Industrial Marketing

📒Industrial Marketing ✍ Krishna K. Havaldar

✏Book Title : Industrial Marketing
✏Author : Krishna K. Havaldar
✏Publisher : Tata McGraw-Hill Education
✏Release Date : 2005
✏Pages : 379
✏ISBN : 0070588406
✏Available Language : English, Spanish, And French

✏Industrial Marketing Book Summary :

✏Book Title : Industrial Marketing
✏Author : Mukerjee
✏Publisher : Excel Books India
✏Release Date : 2009-01-01
✏Pages : 654
✏ISBN : 8174467009
✏Available Language : English, Spanish, And French

✏Industrial Marketing Book Summary :

📒Industrial Marketing ✍ MILIND T. PHADTARE

✏Publisher : PHI Learning Pvt. Ltd.
✏Release Date : 2014-07-30
✏Pages : 304
✏ISBN : 9788120350052
✏Available Language : English, Spanish, And French

✏INDUSTRIAL MARKETING Book Summary : The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice. The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing. Then, it goes on to give an insightful analysis of product mix, price mix, marketing channels, marketing control, and project marketing. The text concludes with a discussion on commercial terms, clauses and documents involved in the practice of industrial marketing. The text provides eleven case studies which lend a practical flavour to it, and illustrate the concepts discussed. Key Features • Shows the importance and selection criteria of marketing channels. • Explains commercial clauses and contents of documents. • Explains difference between product marketing and project marketing. • Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. New to this edition • Four new chapters, namely, Review of Marketing Fundamentals, Industrial Marketing Environment, Negotiating Sales Deals and Key Account Management have been added. • Keeping in mind the importance of case studies for both the students, as well as, practitioners, four new cases have also been added in this edition. • Besides, material is added in most of the chapters to discuss some topics in more detail, or some sub-topic which were missing in the earlier edition. • Problem questions added at the end of the chapters will help the students to understand the practical applications of marketing concepts in real business world. • The concepts are supported by real-life examples, diagrams and tables to reinforce the understanding of the subject-matter.

✏Book Title : Industrial Marketing
✏Author : Ghosh
✏Publisher :
✏Release Date : 2005-11-25
✏Pages : 568
✏ISBN : 0195677943
✏Available Language : English, Spanish, And French

✏Industrial Marketing Book Summary : Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.

📒Industrial Marketing ✍ Lawrence Fisher

✏Book Title : Industrial marketing
✏Author : Lawrence Fisher
✏Publisher : Random House Business
✏Release Date : 1969-03
✏Pages : 274
✏ISBN : UCSC:32106000969094
✏Available Language : English, Spanish, And French

✏Industrial marketing Book Summary :

✏Book Title : The Industrial Marketing Revolution
✏Author : Jared R. Fabac
✏Publisher : iUniverse
✏Release Date : 2013-07-15
✏Pages : 204
✏ISBN : 9781475998498
✏Available Language : English, Spanish, And French

✏The Industrial Marketing Revolution Book Summary : The industrial marketing sector—also known as business-to-business marketing— continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don’t work anymore, and it’s time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, you’ll learn how to • Transform your marketing for today’s audience; • Get found by the buyers you target; • Convert more prospects in shorter time; • Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won’t help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.

✏Book Title : Industrial marketing management
✏Author : Michael D. Hutt
✏Publisher : The Dryden Press
✏Release Date : 1981
✏Pages : 463
✏ISBN : UOM:39015002014697
✏Available Language : English, Spanish, And French

✏Industrial marketing management Book Summary : Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.

✏Book Title : Industrial marketing management
✏Author : Robert W. Haas
✏Publisher :
✏Release Date : 1976
✏Pages : 296
✏ISBN : UOM:35128000192557
✏Available Language : English, Spanish, And French

✏Industrial marketing management Book Summary :

✏Book Title : Strategies for International Industrial Marketing RLE International Business
✏Author : Peter W Turnbull
✏Publisher : Routledge
✏Release Date : 2013-05-07
✏Pages : 4
✏ISBN : 9781135124281
✏Available Language : English, Spanish, And French

✏Strategies for International Industrial Marketing RLE International Business Book Summary : This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

✏Book Title : Industrial Marketing
✏Author :
✏Publisher :
✏Release Date : 1971-07
✏Pages :
✏ISBN : UOM:35128001554870
✏Available Language : English, Spanish, And French

✏Industrial Marketing Book Summary :