Innovations In The Designing And Marketing Of Information Services
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📒Innovations In The Designing And Marketing Of Information Services ✍ Jesubright, John Jeyasekar
✏Innovations in the Designing and Marketing of Information Services Book Summary : Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.
📒An Ethnography Of Global Landscapes And Corridors ✍ Loshini Naidoo
✏An Ethnography of Global Landscapes and Corridors Book Summary : The chapters presented in this book draw on ethnography as a methodology in a variety of disciplines, including education, management, design, marketing, ecology and scientific contexts, illustrating the value of a qualitative approach to research design. The chapters discuss the use of traditional ethnographic methods, such as immersion, observation and interview, as well as innovative ethnographical methods which have been influenced by the new digital culture. The latter challenges notions of identity, field and traditional culture such that people are able to represent themselves in the research process rather than be represented. New approaches to ethnography also examine the use and implication of images in representation as well as critically examining the role and impact of the researcher in the process.
📒Marketing Planning Library And Information Services ✍ Darlene E. Weingand
✏Marketing planning Library and Information Services Book Summary : Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.
📒New Service Development ✍ James Fitzsimmons
✏New Service Development Book Summary : This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
📒Service Research And Innovation ✍ Joseph G. Davis
✏Service Research and Innovation Book Summary : This book constitutes the thoroughly refereed proceedings of the Third Australian Symposium on Service Research and Innovation, ASSRI 2013, held in Sydney, NSW, Australia, in November 2013. Overall, eight research papers were carefully reviewed and selected from 18 submissions. They are multidisciplinary in scope and cover strategic, organizational, and technological dimensions, ranging from purely conceptual to concrete implementations and testing of service-related technological platforms. Taken together, these papers provide a snapshot of the critical concerns and developments in service-related research and cover some of the key areas of research focus.
✏Interdisciplinary Approaches to Product Design Innovation Branding in International Marketing Book Summary : Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
✏Utilizing Information Technology Systems Across Disciplines Advancements in the Application of Computer Science Book Summary : Provides original material concerned with all aspects of information resources management, managerial and organizational applications, as well as implications of information technology.
📒Introduction To Product Service System Design ✍ Tomohiko Sakao
✏Introduction to Product Service System Design Book Summary : "Introduction to Product/Service-System Design" contains a collection of practical examples demonstrating how to design a PSS in industry. These recent examples are the results of applying various theories developed in different countries and therefore accommodating diverse cultural differences. Providing a useful overall guide to the state of the art in theory and practice, each chapter covers the cutting edge of a different methodology or practice. The book’s focus on design is also evident in the discussion of how to anticipate and utilize the various dynamics within each dimension. "Introduction to Product/Service-System Design" will help improve working processes and inspire creative thinking for the wide range of people involved in designing a PSS: designers, marketing professionals, sales staff, production engineers, and service engineers. It can also serve as a reference book for university students on advanced courses.
📒Knowledge And Innovation In The New Service Economy ✍ Birgitte Andersen
✏Knowledge and Innovation in the New Service Economy Book Summary : 'Knowledge and Innovation in the New Service Economy is an interesting book that provides a good overview of recent trends in the service sector. . . . This book is recommended for libraries supporting upper division and graduate programs in international business and e-commerce, or for those who want a thorough overview of the knowledge-based service economy.' - Steven W. Staninger, Business Information Alert Knowledge and innovation are key factors contributing to growth and prosperity in the new service economy. This book presents original, empirical and theoretical contributions to address the economic dimensions of knowledge and the organisation of knowledge intensive activity through specialised services. Specific analyses include: * macro statistics to highlight the contribution of services to economic activity * firm level survey data to identify and consider client relations * case studies of four innovation-oriented business services.
📒Mobile Service Innovation And Business Models ✍ Harry Bouwman
✏Mobile Service Innovation and Business Models Book Summary : Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.