing Place Branding through Cultural Entrepreneurship Book Summary : This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
📒Leading The Inclusive City ✍ Hambleton, Robin
✏Leading the inclusive city Book Summary : Cities are often seen as helpless victims in a global flow of events and many view growing inequality in cities as inevitable. This engaging book rejects this gloomy prognosis and argues that imaginative place-based leadership can enable citizens to shape the urban future in accordance with progressive values – advancing social justice, promoting care for the environment and bolstering community empowerment. This international and comparative book, written by an experienced author, shows how inspirational civic leaders are making a major difference in cities across the world. The analysis provides practical lessons for local leaders and a significant contribution to thinking on public service innovation for anyone who wants to change urban society for the better.
📒Heritage Tourism Destinations ✍ Maria D Alvarez
✏Heritage Tourism Destinations Book Summary : Heritage tourism is tied to myth making and stories; creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phenomenon that is cultural tourism, heritage tourism is a demand-driven industry that continues to be a subject of heated debate in academic circles. Beginning with an overview of the subject, this book considers the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. It then discusses product development and communication around the world, using new techniques such as social media and examples from food tourism and sporting events, before a final section reviews the planning and institutionalisation of heritage spaces. A timely conclusion subsequently considers the implications of developments such as globalisation, technological improvement and climate change upon these unique destinations. A valuable addition to the literature, this book is the first to bridge the gap between theory and practice, including the latest research and international case studies for researchers and practitioners in tourism and destination management.
📒Germany Real Estate Europe 2011 ✍ M. Dijkman
✏Germany Real Estate Europe 2011 Book Summary :
📒Yearbook Of International Organizations 2013 2014 ✍ Union of International Associations
✏Yearbook of International Organizations 2013 2014 Book Summary : Volume 1 (A and B) of the Yearbook of International Organizations covers international organizations throughout the world, comprising their aims, activities and events
✏Taipei Yearbook Book Summary :