Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

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  • Author : Saiz-Alvarez, Jose Manuel
  • Publisher : IGI Global
  • Pages : 438 pages
  • ISBN : 1522589406
  • Rating : /5 from reviews
CLICK HERE TO GET THIS BOOK >>>Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Download or Read online Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics full in PDF, ePub and kindle. this book written by Saiz-Alvarez, Jose Manuel and published by IGI Global which was released on 26 April 2019 with total page 438 pages. We cannot guarantee that Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics book is available in the library, click Get Book button and read full online book in your kindle, tablet, IPAD, PC or mobile whenever and wherever You Like. Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
  • Author : Saiz-Alvarez, Jose Manuel
  • Publisher : IGI Global
  • Release : 26 April 2019
GET THIS BOOK Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the

Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth

Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth
  • Author : Palma-Ruiz, Jesús Manuel,Saiz-Álvarez, José Manuel,Herrero-Crespo, Ángel
  • Publisher : IGI Global
  • Release : 27 December 2019
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With the rise of information and communication technologies in today’s world, many regions have begun to adapt into more resource-efficient communities. Integrating technology into a region’s use of resources, also known as smart territories, is becoming a trending topic of research. Understanding the relationship between these innovative techniques and how they impact social innovation is vital when analyzing the sustainable growth of highly populated regions. The Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation

Handbook of Research on Entrepreneurship Innovation and Internationalization

Handbook of Research on Entrepreneurship  Innovation  and Internationalization
  • Author : Teixeira, Nuno Miguel,Costa, Teresa Gomes da,Lisboa, Inês Margarida
  • Publisher : IGI Global
  • Release : 28 June 2019
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In a global and increasingly competitive world, companies must be aware of important drivers. Entrepreneurship and innovation are important contributions to the development of economies and creation of employment, gaining relevance in the business context due to a more complex market and needs for higher differentiation. The Handbook of Research on Entrepreneurship, Innovation, and Internationalization provides key data to business managers on dealing with entrepreneurship, as well as for creating networks and complementarities for leveraging the firm’s activity in

Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy

Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy
  • Author : Baporikar, Neeta
  • Publisher : IGI Global
  • Release : 26 June 2020
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With the need for sustainability, a focus on developing an economic system that aims at minimizing waste, commonly referred to as the circular economy, is emerging. Circular economy and studies related to it have gained worldwide attention, as it seems to be an effective alternative economic system. Naturally, the circular economy will impact enterprises and will shift how entrepreneurship development and entrepreneurial opportunities are perceived, developed, and resourced. The Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy

Handbook on Digital Business Ecosystems

Handbook on Digital Business Ecosystems
  • Author : Baumann, Sabine
  • Publisher : Edward Elgar Publishing
  • Release : 22 April 2022
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This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigorously researched contributions from over 80 global expert authors from a variety of areas including administration and management, economics, computer science, industrial engineering, and media and communication.

Handbook of Research on Increasing the Competitiveness of SMEs

Handbook of Research on Increasing the Competitiveness of SMEs
  • Author : Perez-Uribe, Rafael,Ocampo-Guzman, David,Salcedo-Perez, Carlos,Piñeiro-Cortes, Lorena,Ramirez-Salazar, Maria Del Pilar
  • Publisher : IGI Global
  • Release : 06 December 2019
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Countries have been competing against each other in order to attract financial investment and human capital for decades. However, emerging economies have a long way to go before they achieve the same levels of competitiveness as a developed economy. Lack of firm institutions, inadequate infrastructure, and a lack of trust in the legal system are urgent and unavoidable factors that emerging economies must address. The Handbook of Research on Increasing the Competitiveness of SMEs provides innovative insights on integrating, adapting,

Handbook of Research on Narrative Advertising

Handbook of Research on Narrative Advertising
  • Author : Yilmaz, Recep
  • Publisher : IGI Global
  • Release : 28 June 2019
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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates

Developing Digital Marketing

Developing Digital Marketing
  • Author : Park Thaichon,Vanessa Ratten
  • Publisher : Emerald Group Publishing
  • Release : 11 June 2021
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Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Cases on Small Business Economics and Development During Economic Crises

Cases on Small Business Economics and Development During Economic Crises
  • Author : Stephens, Simon
  • Publisher : IGI Global
  • Release : 25 June 2021
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Oftentimes, the owners and entrepreneurs whose small businesses are undergoing financial problems suffer high emotional costs. These individuals can experience significant setbacks in their entrepreneurial journeys as well as depression and other negative emotions from the stress of crisis episodes. However, businesses that are in crisis also provide valuable learning opportunities for adapting and changing in order to successfully face future challenging situations. Cases on Small Business Economics and Development During Economic Crises presents a diverse range of perspectives and

Handbook of Research on Contemporary Consumerism

Handbook of Research on Contemporary Consumerism
  • Author : Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
  • Publisher : IGI Global
  • Release : 20 September 2019
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Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a

Handbook of Research on the Impact of Fandom in Society and Consumerism

Handbook of Research on the Impact of Fandom in Society and Consumerism
  • Author : Wang, Cheng Lu
  • Publisher : IGI Global
  • Release : 25 October 2019
GET THIS BOOK Handbook of Research on the Impact of Fandom in Society and Consumerism

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture.

Entrepreneurial Innovation for Securing Long Term Growth in a Short Term Economy

Entrepreneurial Innovation for Securing Long Term Growth in a Short Term Economy
  • Author : Gamez-Gutierrez, Jorge,Saiz-Alvarez, Jose Manuel
  • Publisher : IGI Global
  • Release : 05 March 2021
GET THIS BOOK Entrepreneurial Innovation for Securing Long Term Growth in a Short Term Economy

A fundamental process for a company to achieve stable growth levels over time in a highly competitive economy is the ability to improve, adapt, and overcome a variety of challenges, whether they be internally or externally based. Therefore, being capable of understanding how any operational changes or improvements impact consumers must likewise be taken into consideration. Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy is a collection of innovative research on the methods and applications of corporate decision

Research Anthology on Social Media Advertising and Building Consumer Relationships

Research Anthology on Social Media Advertising and Building Consumer Relationships
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 13 May 2022
GET THIS BOOK Research Anthology on Social Media Advertising and Building Consumer Relationships

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research

Digital Marketing Strategies for Tourism Hospitality and Airline Industries

Digital Marketing Strategies for Tourism  Hospitality  and Airline Industries
  • Author : Santos, José Duarte,Silva, Óscar Lima
  • Publisher : IGI Global
  • Release : 30 August 2019
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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging

Universal Codes of Media in International Political Communications Emerging Research and Opportunities

Universal Codes of Media in International Political Communications  Emerging Research and Opportunities
  • Author : Yeromin, Mykola Borysovych
  • Publisher : IGI Global
  • Release : 27 November 2020
GET THIS BOOK Universal Codes of Media in International Political Communications Emerging Research and Opportunities

Much like different lenses will give a camera a different view, different forms of media portray different aspects of political relations. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes of Media in International Political Communications: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of audiovisual media and applications within political science. Featuring coverage on a broad range of topics such as media representation, political studies, and