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📒Influencer Marketing ✍ Duncan Brown
✏Influencer Marketing Book Summary : For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
📒Influence Marketing ✍ Danny Brown
✏Influence Marketing Book Summary : Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com
📒What Is Influencer Marketing And How Do You Profit From It ✍ Raymond Wayne
✏What Is Influencer Marketing and How Do You Profit from It Book Summary : The Guide to Profiting from Influencer Marketing Want to implement an influencer marketing campaign? Learn How to successfully understand an influencer marketing campaign and become an influencer. Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans and followers. Influencers are people who've got a considerable following. When they recommend something on their sites or social media channels, their followers go and check out their recommendations. Can you see where this is going? Can you see yourself using someone else's influence to promote your content? Think about how powerful influencer marketing is: if you work with a lot of influencers, your network could potentially grow exponentially! You don't need to rely on your own audience helping you get the word out. Instead, you'll be leveraging the influencers' to get to their followers. But how do you get influencers to come help you out? For starters, you can go on social media and look for people in your industry with sizeable followers. You don't just want anyone to promote your business. The exciting thing about being influencer is that you don't need a special degree, ten million followers, or fancy software What Is Influencer Marketing and How Do You Profit from It? Here's what you'll learn ; What influencer marketing is and how to profit from it Tips and best practices Understanding paid posts and takeovers Tips to pitch to influencers and how to build relationships
📒Influencer Marketing For Dummies ✍ Kristy Sammis
✏Influencer Marketing For Dummies Book Summary : The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
📒Influencer Marketing For Brands ✍ Aron Levin
✏Influencer Marketing for Brands Book Summary : In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formula Create top performing YouTube videos that drive website traffic, app installs and sales Understand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
📒Best Practices In Influencer Marketing ✍ Linda Pophal
✏Best Practices In Influencer Marketing Book Summary : The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!
📒Influencer Marketing ✍ Ivona Draganova
✏Influencer Marketing Book Summary : The intention of this paper is to provide valuable insights for the theme of influencer marketing. It is a relatively new type of marketing whose usage is expected to increase in the future. The focus of this research is on consumers and their perception on influencers. Different characteristics of the influencers are analyzed to see what consumers mainly pay attention at and what influences them the most when considering to buy a product or service, such as the perceived physical attractiveness of the influencer, expertise, trustworthiness and positive association. The sample is drawn from the population of Bulgaria, and the project aims to provide valuable information for social media users and businesses that may find it useful for their activities, as well as for the general publics. The sample includes only people who are 18 years old or above and only those who have lived in Bulgaria for at least 2 years. An anonymous questionnaire has been posted online on a social media channel that allowed for gathering data for testing the research model empirically. At the end the results indicate that the perceived physical attractiveness, expertise and positive association with an influencer have an impact on purchase intent. There is no enough evidence to claim though, that trustworthiness is affecting the consumer’s purchase intention.
📒Influencer Marketing Expert ✍ Influencer Publishing
✏Influencer Marketing Expert Book Summary : You are an influencer, trendsetter or social media expert and are looking for a funny notebook? Then this is the perfect notebook for you to take notes. On 120 dotted pages you can record everything you want while expressing your love for the internet and social media with the funny cover. For influencers, trendsetters, blogger and marketing experts. You can also take a look at our other internet and influencer notebooks if you're looking for more notepads and alternatives.
📒Influencer Marketing ✍ Tatiana Domingues Aguiar
✏Influencer Marketing Book Summary :
📒Influencer Marketing ✍ Content Flow
✏Influencer Marketing Book Summary : Influencer marketing is all about the outreach and foothold you have in your chosen niche. The more you're able to connect with a specific audience, the easier it will be to land influencer marketing opportunities. The great thing about influencer marketing is that you don't need a large following or any previous experience in advertising. You can easily become a well-paid influencer with just a few thousand followers. In this special report, you will learn what the top influencers are doing to secure profitable partnerships and how they set themselves up for ongoing success. This report will show you exactly how to start making money as an influencer, while increasing brand awareness and boosting engagement, all at the same time! Topics covered: - Choosing Your Niche - Standing Out From The Crowd - Creating Your Base - Developing An Action Plan - Create a Content Calendar - Show ?Em What You?re Made Of - Making Connections - Collaboration Is King - Success Strategies - Making Money As An Influencer - Attracting Sponsors