Influencer Marketing

📒Influencer Marketing ✍ Duncan Brown

✏Book Title : Influencer Marketing
✏Author : Duncan Brown
✏Publisher : Routledge
✏Release Date : 2008
✏Pages : 235
✏ISBN : 9780750686006
✏Available Language : English, Spanish, And French

✏Influencer Marketing Book Summary : For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.

📒Influence Marketing ✍ Danny Brown

✏Book Title : Influence Marketing
✏Author : Danny Brown
✏Publisher : Que Publishing
✏Release Date : 2013-04-29
✏Pages : 240
✏ISBN : 9780133391640
✏Available Language : English, Spanish, And French

✏Influence Marketing Book Summary : Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at

✏Book Title : What Is Influencer Marketing and How Do You Profit from It
✏Author : Raymond Wayne
✏Publisher : Estalontech
✏Release Date : 2019-02-28
✏Pages :
✏ISBN : 9788832527650
✏Available Language : English, Spanish, And French

✏What Is Influencer Marketing and How Do You Profit from It Book Summary : The Guide to Profiting from Influencer Marketing Want to implement an influencer marketing campaign? Learn How to successfully understand an influencer marketing campaign and become an influencer. Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans and followers. Influencers are people who've got a considerable following. When they recommend something on their sites or social media channels, their followers go and check out their recommendations. Can you see where this is going? Can you see yourself using someone else's influence to promote your content? Think about how powerful influencer marketing is: if you work with a lot of influencers, your network could potentially grow exponentially! You don't need to rely on your own audience helping you get the word out. Instead, you'll be leveraging the influencers' to get to their followers. But how do you get influencers to come help you out? For starters, you can go on social media and look for people in your industry with sizeable followers. You don't just want anyone to promote your business. The exciting thing about being influencer is that you don't need a special degree, ten million followers, or fancy software What Is Influencer Marketing and How Do You Profit from It? Here's what you'll learn ; What influencer marketing is and how to profit from it Tips and best practices Understanding paid posts and takeovers Tips to pitch to influencers and how to build relationships

✏Book Title : Influencer Marketing For Dummies
✏Author : Kristy Sammis
✏Publisher : John Wiley & Sons
✏Release Date : 2015-11-20
✏Pages : 312
✏ISBN : 9781119113928
✏Available Language : English, Spanish, And French

✏Influencer Marketing For Dummies Book Summary : The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

✏Book Title : Best Practices In Influencer Marketing
✏Author : Linda Pophal
✏Publisher :
✏Release Date : 2016-08-10
✏Pages : 50
✏ISBN : 9781456627218
✏Available Language : English, Spanish, And French

✏Best Practices In Influencer Marketing Book Summary : The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!

✏Book Title : Influencer Marketing for Brands
✏Author : Aron Levin
✏Publisher : Apress
✏Release Date : 2019-11-30
✏Pages : 161
✏ISBN : 9781484255032
✏Available Language : English, Spanish, And French

✏Influencer Marketing for Brands Book Summary : In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formula Create top performing YouTube videos that drive website traffic, app installs and sales Understand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

✏Book Title : Influencer Marketing in the Swiss Beauty Fashion and Lifestyle Industry
✏Author : Sarah Quan
✏Publisher :
✏Release Date : 2018
✏Pages :
✏ISBN : OCLC:1099605057
✏Available Language : English, Spanish, And French

✏Influencer Marketing in the Swiss Beauty Fashion and Lifestyle Industry Book Summary :

✏Book Title : Social Media Influencer Marketing
✏Author : Bryan Bren
✏Publisher : Independently Published
✏Release Date : 2020-01-09
✏Pages : 292
✏ISBN : 1658026136
✏Available Language : English, Spanish, And French

✏Social Media Influencer Marketing Book Summary : Have you ever wondered how you'd be able to take your business to the next level? How about being able to reach more customers with your products/services? Would you also like to tap into the power of having a well-renowned individual assist you with your campaigns? If all of this sounds like it's too good to be true, it isn't. It's what happens when you reach out to a "marketing influencer" and build a long-term, solid relationship with them and have them promote your services. What's a marketing influencer anyway? A marketing influencer is someone who is somewhat famous through the online space of the internet that promotes your services/products.. Essentially, you're targeting your marketing efforts toward a well-known person, versus a target audience. Leveraging the power of someone who is somewhat famous on the web (all while still being altruistic), can prove to be a MUCH MORE effective marketing strategy as opposed to targeting certain groups of people through blogs or social media for example. This book lays out the foundation and everything you'll need to know. It's a critical component of marketing and after you finish reading, you'll be knowledgeable in the following areas: Finding a legitimate influencer who is willing to work with you Identifying the different types of influencers based on various factors and determining which model is best for you How you can work with your influencer to make connections and "sell" as opposed to a target audience Tips for seeking out a positive and trust-worthy influencer and how you can offer benefits in return in order to build a better relationship How to find a well renowned influencer who can assist with marketing and advocating in areas like social media, i.e. Facebook, Instagram, etc. Tips for approaching influencers with commonalities in order to expedite the marketing/influencing process Identifying a fake/real influencer and how to proceed from there Reaching different countries with the help of an influencer to reach more customers with your product/service Fundamentals of influencer marketing and how you can follow each step to maximize your efforts Common mistakes to avoid when searching for an influencer and setting up marketing campaigns Finding a social media influencer and how to build something with them for the future How to stand out from the crowd How to build your audience How to monetize your brand Plus, so much more! Now is the time to take advantage of the influencer marketing strategy. It is not a new concept, though the rules of the game keep changing and this book does an excellent job in keeping up with the current trends, along with establishing solid methods for this type of influence so that you can continue to grow your business. So, what are you waiting for? Go ahead and scroll up and click "Buy Now" in order to purchase your very own copy today and start applying the methods found in this book.

📒Digital Influence ✍ Joel Backaler

✏Book Title : Digital Influence
✏Author : Joel Backaler
✏Publisher : Springer
✏Release Date : 2018-01-01
✏Pages : 214
✏ISBN : 9783319783963
✏Available Language : English, Spanish, And French

✏Digital Influence Book Summary : This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

📒Influencer Marketing ✍ Gloriann Schaefer

✏Book Title : Influencer Marketing
✏Author : Gloriann Schaefer
✏Publisher :
✏Release Date : 2019
✏Pages : 29
✏ISBN : OCLC:1131722484
✏Available Language : English, Spanish, And French

✏Influencer Marketing Book Summary : Influencer marketing is the promotion of services and products through individuals with a large social media following. The research contained within this thesis will discuss the topic of influencer marketing and the responses of the consumers targeted. This study observed the different types of responses and comments that followers of Instagram influencers left on their posted content. The themes and characteristics of responses of Instagram influencer followers will be found through a qualitative content analysis. The study is supported by self-presentation theory, which suggests that individuals, in this case social media influencers, present themselves in a way that results in others’ perception of them.