Hard Sell

• Author : Jamie Reidy
• Publisher : Andrews McMeel Publishing
• Release : 14 September 2010

Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes

• Author : Colin Clark
• Publisher : eBook Partnership
• Release : 01 August 2014

Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists

• Author : Sean Nixon
• Publisher : Manchester University Press
• Release : 16 May 2016

'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a

• Author : Peter Ikeler
• Publisher : Cornell University Press
• Release : 02 August 2016

In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism.

• Author : Hudson Lin
• Publisher : Harlequin
• Release : 25 May 2021

"One of the brightest new voices in the genre." —Annabeth Albert, author of Conventionally Yours One night wasn’t enough. Danny Ip walks into every boardroom with a plan. His plan for struggling tech company WesTec is to acquire it, shut it down, and squeeze the last remaining revenue out of it for his Jade Harbour Capital portfolio. But he didn’t expect his best friend's younger brother—the hottest one-night stand he ever had—to be there. Tobin Lok

• Author : John Bone
• Publisher : Routledge
• Release : 02 March 2017

In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction. These organizations tend to be loosely ordered and internally competitive collectives whose sole aim is to maximize short term profits through sales strategies that routinely employ

• Author : Evan Hughes
• Publisher : Doubleday
• Release : 18 January 2022

The inside story of a band of entrepreneurial upstarts who made millions selling painkillers—until their scheme unraveled, putting them at the center of a landmark criminal trial. "A feat of rigorous sleuthing and deft storytelling that unfolds with the velocity and verve of a Scorsese film... A tour de force." —Patrick Radden Keefe John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. It was the early 2000s, a boom time for painkillers, and

• Author : Jason Sperb
• Publisher : SUNY Press
• Release : 01 March 2022

The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger

• Author : Vincent Vinikas
• Publisher : Iowa State Press
• Release : 21 May 1992

Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new

• Author : Rosalind Masterson,David Pickton
• Publisher : SAGE
• Release : 25 March 2014

*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how,

• Author : Gorham Anders Kindem,Robert B. Musburger
• Publisher : Taylor & Francis
• Release : 21 May 2022

Introduction to Media Production, Third Edition, provides students with a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped the industry. Offering both hands-on instruction and theoretical information, it provides a sound basis for the techniques, operations, and philosophies of media production in the new digital environment. The new edition has been updated throughout with detailed information on how digital processes have changed everything from shooting to editing to finishing. It

• Author : Elizabeth Hill,Terry O'Sullivan
• Publisher : Pearson Education
• Release : 21 May 2022

Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing will provide you with a solid grounding in this essential business discipline.

• Author : Wiley
• Publisher : John Wiley & Sons
• Release : 22 September 2021

Complete exam review for the third part of the Certified Internal Auditor exam The Wiley CIA 2022 Part 3 Exam Review: Business Knowledge for Internal Auditing offers students preparing for the Certified Internal Auditor 2022 exam complete coverage of the business knowledge portion of the test. Entirely consistent with the guidelines set by the Institute of Internal Auditors (IIA), this resource covers each of the four domains explored by the test, including: Business acumen. Information security. Information technology. Financial management. This reference provides

• Author : Jon Groucutt,Peter Leadley,Patrick Forsyth
• Publisher : Kogan Page Publishers
• Release : 21 May 2022

Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research: introduction; learning objectives; chapter sub headings - key issues; chapter summary; exercises and questions for review and critical thinking. At

• Author : GMAC (Graduate Management Admission Council)
• Publisher : John Wiley & Sons
• Release : 10 June 2015

Ace the GMAT® with the only official study guides from the creators of the exam With 25% brand new content, The Official Guide for the GMAT Verbal Review 2016 is the only official study guide focusing on the verbal portion of the GMAT® exam. It delivers more than 300 retired questions from the GMAT®, complete with answer explanations to help focus your test preparation efforts. Also includes exclusive online resources: Build your own practice tests with exclusive online access to 300 reading comprehension, critical