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Hard Sell
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📒Hard Sell ✍ Jamie Reidy
✏Hard Sell Book Summary : Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.
📒Hard Sell ✍ Peter Ikeler
✏Hard Sell Book Summary : Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than 5 percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism. He asks pivotal questions about twenty-first-century capitalism: Does the nature of retail work make collective action unlikely? Can working conditions improve in the absence of a union? Is worker consciousness changing in ways that might encourage or further inhibit organizing? Ikeler conducted interviews at New York City locations of two iconic department stores—Macy's and Target. Much of the book’s narrative unfolds from the perspectives of these workers in America’s most unequal city. When he speaks to workers, Ikeler finds that the Macy’s organization displays an adversarial relationship between workers and managers and that Target is infused with a "teamwork" message that enfolds both parties. Macy’s workers identify more with their jobs and are more opposed to management, yet Target workers show greater solidarity. Both groups, however, are largely unhappy with the pay and precariousness of their jobs. Combined with workplace-generated feelings of unity and resistance, these grievances provide promising inroads to organizing that could help take the struggle against inequality beyond symbolic action to real economic power.
📒Hard Sell ✍ Sean Nixon
✏Hard Sell Book Summary : How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which British advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In drawing out these trans-Atlantic influences, Hard sell challenges the way critics and historians have often understood Anglo-American relations. It shows how American influences across a range of areas of advertising practice, including the development of television advertising, were not only a source of inspiration, but also were adapted and reworked to more effectively speak to the British consumer. Through detailed studies of advertising, the practices of advertising agencies and the public debates that shaped their reception, Hard sell offers a major new analysis of advertising in the decades of post-war affluence and the Anglo-American exchanges that shaped advertising's contribution to this period of social change. It marks a significant contribution to debates within contemporary British history, the sociology of affluence and to studies of consumer and marketing history.
📒Why America Is Such A Hard Sell ✍ Juliana Geran Pilon
✏Why America is Such a Hard Sell Book Summary : History offers ample proof of AmericaOs pride and prejudice, a twin handicap that prevents effective communication with the rest of the world. Using literature, political science, philosophy, and humor, the book explores some of the reasons for AmericaOs current predicament. It ends, however, on a positive note, describing some heartening initiatives, and expressing confidence in the sustaining power of the American spirit. Dr. Pilon's analysis should prove useful to scholars and practitioners, indeed to anyone interested in improving the interaction between America and the world.
📒The Hard Sell ✍ Colin Clark
✏The Hard Sell Book Summary : Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their ‘gift of the gab’ and some homespun ‘psychology’ to convince passers-by to stop and buy their goods. Employing some of the world’s most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders’ extraordinary success—both on and away from the markets. Comparing their findings with more orthodox sales situations—direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban ‘hustling’)—the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion. In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.
📒Hard Sell ✍ Lauren Layne
✏Hard Sell Book Summary : Brilliantly hot Matt Cannon doesn't mind his ''boy wonder'' nickname. At twenty-eight, he may be the youngest -- and richest -- broker at his firm, but the constant string of women in his bed know he's all man. When Matt's boss insists he clean up his image to land a potential investor, Matt knows just the woman to pose as his girlfriend. Sabrina Cross is Wall Street's go-to ''fixer'' -- a chameleon of a woman who can be anything, to any man, for any reason, with just one rule: no touching. Matt and Sabrina have always been like oil and water, but their new arrangement lights a match to the animosity and leads to something altogether hotter.
📒Hard Sell ✍ Marc S. Blevins
✏Hard Sell Book Summary : Men: So you're always saying you don't understand her? You say you do what she wants, and then you wonder what went wrong? She really isn't the woman of your dreams? Are you tired of being turned down, turned off or tuned out? Do you want to change the nagging to the naughty? You know, it's really all just a game. And Romeo's Playbook will teach you the plays, the positions and how to execute them to score. The Coach's Tips are there so you don't drop the ball. There's bases to be run, so learn how to get from first to home by using this easy to follow guide. You'll find out what she doesn't have the guts to tell you!
📒The Hard Sell ✍ Dee Madigan
✏The Hard Sell Book Summary : In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories, she gives us fascinating industry insight into such issues as: The peculiar challenges of election and government spin. How important messages are conveyed when voters are so cynical about politics. The techniques that are used get you to listen. The gendered nature of it all. During the election process, what happens when 'your team' loses control. When things get personal. When things get sneaky. The reality of having to ditch a perfect ad because of a change in the political landscape. The need to think on your feet. And what happens when you out of money. Ad spend versus media spend. How politicians use journalists. And vice versa. Including revealing stories from some of Dee's recent campaigns such as the 2013 Federal election and the 2012 Queensland election, Dee is candid about the tricks of the trade and the lessons that can be learnt.
