Hard Sell

• Author : Jamie Reidy
• Publisher : Andrews McMeel Publishing
• Release : 14 September 2010

Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes

• Author : Colin Clark
• Publisher : eBook Partnership
• Release : 01 August 2014

Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists

• Author : Peter Ikeler
• Publisher : Cornell University Press
• Release : 02 August 2016

Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than five percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism. He asks pivotal questions about twenty-first-century capitalism: Does the nature of retail work make collective action unlikely? Can

• Author : John Bone
• Publisher : Routledge
• Release : 02 March 2017

In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction. These organizations tend to be loosely ordered and internally competitive collectives whose sole aim is to maximize short term profits through sales strategies that routinely employ

• Author : Juliana Geran Pilon
• Publisher : Rowman & Littlefield
• Release : 03 February 2023

Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.

• Author : Evan Hughes
• Publisher : Pan Macmillan
• Release : 19 January 2023

‘A pacey crime caper set against the backdrop of the opioid crisis . . . When I tell you that reading The Hard Sell is like watching a Scorsese film, you will assume I am exaggerating. Pick it up and tell me I’m wrong.' - Patrick Radden Keefe, The New York Times In the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel

• Author : Vincent Vinikas
• Publisher : Iowa State Press
• Release : 03 February 1992

Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new

• Author : Rosalind Masterson,David Pickton
• Publisher : SAGE
• Release : 25 March 2014

*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how,

• Author : Gorham Anders Kindem,Robert B. Musburger
• Publisher : Taylor & Francis
• Release : 03 February 2023

A practical framework is provided in this textbook about the techniques, operations and philosophies of media production from the standpoint of both analog and digital technologies. Updated to reflect new digital techniques it goes beyond the technical to cover aesthetics, direction, production management and scriptwriting.

• Author : Elizabeth Hill,Terry O'Sullivan
• Publisher : Pearson Education
• Release : 03 February 2023

Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing will provide you with a solid grounding in this essential business discipline.

• Author : S. Rao Vallabhaneni
• Publisher : John Wiley & Sons
• Release : 19 October 2021

Complete exam review for the third part of the Certified Internal Auditor exam The Wiley CIA 2022 Part 3 Exam Review: Business Knowledge for Internal Auditing offers students preparing for the Certified Internal Auditor 2022 exam complete coverage of the business knowledge portion of the test. Entirely consistent with the guidelines set by the Institute of Internal Auditors (IIA), this resource covers each of the four domains explored by the test, including: Business acumen. Information security. Information technology. Financial management. This reference provides

• Author : Jon Groucutt,Peter Leadley,Patrick Forsyth
• Publisher : Kogan Page Publishers
• Release : 03 February 2023

Aimed primarily (but not exclusively) at undergraduate and diploma-level students, this text is peppered throughout with mini international case studies providing marketing insights and discussion opportunities for students.

• Author : GMAC (Graduate Management Admission Council)
• Publisher : John Wiley & Sons
• Release : 10 June 2015

Ace the GMAT® with the only official study guides from the creators of the exam With 25% brand new content, The Official Guide for the GMAT Verbal Review 2016 is the only official study guide focusing on the verbal portion of the GMAT® exam. It delivers more than 300 retired questions from the GMAT®, complete with answer explanations to help focus your test preparation efforts. Also includes exclusive online resources: Build your own practice tests with exclusive online access to 300 reading comprehension, critical

• Author : Dawn Iacobucci
• Publisher : John Wiley & Sons
• Release : 18 June 2001

Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today,

• Author : Tony Schwartz
• Publisher : Doubleday
• Release : 03 February 1974

Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society