Handbook of Marketing and Finance

Produk Detail:
  • Author : Shankar Ganesan
  • Publisher : Edward Elgar Publishing
  • Pages : 336 pages
  • ISBN : 1849806047
  • Rating : /5 from reviews
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Download or Read online Handbook of Marketing and Finance full in PDF, ePub and kindle. this book written by Shankar Ganesan and published by Edward Elgar Publishing which was released on 20 April 2021 with total page 336 pages. We cannot guarantee that Handbook of Marketing and Finance book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Handbook of Marketing and Finance

Handbook of Marketing and Finance
  • Author : Shankar Ganesan
  • Publisher : Edward Elgar Publishing
  • Release : 20 April 2021
GET THIS BOOK Handbook of Marketing and Finance

Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It

Handbook of Marketing

Handbook of Marketing
  • Author : Barton A Weitz,Robin Wensley
  • Publisher : SAGE
  • Release : 04 November 2002
GET THIS BOOK Handbook of Marketing

The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely

Handbook of Marketing Strategy

Handbook of Marketing Strategy
  • Author : Venkatesh Shankar,Gregory S. Carpenter,James Farley/Booz Allen Hamilton
  • Publisher : Edward Elgar Publishing
  • Release : 20 April 2021
GET THIS BOOK Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered

Handbook on the Economics of Sport

Handbook on the Economics of Sport
  • Author : Wladimir Andreff,Stefan Szymanski
  • Publisher : Edward Elgar Publishing
  • Release : 20 April 2021
GET THIS BOOK Handbook on the Economics of Sport

The editors should be commended for taking on such a big task, and succeeding so well. This book should be in the library of every institution where students have to write a paper that may be related to sport, or on the shelf of any lecturer teaching economics or public finance who has even a remote interest in sport. The material is very accessible, and useful in many different settings. Ruud H. Koning, Jahrbücher f. Nationalökonomie u. Statistik

The Handbook of Marketing Research

The Handbook of Marketing Research
  • Author : Rajiv Grover,Marco Vriens
  • Publisher : SAGE
  • Release : 23 June 2006
GET THIS BOOK The Handbook of Marketing Research

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

Handbook of Pricing Research in Marketing

Handbook of Pricing Research in Marketing
  • Author : Vithala R. Rao
  • Publisher : Edward Elgar Publishing
  • Release : 20 April 2021
GET THIS BOOK Handbook of Pricing Research in Marketing

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the

Handbook on the Economics of Cultural Heritage

Handbook on the Economics of Cultural Heritage
  • Author : Ilde Rizzo,Anna Mignosa
  • Publisher : Edward Elgar Publishing
  • Release : 01 January 2013
GET THIS BOOK Handbook on the Economics of Cultural Heritage

Cultural heritage is a complex and elusive concept, constantly evolving through time, and combining cultural, aesthetic, symbolic, spiritual, historical and economic values. The Handbook on the Economics of Cultural Heritage outlines the contribution of economics to the design and analysis of cultural heritage policies and to addressing issues related to the conservation, management and enhancement of heritage. The Handbook takes a multidisciplinary approach, using cultural economics as a theoretical framework to illustrate how crucial and stimulating cross-disciplinary dialogue actually is.

A Handbook of Cultural Economics

A Handbook of Cultural Economics
  • Author : Ruth Towse
  • Publisher : Edward Elgar Publishing
  • Release : 01 January 2003
GET THIS BOOK A Handbook of Cultural Economics

'Ruth Towse is to be congratulated on assembling such a high quality range of writers on cultural economics and on orchestrating their contributions so expertly. From anthropology and auctions through copyright and superstars to visual arts and welfare economics, scholars and general readers alike will discover in this Handbook an absorbing compendium of entries covering the main themes of a fascinating sub-discipline.' - Martin Ricketts, University of Buckingham, UK 'The best collection on cultural economics, definitive. An invaluable, original,

Handbook on Business to Business Marketing

Handbook on Business to Business Marketing
  • Author : Gary L. Lilien,Rajdeep Grewal
  • Publisher : Edward Elgar Publishing
  • Release : 01 January 2012
GET THIS BOOK Handbook on Business to Business Marketing

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this

Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing
  • Author : Russell W. Belk
  • Publisher : Edward Elgar Publishing
  • Release : 20 April 2021
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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of

The SAGE Handbook of Marketing Theory

The SAGE Handbook of Marketing Theory
  • Author : Pauline Maclaran,Michael Saren,Barbara Stern,Mark Tadajewski
  • Publisher : SAGE
  • Release : 04 December 2009
GET THIS BOOK The SAGE Handbook of Marketing Theory

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates;

Handbook of Marketing and Society

Handbook of Marketing and Society
  • Author : Paul N. Bloom,Gregory Thomas Gundlach
  • Publisher : SAGE
  • Release : 20 April 2021
GET THIS BOOK Handbook of Marketing and Society

Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate