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📒Influencer Marketing ✍ Duncan Brown
✏Influencer Marketing Book Summary : For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
📒Influencer ✍ Brittany Hennessy
✏Influencer Book Summary : “I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
📒Best Practices In Influencer Marketing ✍ Linda Pophal
✏Best Practices In Influencer Marketing Book Summary : The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!
📒Mr Master Positive Powers Wizardry Word Influencer ✍ C.S.C Nkosi Guduza
✏Mr Master Positive Powers Wizardry Word Influencer Book Summary : Effects of encouragement must begin with words and evidenced with action. If you have children, this inspirational novella directs a theme of protection and purpose. Children and Adults can gain from reading this powerful story led stimulus. Guidance somehow comes from external reach, pressure is what normally changes our thinking. Who is Mr / Master Positive Powers? Persuade yourselves to find out and prompt to see the winning affect of which you / any may use to motivate themselves / and young ones into shaping change and control to holding power of weight, for successful effect in reality, true life. Take this measure and see if it sways you, so that you may pull your young ones into authority. "Let's discover positive change..."
✏The Influencer 107 Lessons on Being Effective Without Being a Jerk Book Summary : The Influencer: 107 Lessons on Being Effective without Being a Jerk The Influencer is filled with powerful tips, hilarious stories, and useful recommendations on how to be more effective at winning people to your cause. It will empower you to move past impasses and create the world of your dreams. By reading this book you will... gain insight into why people disagree, become familiar with the 12 facets of human values that define one's worldview, learn to visualize influence in a team environment, discover how to cultivate a reputation that increases your influence, and execute a plan to allow you to intervene effectively to advance your goals.
📒Influencer Marketing ✍ Ivona Draganova
✏Influencer Marketing Book Summary : The intention of this paper is to provide valuable insights for the theme of influencer marketing. It is a relatively new type of marketing whose usage is expected to increase in the future. The focus of this research is on consumers and their perception on influencers. Different characteristics of the influencers are analyzed to see what consumers mainly pay attention at and what influences them the most when considering to buy a product or service, such as the perceived physical attractiveness of the influencer, expertise, trustworthiness and positive association. The sample is drawn from the population of Bulgaria, and the project aims to provide valuable information for social media users and businesses that may find it useful for their activities, as well as for the general publics. The sample includes only people who are 18 years old or above and only those who have lived in Bulgaria for at least 2 years. An anonymous questionnaire has been posted online on a social media channel that allowed for gathering data for testing the research model empirically. At the end the results indicate that the perceived physical attractiveness, expertise and positive association with an influencer have an impact on purchase intent. There is no enough evidence to claim though, that trustworthiness is affecting the consumer’s purchase intention.
📒What Is Influencer Marketing And How Do You Profit From It ✍ Raymond Wayne
✏What Is Influencer Marketing and How Do You Profit from It Book Summary : The Guide to Profiting from Influencer Marketing Want to implement an influencer marketing campaign? Learn How to successfully understand an influencer marketing campaign and become an influencer. Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans and followers. Influencers are people who've got a considerable following. When they recommend something on their sites or social media channels, their followers go and check out their recommendations. Can you see where this is going? Can you see yourself using someone else's influence to promote your content? Think about how powerful influencer marketing is: if you work with a lot of influencers, your network could potentially grow exponentially! You don't need to rely on your own audience helping you get the word out. Instead, you'll be leveraging the influencers' to get to their followers. But how do you get influencers to come help you out? For starters, you can go on social media and look for people in your industry with sizeable followers. You don't just want anyone to promote your business. The exciting thing about being influencer is that you don't need a special degree, ten million followers, or fancy software What Is Influencer Marketing and How Do You Profit from It? Here's what you'll learn ; What influencer marketing is and how to profit from it Tips and best practices Understanding paid posts and takeovers Tips to pitch to influencers and how to build relationships
📒Influencer Marketing For Brands ✍ Aron Levin
✏Influencer Marketing for Brands Book Summary : In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formula Create top performing YouTube videos that drive website traffic, app installs and sales Understand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
📒Influencer ✍ Kerry Patterson
✏Influencer Book Summary : Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors principles almost anyone can apply to change almost anything.
✏How Affiliate and Influencer Marketing Affect Social Networking Sites Book Summary : Diese Arbeit diskutiert die positiven und negativen Effekte, die Affiliates und Influencer auf sozialen Netzwerken auf diese haben und umgekehrt. Im Ergebnis können Affiliates und Influencer aus der Sicht von sozialen Netzwerken als ein notwendiges Übel betrachtet werden. Ein Aspekt dieser Diskussion ist, dass sowohl Influencer, also auch soziale Netzwerke Plattformen auf mehrseitigen Märkten sind. Diese Organisation der Märkte scheint einzigartig zu sein.